
Joao Abrantes
Product Manager Trainee | Product Mananger

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About me
Senior Sales & Marketing Manager
Education

Colégio S. João de Brito
1984 - 1992High School High School DegreeActivities and Societies: Durante este período, adquiri uma base robusta em diversas áreas do conhecimento, o que me permitiu desenvolver habilidades críticas de análise e resolução de problemas. Secondary education completed at Colégio de S. João de Brito High school

IADE - Creative University
1995 - 1999Graduate Marketing Manegeement 14Activities and Societies: Durante o curso, desenvolvi competências essenciais para compreender as dinâmicas do mercado, aplicar estratégias de marketing eficazes e criar campanhas que gerassem valor para as marcas. Marketing

ISCTE Executive Education
2000 - 2002Pos-graduation Management.com | E-Comerce Specialis 15Activities and Societies: Durante o curso, fui capacitado a desenvolver competências avançadas em gestão estratégica, inovação empresarial e adaptação a um mercado cada vez mais digital e competitivo. A Pós-graduação em Gestão.com, oferecida pelo INDEG-ISCTE, proporcionou uma formação estratégica e prática nas áreas de gestão e transformação digital, com foco no impacto das tecnologias emergentes nos modelos de negócios.
Experience

Xerox
Feb 1998 - Oct 2000Product Manager Trainee | Product Mananger- Collaborated in defining models to be marketed, prices, accessories, and sales channels for large format printers.- Supported the sales department with the necessary information for sales.- Provided training to resellers.

Compaq Computer Corporation
Nov 2000 - Sept 2003E-Commerce Business Developer, e-Commerce Manager.- Developed digital marketing and online sales tools, boosting the company's e-commerce presence.- Acted as the liaison between EMEA e-commerce directors, company management, and the development partner, ensuring effective communication and strategic alignment.- The department was recognized with the "best e-commerce site" award in EMEA, resulting in significant growth that led to its establishment as an autonomous department, separate from Marketing. To achieve this, I recruited and managed a team of four people, assuming leadership of the e-commerce department. Show less

BEONTIME | watches & jewels
Sept 2003 - Mar 2009Managing associate – Partner, Business Developer and e-Comerce manager- Defined the company's overall commercial strategy, guiding the development of action plans for various sales channels, seeking business opportunities aligned with our vision, ensuring the organization's activity leverage.- Identified, analyzed, and executed strategic business deals, contributing to the company's sustained growth.- Negotiated with suppliers, major hypermarket chains, and shopping centers for opening own stores, expanding the brand's presence.- Collected and analyzed sales data, trends, and stock, optimizing product distribution across channels.- Achieved an average revenue growth of 38% per year and a 26% increase in the number of stores per year, creating a financially robust business structure. Show less

Barclays Corporate Banking
Feb 2009 - Oct 2015Product Manager | Account Manager | Cash Management- Identified market needs for treasury products, ensuring adaptation to local requirements.- Prioritized the implementation of new treasury products, ensuring their effective implementation in the national context. Implemented new products in this area, such as a direct debit system, PS2 file management, and Cash Pooling platforms.- Was part of the team that opened a new business center located in Palácio Sotto Mayor, expanding the bank's presence in the corporate market.- Managed a portfolio of ninety corporate clients with revenue exceeding €5,000,000, promoting prospecting and acquisition of new clients.- Contributed to a significant development of home banking for companies, bringing it to the level of competition. Show less

Ezimut.com - Startup
Nov 2015 - Feb 2017Sales & Marketing Manager - Mobile E-Commerce Developer | Digital Marketing- Recruited and managed a commercial team of twelve members, promoting a collaborative and results-oriented work environment.- Coordinated promotional actions for projects, ensuring visibility and alignment with sales objectives.- Conducted market studies to outline the target audience profile and identify future challenges, guiding product and offer development, negotiating and contracting agreements with strategic partners, strengthening the company's collaboration network.- Coordinated the development and launch of a smartphone app, optimizing the company's digital presence. Show less

ACEPI - Portuguese E-Commerce association
Mar 2017 - May 2019PMEDigital Coordination | Digital Marketing- Coordinated the project, holding meetings with partner entities and defining the general guidelines to ensure the initiative's success.- Identified and implemented improvements in the project's offerings, ensuring that objectives were efficiently met.- Planned and organized over eighty events across the country, from scheduling to coordinating local partners and preparing presentations. Simultaneously acted as the main speaker at these events, promoting the program's potential.- Collaborated in creating the project's final report and financial closure, presenting detailed accounts and results. Show less

Fundação Ricardo do Espírito Santo Silva
Oct 2019 - Jun 2022Marketing Manager- Supervised all communication for the foundation, implementing offline and online communication plans, and ensuring brand uniformity across all channels. Completed the rebranding, ensuring consistency of visual identity in all areas of operation.- Collaborated in building the foundation's new website, managing maintenance and updates, and defining the editorial calendar for various digital channels (Facebook, Instagram, YouTube, LinkedIn, Twitter). Simultaneously coordinated the creation of the online store, negotiating with strategic partners and optimizing internal workflows for product delivery.- Analyzed performance and data collected in different back offices, providing support to the management for decision-making, and was responsible for developing the foundation's first marketing plan, also developing the entire digital strategy, with emphasis on the implementation of the website and online store. Show less

PMC Wine & Food
Jul 2022 - Jan 2024Business Development- Planned the company's strategic expansion, evaluating the market and identifying growth opportunities in new channels, focusing on converting potential customers into loyal clients, always keeping in mind the global and strategic vision I outlined.- Developed strong relationships with clients, suppliers, and partners, acting as a liaison between different departments to ensure the execution of an aligned strategy.- Developed and implemented project development and management plans, overseeing all phases to ensure the achievement of defined objectives. The e-commerce project, which achieved €200,000 in sales in one year through careful resource allocation and strategic planning to maximize digital sales, is an example of this.- Motivated the team, drove results, and maintained a global vision while managing schedules and tasks, ensuring focus on the company's growth and performance objectives. Show less
Licenses & Certifications

Neuromarketing
Companhia PrópriaApr 2024
Empreendedorismo
PT PROOct 2016
Microsoft Excel Avançado
Companhia PrópriaJun 2022
Marketing Digital
Companhia PrópriaApr 2022
Excel Avançado
FLAGOct 2011
Consultoria Digital
Pitch BootcampOct 2016
Marketing Digital
Master DMay 2018
Gestão de Conteúdos Digitais
Companhia PrópriaFeb 2022
Volunteer Experience
Mentor
Issued by STARTUP LISBOA on Jul 2015
Associated with Joao AbrantesMentor at Pitch Bootcamps
Issued by Spark Agency on Oct 2015
Associated with Joao Abrantes
Languages
- poPortuguese
- enEnglish
- spSpanish
- esEspanhol
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