Aulania Silviananda

Experience

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  Kumparan

  Aug 2019 - Nov 2019

  Reporter and Writer

  - Researching and gathering up-to-date news and information relevant to the Millennial audience.- Writing articles and creating engaging content for the Millenials section.- Participating in editorial meetings to brainstorm content ideas and plan coverage for upcoming events.- Conducting interviews with various sources to add valuable insights and quotes to your articles.- Ensuring the accuracy of the information by fact-checking and verifying data before publication.- Collaborating closely with editors, sub-editors, designers, and photographers to produce polished content. Show less

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  3x3 Brand & Communication

  Oct 2020 - Jan 2022

  Here's an overview of the roles I've taken on:- Expanded social media accounts (BUMInfo, Ikutpsikotes, Jasa Raharja, Adhi Karya) that improved followers by 50%. in a year- Created weekly reports through advanced Excel skills in order to monitor social media and e-commerce growth.- Created marketing campaigns to improve target audience reach, and increasing Instagram.- Revising content whenever customers or clients request changes. - Conducting research on any given topic and turn it into a 10-15 weekly content for purposes on social media.- Preparing document outlines, updating content based on client edit requests and proofreading work for tone, style, clarity, grammar and formatting Show less I got the chance to be a content writer for their social media account, @bumninfo. It's been such a fantastic experience! Starting with writing articles based on the given briefs, I learned many things, including:- Utilizing search engine optimization (SEO) strategies in writing to maximize a website's online visibility in search results.- Developing relevant content for various platforms, such as websites, Instagram, YouTube, TikTok and Facebook.- Organizing writing schedules to complete content drafts or finished projects within deadlines.- Following an editorial calendar and collaborating with other members of the content production team to ensure the timely delivery of materials. Show less

  • Social Media Specialist

    Jan 2021 - Jan 2022

  • Content Writer

    Oct 2020 - Jan 2021
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  DOKI Digital Agency

  Feb 2022 - Aug 2024

  - Overseeing the initiation, planning, execution, and closure of projects to ensure they are completed ontime, within budget, and according to set goals.- Collaborating with stakeholders, including vendors, KOL, creator, community, and other agencies for different output paltform and content such as social media Instagram, YouTube, TikTok, email marketing, and website.- Achieve and sustain an average project team utilization rate of 80% throughout the year, ensuring efficient allocation of resources and timely project completion.- Ensure that 90% of total project costs for every contents remain below maximum COGS from quotation ammount of the allocated project budget for all project that being handled.- Developing detailed project plans outlining tasks, timelines, milestones, resources, and budget. Analyzing project performance metrics and identifying areas for improvement. Show less Person in Charge (PIC) on managing AQUA Lestari, Pfizer Indonesia, and in-house company for @kamidoki social media accounts such as (Instagram, Facebook, Twitter, TikTok) since February 2022 until now.- Regularly making monthly editorial plan and content creation for AQUA Lestari, Pfizer Indonesia, and @kamidoki- Produce well-researched content - Helping in campaign ideations- Helping to creating contents for client's social media accounts such as Tokopedia, AQUA Home Service, and Grab Indonesia (Grab Mart & Grab Food)- Participate in pitching processes (content examples ideation and social media strategies)- Event coverage for offline events- Event boosting and supervision for online events- Created approximately 30-40 content every month.- Expanded social media accounts that achieved KPI every year- Create weekly or monthly reports in order to monitor social media growth.- Revising content whenever customers or clients request changes. Show less

  • Project Manager

    Jan 2024 - Aug 2024

  • Social Media Specialist

    Feb 2022 - Jan 2024
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  Kementerian Pertanian Republik Indonesia

  Aug 2022 - Jul 2023

  Content Writer

  As a content writer for @tani.idn, I had the incredible opportunity to embark on a transformative journey alongside a dedicated team. Starting from scratch with 0 followers, we set out to build a vibrant online community that celebrated agriculture, sustainability, and the beauty of connecting with nature.In just three short months, our efforts bore fruit, and the TikTok account witnessed an astonishing growth, amassing a remarkable 10k(+) followers and on Instagram with unwavering determination, we surpassed the 1500+ followers mark, proving that our storytelling had the power to resonate with diverse audiences across different platforms. Through creative storytelling, captivating visuals, and engaging content, we managed to capture the hearts of social media users, drawing them into the enchanting world of farming and agriculture. Show less

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  Dealls – Jobs & Mentoring (YC W22)

  Jun 2024 - now

  Youth Mentor

  Part of dealls ambassador that to be a Super Mentor for candidate who wants to goals their career path. Mentoring is flexible, because the I will determine the available session schedule. I am share knowledge, experience and tips about career / academic / self development.

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  Arya Noble

  Aug 2024 - now

  - Create end-to-end a monthly or weekly content calendar that aligns with brand campaigns, product launches, seasonal trends, and key beauty industry moments.- Research best practices for brand promotion and update digital marketing briefs for content and design, ensuring they align with brand standards.- Review and provide feedback on digital content plans to ensure high-quality content that aligns with the brand image, meets brand needs, and complies with company standards.- Monitor the implementation of existing plans, analyze the results of each activity, and derive insights or evaluations for further- Directly contribute to increasing followers, reach, and engagement, as demonstrated by recent successes: gaining +1000 followers in one month and achieving a 2 million reach per account with an Engagement Rate (ER) of 5.80%. (benchmark: 5%)- Collaborate with the KOL, community, and marketing team to integrate social media efforts into larger brand initiatives, product launches, and promotional campaigns.- Use Iconosquare, Sprout Social, and Later to monitor key metrics such as followers, engagement rate, reach, impressions, and post-performance.- Regularly review reports to evaluate content performance and track engagement trends, using insights to optimize future content and strategies. Show less

  • Content Manager

    Dec 2024 - now

  • Sr. Social Media Specialist

    Aug 2024 - Jan 2025