Jose Antonio Viesca Muriel

Jose Antonio Viesca Muriel

Account Director

Followers of Jose Antonio Viesca Muriel5000 followers
location of Jose Antonio Viesca MurielÁlvaro Obregón, Mexico City, Mexico

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  • Timeline

  • About me

    Director en Digitall Assets

  • Education

    • Harvard Manage Mentor

      2012 - 2013
      Diploma Business Administration and Management, General Diploma
    • Centro de Estudios en Ciencias de la Comunicación

      1974 - 1979
      LIC Publicidad
    • Instituto Tecnológico y de Estudios Superiores de Monterrey

      1995 - 1997
      Diplomado Administración de Empresas
  • Experience

    • Bozell Kenyon & Eckard Advertising

      Jan 1992 - Jan 1995
      Account Director

      Director de grupo de cuentas

    • TV Azteca

      Jan 1995 - Jan 2000
      Sales Manager

      First point of contact for advertising agencies, focus on deliver high level service to advertising agencies, new business development on models like revenue share agreements

    • Yahoo! de México

      Jan 2001 - Jan 2003
      Commercial Director

      Advertising sales, marketing strategies in Internet, new products

    • JAViesca.org

      Jan 2003 - Jan 2005
      Marketing Consultant

      Internet, marketing and advertising adviser

    • Movidirect

      Jan 2006 - Jan 2007
      Director comercial

      Business Plan, ejecución, operación del area comercial

    • C-MOVIL

      May 2008 - Aug 2009
      Marketing & Sales Subdirector

      Mobile marketing with WAP solutions, SMS Marketing, ODP, RBT, advertising, promotion, marketing research, mobile content solutions

    • CELL2ACTION

      Sept 2009 - May 2011
      General director

      Marketing and advertising consultant using mobile phones and devices as commercial media to reach targeted prospects in advertising campaigns, promotional efforts, CRM, PR, client services, as sell channel, retail marketing, cross media, wap sites, internal communications, government services, market research

    • Matomy Media Group, ahora parte de Publicis Groupe

      Dec 2011 - Jan 2015
      • CCO

        Jan 2014 - Jan 2015
      • CCO

        Dec 2011 - Jan 2015
    • ZOOMIN.TV

      Nov 2015 - Feb 2017
      Commercial Director

      Head of sales and marketing of the Mexico OfficeZoomin.TV is the leader of video advertising publishing content in 17 languages on 2.000+ premium websites, Zoomin.TV generates more than 2.2 billion video views per month worldwide. Zoomin.TV also operates its own Multi-Channel Network which generates 2 billion video views per month.We sale video advertising in different formats, we are one of the top 10 MCN on YouTube and native advertising is an important part of our business.Zoomin.TV is active in 14 markets with content production and in 26 markets with online advertising salesHQ in Amsterdam and offices in The Hague, Brussels, London, Paris, Madrid, Barcelona, Dusseldorf, Hamburg, Milan, Miami, Montevideo, São Paulo, Mexico, ColombiaStaff of 150+ people from 20 different nationalitiesNetwork of 3,500+ video journalists around the world Show less

    • Poder.IO

      Mar 2017 - Feb 2018
      Sales Professional
    • Digitall Assets

      Feb 2018 - now
      Director

      Digitall Assets somos consultores enfocados a medianas empresas, aportándoles plataformas y capacitación para acelerar la automatización de marketing y transformación digital.Sales Manago, plataforma de marketing automation para todo tipo de empresas.Creadores Dementes, laboratorio de innovación digital uniendo Big Data+Inteligencia Artificial+Ciencia de Datos+Ciencia del Comportamiento para Descubrir insights, Construir estrategias de marketing, Agilizar toma de decisiones, Desarrollar ventajas competitivas, Ejecutar campañas extraordinarias por el valor de la información de superior calidad.NeoComunicaciones, Plataforma de transformación digital a través de reunir a desarrolladores de soluciones con empresas interesadas - TWAY; Plataforma México Consume -Apoyo al comercio minorista a través del uso gratuito de la plataforma; LIVEMAX Marketing Simulator - Simulador de marketing para la enseñanza; Cumbre de Reputación Corporativa - Intercambio de experiencias de negocio y networking activo entre empresas de reputación corporativa estelar. Show less

  • Licenses & Certifications

    • Digital Marketing Institute - Ireland & Mexico, Certified Digital Marketing Expert

      European Qualification Framework; Scottish Qualifications Authority; The National Framework of Qualifications for Ireland; Credit and Qualifications Framework for Wales; Qualifications and Credit Framework England/Nothern Ireland
      Mar 2014
      View certificate certificate
    • Professional Diploma in Digital Marketing

      Digital Marketing Institute
      Sept 2016
      View certificate certificate