Simran Handa

Experience

• 

  TheCodeWork

  Mar 2021 - Aug 2021

  Digital Marketer

  - Worked closely with the internal and external stakeholders for development ofmarketing functions like creation of roadmaps, consultation and by handling thepre analysis data of different social media platforms- Improved engagement rate by 80% by comprehensively evaluating andunderstanding current rate, thus created and scheduled posts regularly with thehelp of Dollar eighty, Crowd fire, and Creator Studio- Monitored real time dashboard using data collected from Mailchimp to analyzemetrics like traffic generation, click through rates, open rates etc. enhancing theoverall performance of the company Show less

• 

  Outlook Publishing (India) Pvt. Ltd.

  Apr 2021 - Jun 2021

  Marketing Intern
• 

  ICICIdirect

  Jun 2022 - Jul 2023

  Digital Marketing Manager

  - Platforms worked on - Google ads, Apple Search Ads, Bing Ads, Facebook Ads, Twitter Ads, Criteo, Wagawin, Sensor Tower, Way2News, Truecaller-Managed and optimized digital advertising campaigns across multiplechannels including search, display, UAC, etc. utilizing Google adsplatform- Executed campaigns on social networks such as Facebook and Twitter,seamlessly integrated with Appsflyer for comprehensive tracking andanalysis- Conducted experimental campaigns on various platforms includingCriteo, Way2news, and Truecaller with the goal of boosting appinstallations and user activation- Collaborated with the creative team to develop compelling ad copies,landing pages, and creative assets, ensuring alignment with brandguidelines and campaign objectives- Managed relationships with external vendors and agencies to ensureseamless execution of campaigns , daily reporting, and timely reviews Show less

• 

  Mirae Asset Capital Markets (India) Pvt. Ltd.

  Aug 2023 - now

  Marketing Manager