Sanjog Mohanta

Experience

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  Wipro Technologies

  Dec 2012 - Jun 2013

  Project Engineer

  • Worked as an L1 DBA Admin contributing towards the team deliverables.

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  JOHN KEELLS IT

  Feb 2015 - Dec 2015

  Senior Associate

  • Worked with a telecom client wherein I accomplished all tasks assigned and excelled at my deliverables.• Was an individual contributor in my team for which I was awarded for consecutive quarters• Regular optimization of existing high budget campaigns: Keywords optimization, Ad Copy optimization, Landing Page updates suggestions.• Owned campaign performance and adjusted tactics to meet objectives and budget utilization.• Reported on progress against goals and other relevant metrics to GM.• Implementing and continually testing new ad creatives, landing pages, campaigns and marketing tools.• Assisting creative partners to design communication for performance marketing. Show less

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  Teleperformance

  Mar 2017 - Feb 2018

  Online Strategist

  • My KRA’s included managing and optimizing the Ad campaigns of SMB/LCS clients in AMER & EMEA. (Vendor Operations Google)• Serving under the UMM pod had helped Clients grow by working in tandem toward their business goals. • Managed large customer scale budget optimization and CRO for leading Telecommunications companies, Health Insurance & Real Estate Companies, and Consumer electronics retailers.• Worked on Internal tools like Athena, Keyword Refinery Tool, Zeta Tool, Google Analytics, GreenTea, Salesforce, GCases, Adelphi, auto click, Adwords Editor, etc,• Maintained in-depth account plans including detailed Excel workbooks with continually updated task lists, USP & offers, updates, deadlines, and budgets.• Utilized compelling ad copies, A/B testing, exact phrase vs. broad match, day-parting, negative keywords, SKAG model, etc. to identify and correct poor performers.• Analyze detailed data including CPC, impressions, CTR, and conversions to reach desired CPA levels, increase ROI and increase lead generation.• Drive full client management and CRO focusing on Auction Insights report and Search Terms report. Show less

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  Cognizant

  Feb 2018 - Jul 2019

  Senior Analyst

  • Worked in the capacity of a POD lead managing a team of Optimizers.• Assignment of cases and focus on optimization implementation & performance analysis of campaigns comprised the daily workflow.• Trained batches for GMS & MMS Autopilot Teams with 100% FPY. (Vendor Operations Google)• Helped create SOP's to achieve Process Excellence.• Provided Floor support to QA's and optimizers likewise on updates and changes in the digital sphere.• Setting up of Merchant Center accounts for PLA’s.• Developed and implemented marketing strategy for Clients• Analyzed website traffic and trends for suggesting budgets estimates.• Worked on Internal tools like Athena, Keyword Refinery Tool, Zeta Tool, Google Analytics, GreenTea, Salesforce, GCases, Adelphi, autoclick, Adwords Editor, etc, • Helped setup GMB accounts for creation of location extensions.• Preparing MIS Report for stake holders Show less

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  Virtual Employee Pvt. Ltd.

  Jul 2019 - Mar 2021

  Team Leader

  • Involved with client management sharing proposals and account analysis.• Assessing the team working on various client deliverables like campaign management, SEO, CRO & SMO• Assignment of daily tasks based on client demands.• Developing and implementing marketing strategy for Clients.• Managing PPC, Social Media, Media buying, Online Branding activity• Develop, implement and maintain Paid Marketing Strategies and Recommendations.• Analyzing website traffic and trends to provide budget estimates.• Content Marketing & Social Media Marketing Estimates.• Working on Analytics Tools like GA & Omniture to get better insight of Marketing Channels• Setting up goals and target for teams.• Preparing MIS Report for C level stake holders.• Market Trend Analysis.• Identify new channels of Traffic growth for business growth. Show less

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  PolicyBazaar.com

  Mar 2021 - Jun 2022

  Team Leader

  • Affiliate management - Monitoring daily performance and Lead analysis • Assisting the team working on various client deliverables like campaign management, SEO, CRO & SMO • Assignment of daily tasks based on requirement related to Graphics, content, creatives. • Developing and implementing marketing strategy across Native channels (Adgebra, Taboola, Outbrain, etc). • Managing PPC, Social Media, Media buying, Online Branding activity • Develop, implement and maintain Paid Marketing Strategies and Recommendations. • Analyzing website traffic and trends to provide budget estimates. Content Marketing & Social Media Marketing Estimates.• Working on Analytics Tools to get better insight of Marketing Channels Show less

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  Dentsu

  Jul 2022 - now

  Senior Account Manager