Amit Wissotzky

Experience

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  Crazy Cruise

  Sept 2012 - Jan 2013

  Associate Producer

  Production first of its kind in Israel, to students. A three-day cruise during which Happening's nonstop holiday party.

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  Xorcom

  Jan 2013 - Jan 2013

  Marketing
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  Adler Chomski & Warshavsky - GREY

  Jan 2014 - Dec 2017

  Account Supervisor

  • Manage key customer accounts (Jeep, Alfa Romeo, Fiat, Tami 4, Open University)- Strategy and execution of the ATL, BTL, and digital platforms.• Establish and maintain a positive working relationship, learn the client's business, to provide marketing consulting• Manage a team of 5 account managers to deliver advertising elements** Achievements: Relaunched the JEEP brand in Israel

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  Shitrit Media Group (SMG)

  Jan 2014 - Jan 2014

  Senior Account Manager
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  Mars

  Dec 2017 - Dec 2020

  Brand Manager

  • Brands localization (M&M, Snickers, Twix, Mars), to develop the accompanying graphic style and tone for marketing communications.• Plan, implement, and track sales and marketing strategies to promote brand products.• Coordinate innovative strategies to accomplish marketing objectives and boost long-term profitability.• Built and strengthened strategic relationships with vendors, advertising agencies, and leading industry partners.** Achievements: Relaunched the Chocolate brands and moved to in-house marketing - which resulted in a double-digit percent increase in our annual sales Show less

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  Cannabotech - The Botanical Pharmacy

  Jan 2021 - Jul 2022

  Marketing Communications Manager

  • Establish the Marcom Infrastructure & Strategy: Brand book, PR, social media, SEO, Influencers, BTL, and more.• Plan & execute the retail commercial plan for the UK market• Plan & Manage the Marketing budget & Projects• Manage a marketing team in the UK• Research industry and marketplace trends to develop marketing solutions and enhance business operations.** Achievements: Penetrated the CBD category in the UK and established a well-known brand in a saturated market (More than 100 CBD brands) Show less

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  Intel Corporation

  Jan 2022 - now

  Marketing Manager

  • B2C Marketing for Turkey & B2B Marketing for EMEA as the Education segment marketing lead.• Create & implement a Go-To-Market strategy according to customer & market analysis.• Marketing Budget Management • Manage cross-function projects and Intel product launches, collaborating with various stakeholders - internal (Sales, finance, product) and external (OEM, customers, and partners). • Turkey Marketing & Advocacy team managment• As part of my residency in Israel, I supported the different partners in joint activations (B2B) and leveraged Intel products with key accounts (OEM and distributors), mainly on the Data Center & AI verticals. Show less