
Dejan Mandal
Management Trainee

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Skills
Account ManagementAdvertising CampaignsBrand ManagementBusiness AnalysisBusiness DevelopmentBusiness ProfitabilityBusiness StrategyCategory ManagementCustomer InsightCustomer Relationship Management (CRM)Customer ServiceD2CData-driven Decision MakingData AnalysisE-CommerceE-commerce OptimizationE-commerce SEOKey Account ManagementManagementMarketing StrategyMarket ResearchMicrosoft ExcelMicrosoft OfficeMicrosoft Power BIMicrosoft WordPaid Search CampaignsPaid Social Media AdvertisingPassionate about WorkPay Per Click (PPC)Performance AnalysisPerformance MarketingPowerPointPricing AnalysisPricing StrategyProfit & LossRetailSalesSales PerformanceSocial Media MarketingTeam ManagementTeamworkAbout me
I am an experienced E-commerce Manager with over 8 years of expertise in marketplace management, digital marketing, and online retail operations. I have successfully driven ROI-focused strategies across platforms like Amazon (India, US, UK, EU), Flipkart, and Q-commerce platforms such as Blinkit, Instamart, and Zepto. Additionally, I’ve worked with 3P vendors like Cocoblu and have hands-on experience managing both established brands and fast-paced startups.
Education

Vidya Niketan High School and Junior College
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Institute of Management and Entrepreneurship Development (BVDU), Pune
2012 - 2014Master of Business Administration (MBA) Information Technology A
Tilak Maharashtra Vidyapeeth, Pune
2009 - 2012Bachelor of Computer Application Computer Science A
Experience

Sterling Holiday Resorts Limited
Sept 2014 - Jan 2015Management Trainee• Build and maintain strong client relationships by effectively handling objections and resolve member/customer conflicts thus building customer trust.• Identify potential customers, create and close new business opportunities in line with the strategic direction of the company.• Prepare pre-sales proposals for prospective clients.• Make inspiring sales presentations to prospective clients by creating a dream.• Regular liaison with telemarketing and member relations department to achieve stretched targets in a result-focused environment.• Build and maintain a strong client relationship and a high level of customer service.• Keep abreast with the organization's products and services and to crack profitable deals and referrals to achieve sales targets. Show less

Fash Limited
Jan 2015 - Jul 2017Business Analyst• Manage and maintain storefront on Amazon.com.• Studying past sales data to determine trends.• Customer analytics to understand buying behaviour and purchase patterns to optimize Pricing and customer engagement.• Ageing analysis of SKU’s to minimize storage fees and other costs.• Ensuring supplies are in line with customer demand.• Align with and make recommendations to Merchandising regarding seasonal product flow.

Primarc Pecan Retail Private Limited
Aug 2017 - May 2019Sr. Operations and Analytics• Periodically, measure, report and publish reports to teams and management on the performance of a business.• Handling pay-out data from cross platforms to analyse losses.• Weekly recap and analysis of best and slow sellers vs. plan.• Handling pricing and promotional strategy for achieving sales goals and maximizing margin on multiple e-Commerce platforms.• Maintain financial hygiene with vendors to ensure on-time recovery of vendor outstanding’s.• Develop marketing plans and promotions calendar as per business targets.• Managing Auto pricing, Coupons, sponsored Ads, Social Media content and Google Ads for promotions and brand awareness.• Ensure proper cataloguing to drive sales.• Maintain ample inventory on all the zones as per inventory movement and keep follow up with vendors for timely replenishment.• Analyse competition and their new initiatives also continuously observe industry trends and proactively develop actions to react to changes.• Worked on multiple platform like: Amazon.in/com, Flipkart, PayTM, 1mg., Pepperfry, Firstcry, eBay, Sears and Overstock. Show less

Comfort Click
Dec 2019 - Aug 2022• Oversee the day-to-day marketplace e-commerce operations, updates, post listings, promotions, maintenance and performance.• Building plans and executions process to gain maximum gross profits. • Setting targets to achieve goals and measure performance.• Co-ordinate with the internal teams to ensure smooth working for all marketplaces.• Training team on analysis, tools, time management and process. • Manage & Setup Ad campaigns using Amazon PPC with the highest efficiency.• Optimize & rank listings organically using Ad campaigns for great visibility & Higher Conversion.• Responsible to develop brand architecture and brand strategy.• Independently lead, manage and deliver for the marketplace.• Handle Amazon Seller Central.
Ecommerce Marketplace Manager - Team Leader
Oct 2021 - Aug 2022Amazon Specialist (Marketplace Specialist)
Dec 2019 - Sept 2021

Tea Culture of the World
Aug 2022 - nowEcommerce Manager• Developed and executed growth plans across major e-commerce platforms (Amazon, Flipkart) and Q-commerce platforms (Blinkit, Instamart, Zepto), ensuring business delivery and profitability.• Managed end-to-end channel marketing, visibility, and promotional budgets to optimize profitability and ROI on e-commerce platforms.• Ensured catalog accuracy and optimal inventory levels for maximum brand presence and availability across multiple marketplace channels.• Oversaw supply chain functions to ensure consistent stock availability and smooth coordination across multiple warehouse locations, supporting both e-commerce and Q-commerce operations.• Collaborated with cross-functional teams, including marketplace, supply chain, brand, and category management, to drive sales growth and brand expansion.• Set up and managed Amazon Ad campaigns, including daily monitoring of ad groups, keywords, bids, and budgets to optimize ad performance and increase sales.• Managed product listings, cataloguing, and go-live activities, ensuring alignment with marketplace guidelines and brand standards.• Coordinated with marketplace partners for POs, delivery scheduling, and logistics operations for timely product availability.• Tracked and maintained monthly sales forecasts, ensuring alignment with actual sales and making data-driven adjustments to growth strategies.• Developed innovative marketing strategies to achieve consistent month-on-month growth across all e-commerce platforms.• Ensured compliance with marketplace-specific content guidelines, including images, product descriptions, and brand collateral. Show less
Licenses & Certifications

Google Analytics Certification
Google- View certificate

Digital marketing
GoogleOct 2019 - View certificate

Master Power BI Workshop C3
GrowthSchoolJun 2024 - View certificate

Meta Ads 101 Workshop
GrowthSchoolMay 2024
Languages
- enEnglish
- hiHindi
- beBengali
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