
Syed Wajahat Ali

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About me
Assistant Manager | Marketing Planning | PSMCL
Education

Government Degree College Formen
2013 - 2015Intermediate Pre-Engineering
Federal Urdu University of Arts, Science & Technology, Islamabad.
2016 - 2019Bachelor of Business Administration - BBA MarketingActivities and Societies: Seminar attending and event organizing
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Karachi University Business School (KUBS)
2020 - 2022Master of Business Administration - MBA Marketing
Experience

Pak Suzuki Motor Company Limited
Jan 2016 - now*Coordinated and facilitated annual training programs for the national marketing and sales teams, reaching over 2,000 participants annually, including dealership CEOs, directors, their successors, sales managers, and sales representatives. Partnered with external training organizations to ensure the effective delivery of these programs.*Played a vital role in the successful implementation of CRM across nationwide dealerships. Provided continuous assistance to ensure smooth operations and system efficiency.*Planned and coordinated incentive tours, retreats, and conferences for dealership owners and sales teams nationwide, both locally and internationally, in partnership with travel agencies.*Planned and executed corporate events to drive sales, collaborating with agencies and vendors to manage BTL and ATL campaigns, including branding, advertisements, and TV commercials.*Supervised and conducted mystery shopper evaluations through vendors across the new car, used car, and service segments to assess and train dealership staff, enhancing performance across the dealer network.*Collaborated with various vendors to develop learning materials for a Learning Management System (LMS), delivering courses tailored for a sales team of 2,000+ members.*Facilitated the processing of marketing vendor payments through the effective utilization of SAP for creating purchase orders, ensuring accuracy and timeliness. Show less Responsible for conducting comprehensive vehicle audits according to the standards outlined in the Global Customer Audit (GCA) manual by SMC and PSMC. Follow guidance from GCA certified auditors from PSMC and SMC Japan.*Responsible for planning, organizing, implementing, and monitoring Global Customer Audit (GCA) activities. This includes compiling and analyzing GCA defect data for feedback, reporting critical defects to relevant production shops for quality development, and eliminating critical defects through process improvement.* Verify the countermeasures submitted by production shops for defect improvement and suggest additional measures if further enhancement is possible.*Maintaining monthly GCA defect data of each audited vehicle through SAP S/4 HANA QM Module using PSMC provided electronic part catalogue (EPC) Show less
Assistant Manager Marketing Planning
Jan 2024 - nowQuality Assurance Executive
Jan 2016 - Oct 2024
Licenses & Certifications
- View certificate

Digital Innovation: How to Build Digital Processes
University of California, DavisJan 2025 - View certificate

Managing Emotions in Times of Uncertainty & Stress
Yale UniversityJan 2025
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