Amyl Patterson

Experience

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  Athleta

  Jul 2018 - Jan 2019

  Sales Associate

  • Worked as sales associate to ensure customers were satisfied with shopping experience• Responded to the needs and wants of customers in a timely and effective manner • Responsible for cash register operations and sales in excess of $1,000 per shift• Maintained brand image through knowledge of product, sales, promotions, and policies

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  Comcast

  May 2019 - Aug 2019

  Marketing Communications Intern

  • Assisted in the development of marketing materials including direct mail and digital ads• Coordinated aspects of consumer marketing events and retail store events• Collaborated with vendors on creative development tactic execution and proofing• Developed and updated marketing calendar in Microsoft Excel

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  Michigan State University

  Aug 2019 - May 2021

  Marketing Intern

  The MSU Alumni Office strives to foster the meaningful engagement of Spartans through connections, service, and investment. As a marketing intern, my core activities include:• Collaborated closely with staff members to plan and execute marketing strategies and tactics• Assisted with the development of content (blog posts, email newsletters, social media posts) as well as graphic design needs• Managed content and maintenance of social media brands on Facebook, Instagram, and Twitter• Proofread and edited materials to ensure consistency and accuracy, recommending changes where necessary Show less

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  Dyson

  Jun 2020 - Aug 2020

  Media Intern

  • Developed a cross-channel strategy for a back to school campaign encompassing paid social, programmatic, and influencer channels • Worked with internal stakeholders to develop campaign briefs in order to align media strategy to overall business objectives• Complied and analyzed market insights and provided summaries of key findings and trends to stakeholders across the organization• Assisted with creative trafficking, reporting, and optimization efforts to provide recommendations for improved performance Show less

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  Google

  Jul 2021 - Jul 2023

  Associate Account Strategist

  • Communicate with client and agency stakeholders to discuss account strategy based on marketing objectives• Leverage data insights to optimize and report on existing campaigns and to inform future account strategy• Assist with campaign creation across Google Search, Display, YouTube, Shopping, and Discovery platforms

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  Eyeota, a Dun & Bradstreet company

  Jul 2023 - now

  Marketing Manager