DJ Mulholland

Experience

• 

  Korea Gas Corporation

  Sept 2008 - Apr 2011

  Executive Business Skills & Technical Presentations Instructor

  Instructed courses to upper level executives seeking to optimize their ability to communicate professionally within their internal and the broader external environment.At the same time, ensuring they had the technical knowledge necessary to relay messages and ideas effectively.

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  The Liner Company / NTL Pipelines Inc.

  Sept 2011 - Oct 2012

  Account Executive

  Add value to clients pipeline, facility and HDPE liner projects, through resourcefulness, technical knowledge, and quality project management.

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  Shawcor

  Oct 2012 - Nov 2017

  As Product Manager for FlexFlow it is my mission to optimize our product’s market position & financial return across its life cycle. I am responsible for; market segmentation to ensure aggressive market share growth, driving sales growth by creating demand through promotional programs, as well as ensuring that market requirements are addressed in current and future product offerings. Some of my responsibilities include:Being a market expert for Shawcor Composite Production Systems productsWorking with a cross-functional team (Engineering, Operations, Sales, Marketing) to manage the entire product life cycle, including product definition, product development, product launch and promotion.Collect and analyze customer input and feedback through Voice of the Client surveys, customer interviews and focus groups to identify unmet customer needs, improvement opportunities for existing products and generate ideas for new products and servicesDevelop business cases to evaluate opportunities for new products/services/markets/product extensions and developments; review market landscape, competitive analysis, assumptions, risks and cost-benefit analysisWork with engineering to develop Product Requirement Specifications and with internal teams to define the minimum viable product by evaluating the features, benefits and cost trade-offs · Develop and execute comprehensive marketing strategies for existing and new products, including: segment selection, penetration plans, technical product positioning, sales tools and sales trainingLead and influence pricing by understanding market price, cost drivers and impact to margins; develop pricing strategies for new and existing product and service offerings to maximize the revenues and margins Show less In late 2015, Shawcor acquired a polyethylene manufacturer. Our specific knowledge of manufacturing makes the acquisition accretive to Shawcor's business and allows us to increase our HDPE, MDPE, PEX and other plastic product offerings into down-hole tubular, gas distribution, pipeline liner, pressure piping, mining and municipal applications.In the role of Business Development Manager, my responsibilities include: Developing break-even and profitability scenarios for various polyethylene market segments. Establishing product line strategies applicable to the identified target markets, including new product development opportunities for both pipeline and tubular products.Utilizing precise technical knowledge of polyethylene products to address customer technical inquiries and to ensure application specific product selection.Working with plant staff, finance and management to arrange supply agreements with strategic partnersIdentify market opportunities through client feedback, industry functions and competitive intelligence and subsequently develop strategies to position our product offerings using key differentiation. Show less ShawCor Ltd. is a growth-oriented, global energy services company that operates through ten amalgamated divisions which focus on technology-based products and services for the pipeline and pipe services market and the petrochemical and industrial market with manufacturing and service facilities located in over fifteen countries around the world.Composite Production Systems currently focuses on adding value to clients pipeline projects through the use of spoolable reinforced thermoplastic pipe as an alternative to steel and other materials. Our fiberglass and steel reinforced corrosion-free products offer our customers huge advantages in CAPEX and OPEX savings through installation and total life-cycle costs that are a fraction of what other materials are able to offer. Show less

  • Product Manager - FlexFlow

    Jan 2017 - Nov 2017

  • Business Development Manager, Composite Production Systems

    Feb 2016 - Jan 2017

  • Account Manager, Composite Production Systems

    Oct 2012 - Feb 2016
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  Flexpipe Systems

  Oct 2012 - Aug 2015

  Account Manager

  Provide solutions to clients looking for alternatives to steel by using Flexpipe Systems patented suite of spoolable composite products. By combining reliability, corrosion resistance, low-environmental impact, and cost efficiency, Flexpipe Systems is the technology-based choice for the pipeline and petrochemical sectors.

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  CORE Linepipe

  Nov 2017 - Sept 2021

  • Canadian Sales Manager

    Apr 2018 - Sept 2021

  • Senior Sales Representative & Product Specialist

    Nov 2017 - Sept 2021
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  Seal For Life Industries

  Aug 2021 - now

  As the North American Strategic Coatings Manager for STOPAQ it is my responsibility to optimize our product’s market position & financial return in both Canada and the USA. I am responsible for; • market sizing and segmentation to ensure aggressive market share growth, • Driving sales growth by working with our US / CAN National Coatings managers and channel partners and • Enlisting new partners in target segments, while managing and negotiating the partner agreements• Being a market expert for STOPAQ products (Wrapping Band, STOPAQ Paste, Filler & Putty, Casing Filler, Sealants and Mechanical Protection) • Develop business cases in both CAN / USA to evaluate opportunities for new products/services/markets/product extensions and developments; review market landscape, competitive analysis, assumptions, risks and cost-benefit analysis• Develop and execute comprehensive marketing strategies in both CAN / USA for existing and new products, including: segment selection, penetration plans, technical product positioning, sales tools and sales training• Lead and control pricing in both CAN / USA by understanding market price, cost drivers and impact to margins; develop pricing strategies for new and existing product and service offerings to maximize the revenues and margins• Identify market opportunities through client feedback, industry functions and competitive intelligence and subsequently develop strategies to position our product offerings using key differentiation. Show less As the Strategic Coatings Manager for STOPAQ it is my goal to optimize our product’s market position & financial return. I am responsible for; market sizing and segmentation to ensure aggressive market share growth, driving sales growth by working with our channel partners and enlisting new partners in target segments. In addition I’ll be working with our channel partners to create demand through promotional programs and creation of new sales tools.Some of my responsibilities include:Being a market expert for STOPAQ products (Wrapping Band, STOPAQ Paste, Filler & Putty, Casing Filler, Sealants and Mechanical Protection) by utilizing precise technical knowledge of coating products to address customer technical inquiries and to ensure application specific product selection.Develop business cases to evaluate opportunities for new products/services/markets/product extensions and developments; review market landscape, competitive analysis, assumptions, risks and cost-benefit analysisDevelop and execute comprehensive marketing strategies for existing and new products, including: segment selection, penetration plans, technical product positioning, sales tools and sales trainingLead and influence pricing by understanding market price, cost drivers and impact to margins; develop pricing strategies for new and existing product and service offerings to maximize the revenues and marginsIdentify market opportunities through client feedback, industry functions and competitive intelligence and subsequently develop strategies to position our product offerings using key differentiation. Show less

  • North American Strategic Coatings Manager - STOPAQ

    Jun 2022 - now

  • National Strategic Coatings Manager - STOPAQ

    Aug 2021 - Jun 2022