Carly Stroud

Experience

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  Illinois College

  Jan 2013 - May 2013

  Marketing and Communications Intern

  I interned in the office of Marketing and Communications during the second semester of my senior year of college. I assisted the marketing director in coming up with new strategies to market IC to prospective students, staff, alumni, and the community. I researched media groups to create and update a working list for press releases. I was the press release writer for the team - I wrote numerous releases for theatrical productions, musical productions, and events happening on campus. I also tried my hand at a little graphic design. I designed programs for the music departments, and Illinois College President's week events. Show less

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  MORGAN COUNTY BROADCASTING COMPANY, INC.

  May 2013 - Jul 2015

  Marketing Promotions Manager

  Orchestrated and executed dynamic advertising campaigns, including contests and community service initiatives.Collaborated closely with clients and team members to innovate marketing strategies and organize impactful events.Managed all operational facets of a radio station, ensuring seamless broadcasting and event logistics.Spearheaded the planning and successful execution of significant community events, such as "The Wall That Heals." Highlights include organizing a poignant balloon release to honor fallen heroes, a moving candlelight vigil, a reflective worship service, and a distinguished opening ceremony attended by Illinois Governor Rauner Show less

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  PNC

  Aug 2015 - Feb 2018

  Sales and Service Representative II

  As a Sales and Service Representative at PNC Bank, I am dedicated to delivering exceptional financial solutions and customer service experiences. With a deep understanding of PNC's products and services, I provide personalized guidance to customers, helping them achieve their financial goals and manage their banking needs effectively. I am adept at building relationships and identifying opportunities to enhance customer satisfaction and loyalty. Leveraging my expertise in banking operations and financial products, I ensure seamless transactions and assist clients in navigating digital banking platforms. Committed to continuous learning and professional growth, I thrive in a fast-paced environment where teamwork and customer-centricity drive success. Show less

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  Gannett | USA TODAY NETWORK

  Feb 2018 - Aug 2021

  Digital Marketing Consultant

  Fostered relationships with clients to assess their marketing needs and develop customized strategies that aligned with their specific goals. Pursued and closed new business and revenue streams. Retained, maintained, and grew client base thorough proactive and consistent communication. Managed client relationships through collaborative efforts with many teams, such as account managers and creative. Managed a sales pipeline and strategized for long-term sustained success to ensure year-over-year growth.• Led entire sales region in year-over-year growth: 2112% YOY Growth from 2020-2021 Show less

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  USA TODAY NETWORK | LOCALiQ

  Aug 2021 - Jan 2025

  Client Marketing Strategist - Sales Engineer

  Develop strategic and tailored advertising and marketing campaigns that drive measurable results. Collaborate with stakeholders to construct innovative strategies that align. Analyze consumer and market data to identify key audiences: demographics, psychographics, motivators, and media habits. Utilize consumer segmentation software to identify opportunity audiences. • Contributed to the growth and success of both clients and USA Today Network by creating and implementing over $3Mil in campaigns in 2023.I work as a subject matter expert for Finance, Senior Living, Legal, & Home Improvement, providing thought leadership and solution innovation to everyone I work with. Show less

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  Horace Mann

  Jan 2025 - now

  Marketing Acquisition Strategist