Alexandru Goncearuc

Experience

• 

  City Quest

  Aug 2011 - Oct 2012

  Organiser

  - organizing intellectual games

• 

  JTI (Japan Tobacco International)

  Jul 2012 - now

  • Finding the innovation ideas, testing, selecting, and then leading and managing the development of the innovation features, ensuring timely delivery, quality, and budget compliance while working cross functionally with GSC, R&D, RMC Brands, SI, Regions, SRA, IP, Legal and strategic partners• Embedding consumer-centricity in all innovation area and driving the innovation process from start to finish, including understanding consumer needs and wants, aligning with company strategies, and leading ideation sessions where co-creation with consumers is involved• Acting as SPOC for Strategic Insights to further strengthen the integration of consumer insights in the development of innovation features Show less • SI SPOC for Camel and Specialist Flagship Brands Brand Groups, supporting on all research needs• Management of Conventional Product research Global Agenda, leading 10+ projects per year• Collaboration with multiple stakeholders: R&D, Brand Groups, Global Innovation & Initiatives, Legal, Markets, Regions• Qualitative, Quantitative & Category research• Strategic Insights SPOC in LSS committee; development of testing methodologies for Heated Tobacco Products claims substantiations• Promoting agile tools in the team, defining applicable tools; coordinating team’s budget Show less • Management of Product & Pricing Research projects globally. Improvement of pricing workshops, focusing on actionable commercial insights and medium-/long-term opportunities• Development of Product Research Framework and of an annual Conventional Product Research Agenda; leading ~25-30 projects per year• Development and setup of complex product research projects with a global and high impact• Roll-out and global adoption of Pricing Research CBC with repertoire methodology• Strategic Insights SPOC in LSS committee; roll-out of the LBS substantiation tests Show less

  • Innovation Manager

    Jul 2023 - now

  • Consumer Intelligence Manager

    Jun 2021 - Jun 2023

  • Research Manager

    Nov 2019 - May 2021

  • Product Research Manager

    Aug 2017 - Nov 2019

  • Brand and NPD Manager

    Aug 2016 - Aug 2017

  • Brand and NPD Associate

    Aug 2015 - Aug 2016

  • Brand Strategy and Activation Associate

    Jun 2015 - Aug 2015

  • Strategic Insights Associate

    Jul 2012 - Jun 2015