Ladi Gabunia

Experience

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  WAPMERR Consultancy & Services Pvt. Ltd.

  Jun 2006 - Oct 2006

  3D Designer

  Building and designing 3D buildings in Autodesk software and Adobe Photoshop.

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  Kor Standard Bank JSC

  May 2008 - Aug 2008

  Credit officer - Intern

  Overseeing the full range of managerial duties for the loan review, compliance, collections and credit analysis functions for small and medium businesses including adherence to policies and practices of the organization and applicable regulatory and governmental agencies.

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  ELL Ltd.

  Sept 2008 - Aug 2012

  Marketing and PR Manager / Representative in Europe

  Responsible for developing PR/marketing plans that communicate key messages and promotes education services provided by ELL Ltd. Represented and negotiated new partnership deals on behalf of ELL Ltd. at education forums such are: ICEF Berlin, FELTOM Malta, FEDELE Spain and etc. The role included creation and delivery of all marketing material, product development, public relations using all forms of media and communications, building and maintaining key stakeholder and partner relations, responsible for maintaining the company website. Creating and executing strategic (paid and organic) Social media advertising campaigns and events. Show less

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  Inlingua Malta

  Aug 2013 - Aug 2013

  Marketing and Sales Intern

  Developed one year Social media advertising and marketing plan to attract foreign students to study English in inlingua language school in Malta. Responsible for the event sales provided by inlingua Malta and its partner entertainment agencies.

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  The Strategic Public & Political Marketing Association - SPPMA

  Sept 2013 - Sept 2014

  Board Member
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  Universum

  Oct 2014 - Oct 2016

  Project manager for data collection for Japan, India, Portugal, Italy, Bulgaria, Romania, and Hungary. Maintaining existing and building new partnerships with organizations, Universities, and educational agencies. Responsible for building and coordinating the Data collection department's infrastructure, overviews and project management tools/software. Global support for the team for all technical and project management issues.Building and developing Universum's own survey software (Survey Central) by closely working with engineers and developers, with the SCRUM approach. Moreover, as a personal side project, initiated and currently developing new market - Georgia, for Universum's business (sales) penetration. With no initial investment - by successfully partnering with local companies and agencies. Show less

  • Global Project Manager/Coordinator

    Mar 2015 - Oct 2016

  • Digital Marketing Strategist

    Oct 2014 - Mar 2015
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  Influence Georgia

  Feb 2017 - Mar 2023

  Co-Founder

  We are the first influencer marketing agency in Georgia that specializes in campaigns on Instagram, Facebook and other social media channels, connecting brands with top social media influencers. Our Mission is to disrupt the Georgian advertisement market with innovative strategies and tailor-made products for our partners.

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  Echolize

  Mar 2018 - Jul 2024

  Co-founder / COO

  Established Georgia's first Influencer Marketing agency in 2017, collaborated with over 200 brands, shaping and advancing the industry. Consistently closing deals, significantly contributing to the agency's dominance in the market.Led 300+ impactful local and international influencer marketing campaigns, fostering long-term partnerships with renowned brands like Coca-Cola, Samsung, McDonald's, etc. This strategic collaboration resulted in a remarkable revenue boost of 35% - 40%Yearly. Managed over 1000 influencer relationships, encompassing contract management, content/creative direction, and the onboarding of new influencers. Developed over 300 integrated marketing campaigns combining influencer marketing, social media, and paid media for cohesive cross-channel impact. This multifaceted approach was instrumental in achieving on average 25% improvement in client's conversion rates.Oversaw budgets exceeding for both agency clients and influencers, showcasing adept financial oversight and budget management capabilities.Led day-to-day operations for a team of 20 professionals across creative, visual storytelling, and sales teams, fostering an environment that encouraged creativity and propelled sales to new heights. Analyzed over 300 campaign performances, optimising influencer strategies with a focus on KPIs while staying updated on social and cultural trends to strategically seize impactful opportunities in our campaigns. As a product owner, Pioneered a user-friendly SaaS influencer marketing tool, enhancing brand-influencer collaborations. Led the team in direct sales, effectively delivering and selling comprehensive digital solutions. Secured a notable revenue through a comprehensive sales process and leveraged positive industry recognition, which elevated the agency's reputation contributed to a substantial yearly revenue growth.Raised over 800K USD from international investors and the World Bank, attracting significant investment. Show less

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  Startup Georgia

  Oct 2019 - now

  Co-Founder / Board Member

  Co-created a comprehensive organizational structure for the association, defining clear roles and responsibilities, streamlining decision-making processes, and fostering a culture of accountability.Established key alliances with top-tier organizations such as AWS, Hubspot, and Github, enabling Georgian startups to access exclusive benefits and resources; boosted startup growth by 30% and fostered a thriving entrepreneurial ecosystem.

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  500 Global

  May 2020 - Oct 2020

  Batch 1

  500 Global's Flagship Accelerator Participant