
Claudia De La Torre Herrero

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About me
Industrial Engineer | Product Manager
Education

UPV/EHU (Location: ETSAB-UPC, Barcelona)
2019 - 2020Master Degree in Façade ArchitectureFinal Master Thesis: "Façades in the Green Building Rating Labels"• Study of the influence of the envelope on GBRS such as LEED and BREEAM.• Analysis and comparison of the Environmental Impact of diverse products used in facades, based on their Environmental Product Declarations (EPD).• Assessment of the representativeness of the façade in current GBRS, based on its degree of contribution to avoid and improve environmental impacts.• Best practice proposal.

Universitat Politècnica de Catalunya
2008 - 2015Msc Industrial EngineeringFinal Master Thesis: ‘Analysis, redesign and validation of the RMDB barrier, used in the new Oblique test protocol in the American vehicle certification’. Maximum grade with honours.

La Salle BCN
2016 - 2017International Master In Project ManagementFinal Master Thesis: "Project Management Formalisms in Automotive Projects" Definition of a framework for good Project Management practices in projects related with the automotive industry, to ensure the best performance by enabling a clear communication between the different deparments and stakeholders.

Esade
2024 - 2024Curso - Claves para afrontar y liderar con éxito los nuevos desafíos
Experience

Applus+ IDIADA
Feb 2014 - Jan 2015As an Engineer in Passive Safety Department at Applus IDIADA, I reported to the Engineering Manager and managed the following responsibilities:Responsibilities:• Supervised crash tests for international automotive OEMs across Europe, the USA, South America, and Asia. Coordinated with various teams involved in crash testing, including technicians, photographers, and logistics personnel. Provided detailed reports to customers on the process evolution.• Served as a Project Leader for internal R&D projects within the Passive Safety Department. Led the development of new crash test tools from inception, including designing, budgeting, resource planning, overseeing manufacturing, and final validation. Coordinated activities across different departments involved in the project.Through these roles, I demonstrated strong leadership and coordination skills, ensuring the successful execution of crash tests and the development of innovative crash test tools to enhance safety standards within the automotive industry. Mostrar menos As an Intern in Passive Safety Department at Applus IDIADA, I provided support to the engineering team through the following responsibilities:Responsibilities:• Assisted the engineering team in tasks associated with the preparation of vehicles for crash tests.• Conducted final channel data processing, ensuring accuracy and completeness, and supervised control procedures.• Prepared technical reports summarizing findings and observations from crash tests and related activities.Through this role, I gained valuable hands-on experience in vehicle safety testing procedures and data processing techniques, contributing to the overall success of the department's projects and objectives. Mostrar menos
Project Engineer, Passive Safety Department
Mar 2015 - Jan 2015Intern, Passive Safety Department
Feb 2014 - Feb 2015

SEAT S.A.
Jan 2015 - Mar 2018As a Project Engineer within the Durability Department at SEAT, I specialized in the validation of infotainment and ADAS (Advanced Driver Assistance Systems) for vehicle applications. Responsibilities:• Spearheaded resource planning and designed methodologies for conducting dynamic tests on infotainment systems to ensure their robustness and performance under various conditions.• Served as a team leader overseeing a team of 8 individuals, effectively coordinating their testing activities and ensuring alignment with project timelines and objectives.• Conducted thorough analysis and monitoring of test results to identify areas for improvement and ensure compliance with quality standards.• Provided weekly project status reports to top management, offering insights into project progress, challenges, and recommendations for optimization.Through my contributions, I demonstrated a strong ability to lead teams, develop efficient testing methodologies, and deliver actionable insights to drive continuous improvement in product quality and performance. Mostrar menos As a Project Engineer within the Passive Safety Department at SEAT, specialized in pedestrian protection.Responsibilities:• Developed pedestrian protection strategies for projects within the Volkswagen consortium, focusing on meeting homologation and Euro NCAP requirements.• Conducted thorough strategy analyses to ensure compliance with regulatory standards and safety protocols.• Analyzed test results and formulated improvement proposals to enhance pedestrian protection systems.• Coordinated projects with SEAT's Design and Simulation Departments to integrate pedestrian protection features seamlessly into vehicle designs.Through my role, I contributed to the advancement of pedestrian safety in vehicle designs, ensuring adherence to industry standards and regulatory requirements while collaborating effectively across departments to achieve project objectives. Mostrar menos
Project Engineer, Durability Department
Jan 2017 - Mar 2018Project Engineer, Passive Safety Department
Jan 2015 - Jan 2016

WICONA España
Jan 2018 - nowProduct ManagerProduct Manager for WICONA brand in Spain, a leading provider of low-carbon footprint façade technology under the Hydro Building Systems (HBS) group.Reporting directly to the Marketing Director of Hydro Building Systems Spain, I oversee all product and communication activities for the WICONA brand in the Spanish market.Key Achievements and Responsibilities:• Conducting comprehensive market analysis to inform product strategy and development, defining product requirements, and implementing effective pricing positioning strategies.• Leading the development and implementation of essential tools for the WICONA brand, including product ranges, price lists, commercial catalogues, the creation of a new website, and management of social media channels.• Successfully executing annual Marketing & Communication Plans tailored to the unique needs and objectives of the WICONA brand.• Providing internal product training to sales teams and delivering external presentations at conferences and fairs.• Localizing product development initiatives to align with specific market demands and preferences.• Collaborating with a communication agency to execute various communication activities, such as managing the corporate website, issuing press releases, and distributing newsletters. Additionally, overseeing Salesforce CRM database administration.• Serving as a Sustainability Ambassador for HBS's low-carbon product portfolio, organizing events and training sessions for internal teams and customers. Providing pre-sales support for projects pursuing green labels such as LEED, BREEAM, or WELL certifications.Through these initiatives, I have demonstrated my ability to drive product growth and enhance brand visibility while aligning with sustainability goals and meeting customer needs. Mostrar menos
Licenses & Certifications

BULATS Deutsch - Test für den Beruf
Goethe-Institut e.V.Jul 2016
Certificate in Advanced English (CAE)
University of CambridgeJul 2014
Honors & Awards
- Awarded to Claudia De La Torre HerreroBest R+D Project Applus IDIADA Dec 2015 "Improve testing tools and procedures in Passive Safety"
Languages
- esEspañol
- caCatalán
- inInglés
- alAlemán
- frFrancés
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