Monica O'Neill

Experience

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  Drum Corps International

  May 2003 - Apr 2005

  Promotions Coordinator

  Managed national event marketing and promotions for non-profit youth arts organization.Wrote, edited and managed production for quarterly magazineDesigned and wrote "hot-off-the-press" newsletters for distribution at eventsManaged CD & DVD packaging design and production

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  TMP Directional Marketing

  Jul 2005 - Oct 2006

  Account Executive

  Managed multiple corporate and franchise national yellow pages accounts: Maid Brigade, U.S. Cellular, Renewal by Andersen

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  SMG Directory Marketing

  Oct 2006 - Feb 2008

  Account Executive

  Managed Yellow Pages and online directory programs for nationwide corporate and dealer accounts: Caterpillar, Sprint, Radio Shack, Motorola

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  Aspen Marketing

  Feb 2008 - Mar 2009

  Senior Account Executive

  Managed creative and tactical execution of AT&T Customer Acquisition Direct Mail programs

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  Direct Energy

  Sept 2014 - Jul 2019

  Strategize, plan and oversee all marketing efforts for the B2B, DTC and renewal products involving branding, website content, marketing materials, email, lead generation and reputation managementIncreased our direct-to-consumer sales by 52% year over year with attentive management of SEO, PPC, lead generation and drip campaigns Boosted SEO organic rankings to 1st position for our highly competitive non-branded target keyword nationwide (up from an average of 6th) within 3 monthsSuccessfully launched a re-branding campaign to improve our marketing communications with a 50% decrease in production costs Show less

  • Product Manager, Home Warranty of America

    Apr 2016 - Jul 2019

  • Marketing Manager, Home Warranty of America

    Nov 2009 - Jul 2016

  • Partnership Manager

    Sept 2014 - May 2016
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  Black Spectacles

  Jul 2019 - Apr 2020

  Director of Marketing

  Established marketing plan for EdTech start-up and directed all marketing and communications activitiesRecruited and hired four-person marketing teamProduced monthly podcasts and thought leadership content

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  EON Clinics

  Apr 2020 - Dec 2020

  CRM Product Owner

  Built lead scoring strategy by analyzing customer behavior, leading to prioritization of lead nurturing and targeted marketing campaigns

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  Sevan Multi-Site Solutions

  Jan 2021 - Sept 2021

  Marketing Manager

  Lead marketing development and execution for multi-site construction management firm

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  Cinch Home Services

  Sept 2021 - now

  Warranty & Services Product Manager