Lalatendu Parida

Experience

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  Airtel

  Jun 2010 - Jul 2012

  Senior Marketing Executive
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  Reliance Communications

  Aug 2012 - Jun 2013

  Accounts manager

  Business Development:• Analysing business potential and implementing plans to drive sales, supplementing turnover and achieving desired targets.• Designing & implementing marketing activities for enhancing brand visibility / coverage & reach.• Building brand focus in conjunction with operational requirements. Account Management• Interfacing with Individuals / Customers / Clients for ascertaining requirements, making presentations and delivering need based product solutions. Ensuring speedy resolution of queries & grievances to maximize client/customer satisfaction levels and maintaining excellent relations with clients/customers to generate avenues for further business. Key Deliverables• Mapping of Corporate Accounts.• To design the sales channel for reaching the exact target market systematically and on time to ensure achievement of the sales targets.• To collect data about the existing service provider, building relation with the customer and trying to get the business from that set of accounts..• To participate in launching of products and once launched have to keep continuous track of the market response on the product there by coming up with proper strategies to modify product features if required to realize the product business plan. Show less

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  Quartiz Technologies

  Oct 2013 - Nov 2014

  Research Analyst

  Marketing , Campaign Planning and Execution, Campaign Analytic and Tracking, Cohort Marketing, Content writing for Email, Collateral, Landing pages, Blogs. Market Research, Email Campaigns, Email Campaign tools (Zoho campaign, Exacttarget)Marketing Automation Tools (Pardot, Hubspot, Marketo)Lead Generation, Handling CRM (ZOHO, SalesForce.com)Specialties: Extensive planning and execution of Email Sales Campaign.Increased ROI through Emailing and online campaigns.Writing content for business needs.Social Media analytic and Listening tools.Industry Research (Carried out extensive research on IT Services industry using different online databanks like Hoovers, Manta, Jigsaw, Zoominfo,Lead411,Perfect lead)Selecting the most appropriate research methodology and techniquesProviding prospect client database to Sales teamHandling primary & secondary research activities.Designing qualitative research plans. Show less

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  SKYDREAM - Consulting Company

  Dec 2014 - now

  Digital Marketing Consultant

  Plan, manage, and execute multiple SEO campaigns, which includes account setup, strategy development, organization, and management with minimal to no supervision necessary-Provide SEO expertise for keyword research, reporting, linking campaigns, conversion goals, on-page optimization, social media, local search, image and video optimization, digital asset optimization, and mobile search for clients of easy to average difficulty-Execute tactical and strategic deliverables around link building, content development, site analysis and other practices, and teaching / coordinating similar activities with SEO Coordinators-Manage day-to-day communication with client contact for all things SEO, including best practices, presentation decks and assisting with strategy plans, in conjunction with other channels and team members-Perform analysis on key performance indicators and make recommendations based on to-date performance-Monitor trends on SEO best practices and techniques to ensure top website ranking and identify new opportunities, proactively research SEO issues and formulate solutionsSpecialties: Search Engine Optimization, Google Analytics, Google Adwords, Social Media, Marketing and Advertising Expertise, Digital Marketing, Creativity, Leadership, Networking, Branding Expertise and Teamwork Building Show less

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  Sierra Circuits

  May 2019 - now

  Marketing Operations and Digital Marketing Specialist