Carina Huppertz

Experience

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  Mhoch4 GmbH & Co. KG

  Feb 2015 - Jul 2015

  Account Management & Production Internship

  Account Manager - Worked in a team with five, responsible for four different clients and project-based activities • Create briefs and supervised drawing and lithography process for various print campaigns. • Developed and maintained image databases to streamline the process of accessing marketing materials for clients and staff. • Assisted senior management in research and development of new service offers, price lists as well as the creation of presentations to pitch and acquire new clients. • Conducted and analyzed relevant market research to identify potential marketing channels for various tour operators in the cruise industry. Production Assistant - Clients and teams project-based, production of television articles, commercials and viral productions • Created editorial texts, fact sheets and shot lists for different productions. • Assisted producer throughout all stages of production to including management of location scouting Show less

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  Beautiful Destinations

  May 2017 - Jul 2018

  Worked across Account Managment, Production and Media Operations• Managed multiple international client accounts from Marriot Rewards, SPG - The Luxury Collection Peru and Thailand, Visit California to Travel Alberta - operational support, implementation of new strategies to grow social media audience and refine creative video strategy content • Lead creative content production efforts, throughout pre-, production (on location) and post-production while continuously evaluating time, cost, legal requirements, quality/ creative brief and timely delivery • Managed clients social media channel, developed and executed social media strategy based on brand playbook and local requiremets to increase brand awareness• Managed creator/ influencer relationships throughout different initatives, including the organisation and execution of different events and international trips• Coordinated media operations to funnel approved business opportunities - conception, strategy, execution and implementation • Collaborated with cross-functional teams to develop new strategies to integrate ML analytics/ prediction technology into our service offerings • Monitored and reported campaign performance, analised overall account KPI`s and optimized based on digital content strategy, generating up to 5 million views• Implemented and optimised internal/ external operational processes across the organisation to increase Show less • Conducted market research to identify new market trends and benchmark competitors - identify new business opportunity's and strategies to provide analysis supporting senior management in decision-making• Managed client relationships through effective communication, continuous coordination and problem-solving• Managed international client sponsored Influencer events (conception, itinerary and logistics planning/booking, influencer management, budgeting, expenses tracking, schedule management, asset management)• Developed an online customer acquisition marketing campaign, optimising SEO/SEM, Facebook Ads and Google Analytics Show less

  • Media Coordinator

    Sept 2017 - Jul 2018

  • Account Management & Production Intern

    May 2017 - Aug 2017
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  Clients: US Airline & Healthcare Industry

  Sept 2018 - Jan 2019

  Media Consultant

  US Airline - influencer marketing campaign- Managed pre-production, stakeholder/ client management- Producer on the ground in SydneyHealthcare - Website Development- Designed and implemented a digital strategy- Identification of new customer touchpoints, website development, UX, SEO

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  Accenture Song

  Mar 2019 - Oct 2021

  Experience Platform Consultant
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  BIKE24

  Oct 2021 - Apr 2023

  Product Manager / Owner - Acquire & Engage
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  Quantum GmbH

  Jul 2023 - Nov 2024

  Product Owner
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  Enytime.green

  Mar 2024 - now

  Product Owner / Manager