Malvika Baru

Experience

• 

  Onicra Credit Rating Agency of India Limited

  Mar 2015 - Mar 2016

  Assistant Manager

  Product: ONICRA and VVScore• Leveraged big data mining techniques to conduct analytical research and compile quarterly reports, providing valuable insights and forecasting trends.• Strategic engagement with internal product managers and directors to develop white papers for the Ministry of MSME aimed at influencing policymaking

• 

  Accenture

  Jun 2018 - Jun 2021

  Business Analyst

  Product: Google Search Ads• Liaising with account managers to gather product feedback and troubleshooting by employing internal tools such as Haiku, Ads preview, Capone, Click Magic, Ditto, Performance planner, etc. to identify UI/UX gaps• Escalating the bugs/issues via internal buganizer and following up with engineers on resolution basis the priority – p0, p1, etc.

• 

  Google Operations Center

  Jun 2021 - Jan 2023

  Senior Associate

  Product: Google Search Ads• Liaising with account managers to gather product feedback and troubleshooting by employing internal tools such as Haiku, Ads preview, Capone, Click Magic, Ditto, Performance planner, etc. to identify UI/UX gaps• Escalating the bugs/issues via internal buganizer and following up with engineers on resolution basis the priority – p0, p1, etc.

• 

  Bain & Company

  Jan 2023 - now

  Analyst Product Management

  Product: ServiceNow’s Service Portal and Employee Center, and NewRocket’s Orbit• Creating product pages from scratch on Orbit’s HTML editor for internal brand positioning and marketing• Building and organizing topic pages on employee center and knowledge base and service catalogs on ServiceNow backend with end-to-end category and taxonomy management• Preparing internal product communication documents on subjects such as Now Assist Q&A Genius Result, AI Search, NLU• Sharing requirements with developers via stories sustained with wireframes and working UI/UX models/designs• Coordinating product releases along with manual testing in dev and test environments to ensure timely delivery• Participating in product roadmap building and execution at team level Show less