Charlie Mohan

Experience

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  Airtel

  Aug 2003 - Aug 2007

  Assistant Manager - Marketing Communication

  Have handled various roles in the marketing dept. To start with was a part of the Product Marketing team handling Prepaid products for Mumbai. Was responsible for Prepaid product launches, sales communication and coordination with Marcom Team for retail communication and activation. This included tracking the product movement and product growth for Mumbai. The next move internally was into the Marcom Team handling all retail merchandizing, outdoor campaigns, retail activations, competition tracking, innovations, events etc. Also also a core team member in executing the brand logo change for Mumbai circle. Have seem the telecom industry growing multiple folds. Show less

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  Reliance Communications

  Aug 2007 - Apr 2008

  Manager - Marketing Communication & Branding

  -Formulating and 360 degree execution of the media strategy including successful launch of products in line with business plans-Skilled in planning and delivering strategies to improve business results in a demanding environment-Positioning brand very strongly in the minds of the targeted customer base.-Planning and execution of Outdoor sites as per the budget - In time and in accordance to the business needs. -Heading a team for Retail merchandising - BTL and ATL activities.-Plan & Control Outdoor & Signage budgets as per NHQ guidelines and measure it as per actual spends and budgeted amount-Daily tracking of signage management & tracking system. Outdoor monitoring & monthly spend sheets.-Planning & execution of retail signages for effective roll-out & management Ensure impactful OOH presence for high saliency Ensure Outdoor visibility as per NHQ Guidelines Implementation of NHQ Outdoor Strategy in the geography.-To look into Innovate ideas & deploy signature brand properties in outdoor to ensure a dominant presence & build saliency-Adhering to signages roll outs and maintain brand guidelines and Ensure signage layouts as per brand guidelines-Keep tracking of competition activities in outdoor and Signages and timely reports on the same-Vendor / Agency Management and ensuring timely payments. Show less

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  YES BANK

  Apr 2008 - Apr 2011

  Senior Manager - Retail Branding & Marketing

  - Communication Design and Development on all the branch touch points.To develop, brief and execute all branch touch points and various marketing collateral as per brand template and maintain branding aesthetics and consistency across all branches.- Designing and implementation of the website and up-gradation on an ongoing basis.- Design & development of all branch events and execution of these events Pan India.- Design and implementation on internal communication across departments.- Ensure production and development of innovative collateral and merchandise for any marketing initiative.- Online marketing and activations. - Website management and new website creation- Planning and execution of all major/minor events and also all corporate events Show less

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  Spice Money (Wall Street Finance Ltd)

  Apr 2011 - Apr 2013

  Assistant Vice President - Marketing Communication & Branding

  #) To strategize and initiative Marketing activities for all the verticals in the organization.#) Work closely with the CEO and the other executive team members to identify and develop marketing plans & strategize corporate developments plans.#) Budget Planning and monitoring marketing budgets for pan India.#) Corporate Communication – both external and internal communication#) Public Relations and Liasoning with Media Agencies#) Event Management & Brand saliency at various forums such as trade shows, seminars and events.#) To conduct Sales trainings & develop sales push tools such as Sales Reward and Recognition Programmes#) Work closely with Sales & Business heads to develop and manage channel partner strategies and develop various marketing programs to boost up revenue.#) To develop Sales & Brand presentations.#) Market research & competition tracking#) Vendor Management and Merchandising#) Website Management and regular website updation by working closely with various departments.#) Online Brand Management by initiating appropriate programs utilizing Social Media. Show less

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  Star Union Dai-ichi Life Insurance Company Limited

  May 2013 - Dec 2014

  Senior Manager - Marketing Communication & Branding
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  Cox & Kings

  Feb 2016 - Dec 2016

  Deputy General Manager - Marketing

  DGM - Marketing

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  Media Services Pvt Ltd

  Nov 2017 - Mar 2022

  Marketing and Brand Consultant
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  T3 (Top Travel Trip)

  Feb 2022 - now

  Global Marketing & Brand Head