Eduardo Oliveira

Experience

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  Unilever

  Sept 2001 - Feb 2002

  Assistant Sales Director

  Internship with report to the Sales Director of the Detergents category, giving him operational support as well as the remaining team, NAM's and KAM's. Elaboration of sales charts, market shares, arguments and their respective communication to the sales team. Customer visits with KAM's.

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  PrimeDrinks

  Mar 2002 - Dec 2006

  With 1 direct report and expanded responsibility for the management of the company's most premium brands, Absolut Vodka, Rémy-Martin, Cointreau and Piper-Heidsieck, I was accumulating 3 different brand owners portfolios, with different cultures and ways of working. Recruitment, integration, training and management of a Junior Brand Manager. Reporting to the Marketing Director, with national responsibility of the liquor portfolio and accumulating the management of The Famous Grouse, Highland Park and Jim Beam whisky brands, as well as Gancia, a sparkling wine brand. Negotiation and representation of the Portuguese market in the various international forums. Co-responsibility of strategic and operational management, consumer and trade marketing of the liquor portfolio, Bols, Pisang Ambon, Frangelico, Campari and Jagermeister, and support in the operational management of William Grant's whisky brands. Elaboration, negotiation with brand owners and execution of 3 to 5y plans / budgets.

  • Senior Brand Manager

    Nov 2005 - Dec 2006

  • Brand Manager

    Sept 2002 - Oct 2005

  • Assistant Brand Manager

    Mar 2002 - Aug 2002
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  Bom Preço

  Jan 2007 - Nov 2008

  Marketing & Sales Director

  Board member, I was responsible for the definition, planning and execution of the Marketing and Sales strategy of the company, including point of sales management (9) and employees (25). Areas: Marketing, Sales, Operations and Systems.

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  Mars

  Dec 2008 - Sept 2017

  Reporting to the General Manager, I was responsible for the leadership of the Mars Portugal Field Sales Team for the Impulse channel (13 reports, 5 sub-channels: C&C's, Wholesalers, Vending, HORECA and Pet-shops). With the main focus on building a sense of teamwork, developing individual skills and a strong feet on the street mentoring, I was also responsible for the articulation with KAM's, fixed costs management and team results. Reporting to the European Vice President, I had full responsibility of Wrigley's entire Confectionery business in Portugal (Marketing, Sales, P & L). Having as main task the negotiation and articulation between the boards of Mars Portugal, Wrigley Spain and the European top management of the two companies of the group. Responsible for the company's most important portfolio, chocolate bars and biscuits, focusing on Snickers, Twix, Mars and Bounty brands. Reporting to the Marketing Director with great autonomy, ATL and BTL, articulation with the sales team, with the local Management Team and with the European Marketing structure.

  • National Sales Field Manager

    Sept 2016 - Sept 2017

  • Marketing & Business Manager

    Jul 2013 - Aug 2016

  • Brand Portfolio Manager

    Dec 2008 - Jun 2013
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  Independent Consultant

  Apr 2018 - Apr 2020

  Marketing & Business Manager

  Independent consultant for several Strategic & Marketing projects, of which I would highlight: - Launch of a new National Beverages Distribution company, with focus on Strategic Marketing, corporate Branding, structure design and business model. Key Partnerships negotiation (Producers, Suppliers, Customers).- Marketing and Sales Strategy & Structure for start-up in the Premium Drinks sector. Business planning, Online and Offline strategy, National and International, Leadership of the Creative Team for the design and creation from scratch of two new brands: one corporate and one product, including branding, packaging and communication development. - Creation and launch of a new brand specific to the online channel, Malia, in the clothing and accessories sector in Portugal, where I’ve invested in a Specialization on Social Media Marketing in FLAG. - Diversification and launch of a new Business, Spazio, in the sector of services in Spain. Creation of innovative business concept, strategic definition and implementation in three locations in Spain and one in Portugal. Show less

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  United Drinks

  May 2020 - now

  Co-Founder & Owner

  Creation and launch of a new National Beverages Distribution company, with focus on Strategic Marketing, corporate Branding, structure design and business model. Key Partnerships negotiation (Producers, Suppliers, Customers).

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  The Navigator Company

  Jan 2021 - Dec 2021

  Senior Global Brand Manager

  Global responsibility for the Office & Graphic papers brand portfolio of The Navigator Company: Discovery, Explorer, Inacopia, Inaset & COL's.Global strategic marketing role and Regional operational marketing for the Southern European countries.