Anup Merkap

Experience

• 

  CavinKare

  Apr 2010 - May 2010

  Summer Intern

  Project Title: Assess the brand health of different brands in shampoo sachets.Description:1. Conducted focused group discussions to identify the key factors influencing the purchasing behavior of shampoo sachets amongst the target group 2. Recruited 300 respondents who were given Chik Shampoo’s (CavinKare’s flagship shampoo brand) Re 1 sachets and then tracked their subsequent buying pattern and purchase behavior3. Post usage feedback was recorded and analyzed4. Found out the reason behind any particular preference and suggested the best alternative for placing sampleExpertise - Primary Research, Product placement, Post Usage Feedback, Focus Group Discussion Show less

• 

  HP

  Apr 2011 - Mar 2014

  1) Consult the sales enablement and planning team in pitching the right product mix to customers2) Work on solutions ranging from customer analytics, marketing mix models, promotions effectiveness, A/B testing, customer profiling and management3) Establish pricing goals for HP’s computing (Laptops and PCs) product portfolio for the development team to negotiate better keeping customer’s need in prime focus4) Managing quarterly account planning, including coming up with target account list, assessing key countries to focus on, sales quota assignment & sales force productivity Show less 1) Work with the Sales Enablement and Planning team to provide account intelligence used for business planning and quota deployment - Total Addressable Market (TAM), Share of Wallet (SOW), etc. 2) Drive analytics to support the quarterly account planning, including coming up with target account list (Retain, Acquire and Develop RAD matrix), assessing key countries to focus on, sales quota assignment, sales force productivity, etc. 3) Conduct research across industry verticals and to identify the strategies adopted by multiple vendors and competitors in each of the vertical space. Show less

  • Project Manager (Sales Enablement and Planning) - Computing Products

    Apr 2013 - Mar 2014

  • Product Analyst (Sales Enablement and Planning) - Computing Products

    Apr 2011 - Mar 2013
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  HSBC

  Mar 2014 - Sept 2017

  1) Manage projects spanning across different sub functions of Procurement – Operations, Sourcing and Data Management (spend, contract, vendor risk & accounts payable)2) Work with very senior stakeholders (CPO and his directs) in designing solutions (right from building solutions prototype/ wireframes, interviewing stake holders and data owners, project execution and solutions roll out) and managing the project through its lifecycle.3) Solution development for the procurement organization to tackle specific business problem while simultaneously working towards achieving sustainable saves4) Leverage AI/ML to generate insights from internal/external data enabling faster decision making Show less

  • Manager (Procurement Business Consulting)

    May 2016 - Sept 2017

  • Assistant Manager (Procurement Business Consulting)

    Mar 2014 - Apr 2016
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  Novartis

  Sept 2017 - Apr 2023

  1) Manage the budget of digital product portfolio (of value $4.2 Mn) ranging across digital products enablement, analytics solution development and data management2) Design and set up micro teams of data science practitioners and analytics engineers to enable procurement’s journey from data to insights to action3) Evaluate and deploy various digital capability solutions in procurement such as spend management solutions (SAP Ariba), vendor management system (SAP Fieldglass), supplier collaboration platform (Vizibl), category management solution (Cirtuo), spend analytics solution (Zycus/ GEP) and many more4) Coordinate with stakeholders and clients in translating their needs to clear product requirements, developing product roadmaps and executing on product development5) Monitor the leading and lagging KPIs to showcase project successes and business impact (ROI) Show less

  • Associate Director - Procurement Analytics

    May 2020 - Apr 2023

  • Manager

    Sept 2017 - May 2020
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  EY

  Apr 2023 - now

  Senior Manager - Data and Analytics