Gregory Fernandes

Experience

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  Aditya Birla Minacs Worldwide Limited

  Feb 2000 - Jan 2010

  Senior Executive - Training

  In the capacity of a Senior Training Executive at Aditya Birla Minacs Worldwide Limited, my role encompassed impactful training management, fortified by a decade-long association. My contributions spanned a comprehensive spectrum, yielding enhanced employee performance and skill development.Key Role Highlights:• New Hire & Agent Training Management: I orchestrated the onboarding of New Hire Training and sustained training initiatives for existing agents across the expansive Mumbai region.• Holistic Soft Skills Enhancement: I conducted vital Soft Skills Training for all new batches, in addition to crafting Behavioral Training and Nesting programs, cultivating well-rounded skillsets among New Hire Training batches.• Supervisory & Performance Enhancement: My responsibilities extended to contributing in Supervisory Training, Resource Management, and Performance Management, fostering managerial proficiency and elevated performance standards.• Comprehensive Quality Compliance: I ensured stringent Quality Compliance for Training, adhering to ISO 9001, COPC, and ISO 270001 standards, resulting in consistently elevated training outcomes.• Strategic Training Needs Analysis: I adeptly identified training needs and orchestrated timely refresher training sessions, ensuring sustained knowledge growth and skill refinement.• Innovative Module Implementation: I executed new training modules in alignment with evolving training requirements, propelling skill enhancement in congruence with training needs.Throughout my decade-long tenure, I remained committed to delivering high-caliber training programs that not only honed employee skills but also enriched their overall performance. Show less

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  Mirum India: A VML Company

  Aug 2010 - Jul 2012

  Senior Executive - Training

  In my role as a Senior Training Executive at Social Wavelength, I undertook multifaceted responsibilities encompassing both new hire training and refresher sessions for the existing workforce. My impact extended beyond conventional training, involving the design, execution, and delivery of comprehensive social media marketing training modules. These modules, tailored to the industry's latest trends and strategies, ensured our employees' prowess remained cutting-edge.My training acumen extended further to inclusive social media training sessions, covering an expansive array of topics ranging from social media basics to adept handling of monitoring tools. I had the privilege of conducting workshops for clients and students at Northpoint Center of Learning, sharing insights garnered from my experience in harnessing social media's potential for businesses.The spectrum of topics encompassed in my training includes:• Introduction to Social Media• Facebook for Brands & Businesses• Twitter for Business• LinkedIn for Business• Blogging for Business• Pinterest for Business• Leveraging Foursquare, Slideshare & Google+In addition to the core training role, I spearheaded weekly social media update sessions, ensuring our workforce remained at the forefront of the ever-evolving social media landscape. This proactive approach significantly contributed to employees staying informed about the latest trends and developments, bolstering their competence in the domain. Show less

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  EvolutionCo Digital | Customer Experience Design & Marketing Agency

  Jul 2012 - Dec 2012

  Training Partner

  As a Training Partner at EvolutionCo, I spearheaded impactful Social Media Training Workshops designed to empower businesses with a robust online footprint. My workshops encompassed an array of pivotal topics:• Introduction to Social Media• Facebook for Brands & Businesses• Twitter for Business• LinkedIn for Business• Blogging for Business• Pinterest for Business• Leveraging Foursquare, Slideshare & Google+My tenure at EvolutionCo witnessed the strategic design and delivery of interactive training sessions that enabled participants to grasp the intricacies of social media marketing and its immense potential for business growth. The workshops garnered substantial acclaim, echoed by positive feedback from our esteemed clientele.Collectively, my role as a Training Partner at EvolutionCo has amplified my proficiency in simplifying complex concepts, fostering seamless engagement. Moreover, it has deepened my dedication to catalyze businesses' triumphs in the digital era. Show less

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  Harkisan Mehta Institute of Media, Research and Analysis

  Oct 2012 - Dec 2014

  Social Media Marketing - Visiting Faculty

  During my tenure as a Visiting Faculty for the Social Media Marketing Certification Course at Harkisan Mehta Institute of Journalism and Mass Communication, I significantly contributed to imparting profound insights into the business dimensions of social media. My educational contributions encompassed:Module 1 - Introduction to Social Media and its Business Aspect:• Initiated students into the realm of social media's business potential.• Explored the expansive scope of social media's influence in the Indian context.• Analyzed case studies of prominent Indian and global brands leveraging social media.• Facilitated students in crafting personalized social media strategies.Module 2 - Understanding Tools and Platforms:• Introduced students to diverse social media tools and platforms.• Delved into the practicalities of utilizing platforms like Facebook, Twitter, LinkedIn, blogging, YouTube, and more for personal and business objectives.• Shared invaluable insights regarding brand establishment, thought leadership, lead generation, and the creation of viral content.The satisfaction in nurturing students equipped with knowledge and skills vital for success in the ever-evolving arena of social media marketing is a source of immense pride for me. Show less

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  Mirum India: A VML Company

  Jan 2013 - now

  Senior Manager - Training

  As the Senior Manager of Learning & Development at Mirum India, I lead transformative training experiences for in-house employees and clients. Specializing in digital marketing, soft skills, and technology, my role encompasses:• Digital Marketing Mastery: Crafting and executing targeted digital marketing training sessions and assessments for existing employees. This includes a training calendar and in-house manuals tailored to specific social media platforms, fostering skill enhancement.• Holistic Learning Approach: Organizing impactful in-house digital marketing and social media workshops, complemented by frequent refresher sessions. This approach ensures teams are not only well-informed but also agile in a dynamic industry landscape.• Trainer Empowerment: Nurturing a proficient team of process trainers by designing train-the-trainer certification workshops. This equips trainers with cutting-edge methodologies for effective knowledge transfer.• Strategic Training Design: Developing and aligning training plans based on comprehensive needs analysis, ensuring relevance and effectiveness. Rigorous evaluations of training materials further enrich our training initiatives.• Subject Matter Expertise: Collaborating with clients to evaluate specific training needs and recommend tailored solutions. I provide subject matter expertise to team members, facilitating skill enhancement.• Customized Learning for Martech Teams: Crafting and implementing learning solutions for Martech teams, rooted in in-depth Training Needs Analysis. This ensures sustained competitiveness in a rapidly evolving landscape.• Enhanced Performance Management: Conducting organization-wide performance reviews and facilitating soft skills and technical training. This includes higher education and graduate training programs, fostering holistic growth. Show less

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  Northpoint Centre of Learning

  Dec 2013 - Dec 2016

  Digital Marketing - Visiting Faculty

  During my tenure as a Visiting Faculty at Northpoint Centre of Learning, I orchestrated impactful social media marketing training workshops catering to professionals and students. My comprehensive workshops encompassed diverse topics, spanning from social media strategy and listening to in-depth exploration of platforms like Facebook, Twitter, LinkedIn, and Google+. I also delved into advanced subjects including social media crisis management, crowdsourcing, and multi-platform advertising.Some of my key accomplishments during this period include:• Crafting bespoke social media marketing plans for both clients and students, tailored to their unique requirements.• Offering cutting-edge statistics and insights on the dynamic landscape of social media trends.• Devising an effective content marketing strategy tailored to the nuances of the social media realm.• Analyzing intricate social media metrics and providing expert guidance on measurement and evaluation techniques.In retrospect, I derive immense pride from aiding numerous individuals and businesses in navigating the ever-evolving domain of digital marketing through my role as a Visiting Faculty at Northpoint Centre of Learning. Show less