
Marischa Bergevoet
Additional work experiences

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About me
CRM Marketeer | Project Manager | Facilitator | Freelance
Education

Hotel Management School Leeuwarden - Cum Laude
1999 - 2003Bachelor of Science (B.S.) 9+Graduated Cum Laude with honors to my internship at Amari Hotels and resorts in Bangkok, sealed with a nomination of my thesis for the Chamber of Commerce Cumlaude Award.

Galway-Mayo Institute of Technology
2001 - 2001Bachelor of Science (B.S.) Service Marketing, Stragegic Management & Spanish
Nederlands Instituut voor Marketing
2015 - 2017NIMA B2 Digital Marketing 8-Created a digital marketing plan for www.autobestickeren.com I developed and advocated a cross media strategy to generate leads. The examiners liked my creative and analytic mind that combines ideas and techniques into innovations. I look after the customer journey and customer needs and transferred this into a cross media strategy. My enthusiasm convinced them to follow the vision. I am positively judged on carrying out my vision and by explaining the cross media strategy… Show more Created a digital marketing plan for www.autobestickeren.com I developed and advocated a cross media strategy to generate leads. The examiners liked my creative and analytic mind that combines ideas and techniques into innovations. I look after the customer journey and customer needs and transferred this into a cross media strategy. My enthusiasm convinced them to follow the vision. I am positively judged on carrying out my vision and by explaining the cross media strategy to accomplish this vision. Show less
Experience

Additional work experiences
Jan 1996 - Jan 2002Additional work experiences2010 – 2014 Organizing events • Basketball vereniging Amsterdam2005 Reservations, up- and cross- selling • Starwood Hotels The Netherlands 2004 Housekeeping Supervisor • The Park Hotel, Amsterdam 2003 – 2004 Planning and reservations • Hotel en Congrescentrum PapendalDeveloped packages for the leisure market and organized events2000 – 2002 Team leider • Six Flags Holland, BiddinghuizenCoach for the daily routine in the party centre and for events1996 – 2002 Several jobs in the hospitality industry Show less

Amari
Sept 2002 - Jun 2003Junior Executive Rooms Division, InternshipInitiated projects to improve the customer journey. I developed processes, brought stakeholders together and trained staff for implementation- Process to have internet on the hotel rooms, implemented in the hotel chain- Paper ‘100% guest satisfaction’ nominated KvK Cum Laude Award

AQ Services International
Nov 2004 - Jan 2010Mystery Shopper in retail and hospitality companiesAnalysed and reported the customer journey

BN International B.V.
Jul 2005 - Jan 2007Sales Executive German market B2BProject lead for private labels and debtors management

Makro Cash and Carry NL
Jan 2007 - Jan 2016Developed contact strategy and accompanying projects/campaigns. Responsible for direct (e)mails to 1M customers. Project lead of several projects to improve the categories, promotions and in store presentation e.g.: concept and merchandising development
Direct Marketer B2B
Aug 2012 - Jan 2016Category management and buying coffee, tea, cacao, biscuits
Jan 2007 - Aug 2012

Autobestickeren.com
Dec 2015 - Feb 2016Project: digital marketing plan Autobestickeren.comDeveloped a cross media strategy to generate leads B2B This plan is positively judged by NIMA due to:- my creative and analytic mind that combines ideas and techniques into innovations- transferring the customer journey and customer needs into a cross media strategy - my enthusiasm and clear explanation that convinced them to follow the vision

Nextail
Apr 2016 - Apr 2017CRM Marketer B2C BeneluxVision development and implementation for multiple retail formulas. Regarding: customer identity, satisfaction, omnichannel communications (targeted) and lifecycle management

Shopping2020
Apr 2016 - Jan 2017Expert of Shopping Tomorrow group omnichannel customer identificationOur group consisted of (mostly financial) experts with diverse backgrounds and personalities. It was very inspiring to be part of this group and to share my retail experience by developing our vision on this topic.

EBay
May 2017 - Mar 2020Initiated and developed a concept ‘Emotional Intelligence for Inclusion’ to foster inclusion and diversity. The concept drives personal leadership and effective workplace relationships by open conversations. Concept is highly valued by employees and management of eBay Classifieds. Initiated and developed strategic direction (CRM) to acquire and retain professional sellers.
Diversity of Minds Team Lead: concept development and management advisory
Jun 2018 - Mar 2020CRM Marketer B2B Benelux
May 2017 - Mar 2020

WPG Uitgevers
Nov 2020 - May 2022Interim Email/CRM marketerManaged e-mail and CRM Marketing projects to acquire new customers and to meet the needs of a diverse client base. Advised Management for the CRM strategy and approach.

Marischa.nl
Aug 2022 - nowFacilitator health workshopsI help people to come into their Merkaba power. This is a balance between your conscious mind and your intuitive body. I do this by facilitating therapeutic and intuition workshops and with my own concept of essential oil Holy Oil®.

Blckbx news
Sept 2023 - Jun 2024Interim Marketer
Exact
Oct 2023 - Feb 2024Marketing Campaign ManagerProject Management of several campaigns and corresponding media like: referent-/animation-videos

Pokon Evergreen B.V.
May 2024 - Dec 2024Project Manager Trade MarketingProject Management of creative projects eg: POS new concept, catalogue 2025, presentation of fair 'GRS Novemberbeurs 2024'.
Licenses & Certifications

Intensive German course at Ceran, Spa Belgium

Negotiating on different levels

Project Management
Languages
- duDutch
- enEnglish
- geGerman
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