Lu CHEN

Experience

• 

  Orange Business Services

  Apr 2016 - Sept 2016

  Project Manager

  As the Data Project Manager Intern: - Conducted a website user data analysis using website log;- Optimized data quality used by 118712.fr; - Managed BI Dashboard and developed weekly analysis report on product operation.

• 

  Huawei Mobile BG

  Jan 2017 - Dec 2020

  As the PM for HUAWEI MateBook (PC) & HUAWEI MatePad (Tablet): - Studied market intelligence to know about our buyers (who are they, how they buy and their key buying criteria);- Analyzed competitive landscape to understand competition and how they are positioned；- Collaborated with product management to translate technical details into benefits (including key selling points) for the user, and collaborated with marketing communications to develop product positioning and messaging that resonate with our target buyer personas; - Developed the marketing plan and marketing material deliverables for the products in conjunction with various teams (ADs, Digital, PR, Social, Sales… );- Planned the launches of net-new products and releases of existing products; managed the cross-functional implementation of the plan;- Support our sales channels to meet and exceed business objectives. Show less - Researched the market to identify current trends; analyzed other companies’ marketing campaigns;- Conducted retail data analysis using SPSS, Tableau and Excel; managed more than 5-billion RMB of offline marketing expense for HUAWEI CBG in the China region; using consumer statistics, sales data and annual budget, developed the off-line marketing strategies to help companies meet the financial goals (cost & income);- Managed multiple campaigns for new products (HUAWEI P10, HUAWEI Mate 10 etc.) and festivals;- Developed store location strategy for off-line market expansion on 2018. Show less

  • Product Marketing Manager

    Jan 2019 - Dec 2020

  • Retail Marketing Manager

    Jan 2017 - Dec 2018
• 

  HONOR

  Jan 2021 - now

  Retail Marketing Manager

  PM of first Honor Brand Store