Johnathan Mark

Experience

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  Walt Disney World

  Jan 2008 - May 2008

  Marketing Intern

  Learned first-hand how Disney uses various marketing tactics on a global scale through Customer Relationship Marketing, Interactive marketing, and Promotions through Partnership Participated in numerous networking seminars with Disney marketing executives

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  Goodby, Silverstein & Partners

  Feb 2010 - Jan 2012

  Junior Communication Strategist

  As a Junior Communication Strategist, I assisted our media and account teams for Got Milk?, Foster Farms, Propel, and Chevy in the day-to-day implementation of our communication strategies and plans.• Managed and negotiated media budgets totaling over $20M annually to secure OOH, Radio, TV, Print, and Digital placements• Performed competitive analysis through Stradegy and AdRelevance to identify marketing opportunities and understand competitive landscape for clients• Analyzed primary research from focus groups and secondary research from Mintel, comScore and eTelmar to make recommendations for our advertising campaigns• Lead and owned all campaign timelines by hosting cross-functional meetings with creative teams, vendors, and partner agencies for successful campaign launches• Created, managed, and tracked all media authorizations for client billingMy Tools:Comscore, Quantcast, Google Analytics, Media Visor, Nielsen Ad Relevance, @Plan, Kantar Stradegy, Etelmar, Keynote, Powerpoint, Excel, Twitter, Facebook, Foursquare, Left side of brain (right side on weekends) Show less

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  Pandora

  Oct 2012 - Jul 2015

  Sales Planner

  As a Sales Planner, I served as the primary contact to 2 Sales executives and was responsible for assisting the sellers in all pre-sale aspects of the sales lifecycle.• Created on average 12-14 strategic marketing plans and C-level presentations per week to increase deal size, drive revenue, and prove Pandora’s value for clients• Project managed audio, video, and display campaigns from McDonald’s, Ford, Dr Pepper among others totaling over $10M annually• Optimized campaigns while also providing feedback and post-campaignresults to influence incremental dollars. Averaged $45k/month in up-sold spending• Owned brainstorm sessions with internal teams to discuss consumer insights and best practices to garner the most creative and strategic media plans for RFPs • Pulled and analyzed research requests using Nielsen @Plan, comScore, andPandora's internal tools. Turned complex data into visual stories and ideas.• Volunteered and mentored/trained over 20 new hires through Pandora's The Academy onboarding program• Provided a level of client service like no other to over 75 direct clients/agencies Show less

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  Uber

  Jul 2015 - Apr 2019

  My Mission: (If I choose to accept)To manage and execute customer-obsessed event operations strategies for local, high-impact events. In my role, I support our partnerships and brand initiatives as the on-the-ground activation expert. I also manage our brand ambassador program and negotiate contracts with our brand partners.My Roadmap For 2018:- Valero Open- Red River Shootout- Dallas Cowboys- Texas Rangers- Dallas Mavs- Voodoo Festival New Orleans- New Orleans Jazz and Heritage Festival- Dallas St. Patrick's Day Parade- Chilifest- NFL Draft 2018- WGC Dell Technologies Match Play- AT&T Byron Nelson Championship- Dean & Deluca Invitational Show less As a Marketing Manager, I regularly execute integrated, data-driven marketing campaigns that delight riders, driver-partners, and the cities we serve every day.• Created marketing and logistics partnerships with Northpark Mall, Texas Tech University, Sun City Music Festival, BMW Dallas Marathon, Star Power and countless other bars, sports teams, and concerts across the state of Texas to acquire over 3000 new rider signups• Project managed campaigns such as Uber Black History Month, UberWISH, UberKittens, UberIceCream, Ford Tough Tailgate, EA Sports Madden Launch to reward existing rider base and increase brand sentiment among riders• Recruited over 2500 driver-partners from Southern Dallas through my initiative DriveSouth in partnership with Mayor Rawling’s GrowSouth plan• Managed and trained a team of 15 Brand Ambassadors who operate our Uber Breathalyzer Kiosk as well as sign up new riders at sporting events, bars, and festivals• Leveraged community relationships with the United Way, For Oakcliff, NeighborUP, and Fair Park Association to deepen Uber’s commitment to the city of Dallas• Utilized SQL and other internal tools to identify campaign opportunities and quantify the impact of the campaigns we run, tracking user engagement metrics, ROI, and other key metrics Show less

  • Regional Event Marketing Manager

    Jul 2017 - Apr 2019

  • Marketing Manager

    Jul 2015 - Jul 2017
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  Victory Lap Realty Investments LLC

  Jan 2018 - now

  Owner

  Residential Home Renovations | Landlord | Creative Finance Strategist

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  Trill On Wheels

  Feb 2021 - now

  Chief Disruptor

  Welcome to Trill On Wheels - Houston's original Hip-Hop party bike tour. Searching for the ultimate Trill Experience? Look no further...The custom-built party bike comes complete with a large bar, coolers, ice, cups, and our "Trappin' Captain" who will serve as personal hype man and party host. Equipped with a booming sound system, riders will experience the city with curated playlists as their soundtrack. ToW is taking being lit to a whole new level with LED lighting that bounces to the bass. And riders will be completely immersed in the culture by playing along in "Trill Trivia" and "Trap Karaoke".Trill On Wheels aims to be the #1 choice for any birthday nights, bachelor/bachelorette parties, and team-building events celebrated here in Houston. Show less