Deborah Benson

Experience

• 

  Whitespace

  Nov 2005 - Feb 2010

  Website Assistant/Account Holder
• 

  HMA Digital Marketing

  Feb 2010 - Nov 2010

  Account Manager
• 

  Asda

  Nov 2010 - Jul 2015

  Web Merchandiser ASDA Direct
• 

  George @ Asda

  Jul 2015 - Oct 2022

  Merchandiser responsibilities Focus on customer conversion tailoring the shopping experience across mobile, tablet and desktop devicesSeek out opportunities to drive more traffic/page views into the category, ensuring customers get to product pagesExecution of new range launches, promotional activity and product launchesUsing site analytics to increase conversion, basket size and salesEnsure site search is maintained to apply the most relevant results to customers, maximising conversionApply SEO techniques at a product and category level to drive increased traffic to the categoryLine management responsibility for two website assistantsProject Management Show less

  • Website Manager

    Jun 2016 - Oct 2022

  • Website Merchandiser

    Jul 2015 - Oct 2022
• 

  Asda

  Oct 2022 - now

  • Customer Experience Change Manager

    Sept 2023 - now

  • Business Change Manager - ASDA

    Oct 2022 - Sept 2023