Louise Davis

Experience

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  Mercury Media

  Jan 2007 - Dec 2008

  Media Executive

  Support for Head of Strategy and Implementation ManagerAssistance with client specific media strategiesAnalysis of best mediums to reach client specific target marketsApplication of SAARF LSM understanding in media plansCreation of media planning schedules in MS ExcelMedia buying utilising Navision softwareTelmar Transmit TV and RBP radio media planningPrint placements in a variety of newspaper and magazine titlesInclusion of cinema, outdoor, transport, mall and ambient mediaOnline media plans including a variety of banner advertisingNegotiation of best deals possible specific to clientLiaising with media owners and providing correct informationEnsuring correct rates and loading them into billing systemIssuing material chase lists for bookings to creative agenciesMonitor campaign success and provide post-campaign analysisMaintain client relations and understanding of business needsMAIN CLIENTS: South African Revenue Services (SARS)Airports Company South Africa (ACSA)TelkomIndwe Risk ServicesMGM Brand Construction (Consol Glass and Prominent Paints)Fusion Design (Buccaneer Shoes)Global Interface (ProSano Medical Scheme)The Communications Firm (Shosholoza Meyl / Premier Classe) Show less

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  GIBS Business School (Gordon Institute of Business Science)

  Jan 2009 - Jun 2010

  Marketing and Communications Coordinator

  Coordination of advertising, branding, media, public relations and eventsSupport for Marketing Director and Communications ManagerHelp develop and implement brand communications strategiesEnsure corporate identity adherence across all channelsCoordination of print, radio and online advertising campaignsLiaising with creative, media, digital and PR agenciesAid in project managing and implementing initiatives and eventsHelp source and manage promotional marketing materialManage production of electronic and printed marketing materialDevelopment of standardised PowerPoint presentationsManage and archive digital and printed event photographsAssist Marketing Director in budget managementProofread and edit copy submitted from across the companyAssist in brand maintenance on the GIBS website and intranetInvolved in the GIBS website revamp and migration to Web 2.0Help load and activate content online from across the companyManage expo bookings, staff schedules and marketing material Show less

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  Crabtree & Evelyn

  Feb 2012 - Dec 2013

  Marketing Manager

  Create manage and drive all aspects of strategic marketingManage and drive the marketing through all sales channels [retail, wholesale and online]Conceptualise, manage and implement public and media relations strategies and campaignsMarketing and communication of store openings and product launchesManage public relations - issue press releases, product samples and visual materialPlan and implement press functionsManage product placements, brand activations and brand building campaignsConceptualise and drive customer loyalty programmesManage and drive Brand Ambassador programmeConceptualise and assist the Retail Marketing Manager to drive all aspects of retail marketing Create and drive implementation of retail marketing and instore experience programmes with Retail Marketing ManagerProvide strategic and creative input for point of sale, communications, campaigns and marketing materialBrief and liaise with design agency in the development of all marketing communication materialProvide copy and creative input for all point of sale, communications and marketing material Work on conception of all elements of visual merchandising elements and displays instore with Retail Marketing ManagerAssist Retail Marketing Manager in conceiving point of sale, display material, props, signage and instore marketing collateralWork with Managing Director and Retail Marketing Manager on stock, sales, promotions, instore activities and other special projectsAssist with the Tea Room instore experience and retail marketing programmeGive strategic and creative input for all customer communications [digital, social media, mobile and print]Management of social media channels including Facebook, Twitter and Pinterest Show less

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  Rivers

  Jan 2014 - Sept 2016

  Marketing

  Management of marketing administration, stock and supplier relationships, copywriting, proofreading, editing, social media and practical implementation of brand campaigns

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  LTD Edition Publishing Assistance

  Oct 2016 - now

  Company Authoress
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  Flicker Leap

  Oct 2016 - Dec 2023

  Content Marketing | Problem Solver
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  Knights Preparatory School

  Jan 2024 - now

  Marketing Manager