Ambrose Fernandes

Experience

• 

  ThoughtFocus

  Aug 2010 - Dec 2012

  Process Developer

  - Working on Property Flood Mapping and Google Maps (Bing Maps and Google Earth)- Property Research through various USA county websites and Property Tax Maps- Calling up US County Tax Assessor office for more information on Properties maps and locations- Coach new employees on the day to day process and assigned tasks accordingly- Generated property flood maps for US property customers and Bank insurance

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  Theorem

  Feb 2013 - Apr 2015

  Campaign Manager - Ad Operations

  - Expertise in digital advertising with different forms of advertising mechanisms (Advertiser, Publisher, DSPs, and Ad Network)- Campaign setup and creative trafficking. Video Ad trafficking such as Instream Video ads and In-banner ads.- Troubleshoot technical issues with creative and with the Third-party tags- As a Campaign Optimization specialist, optimized under-delivering the campaign, double-checking the campaign setups, targeting setup and ensure creative served correctly on the right content- Increasing priorities, weight, adjust frequency capping, recommend different audience targeting to boost campaign performance- Update daily budget and shift impressions or budget to the other best performing format- Deliver daily reports / Weekly reports and campaign pacing reports of all running campaign Show less

• 

  Yahoo

  Apr 2015 - Jan 2016

  Display Advertising Specialist - Ad Operations

  Laising with the SG sales team daily and managing Campaign bookings and setup for APAC region-Direct booking setup on Yahoo APT, Ad Manager through Salesforce CRM.-Campaign and placement booking in Yahoo APT for Premium Buys and Yahoo Ad Manager for Non-premium advertisers.-Creative Validation and trafficking creatives such Standard banners ,RichMedia and custom HTML5 banners. Implement third party ad tags from various certified vendors.- Help Build static creative with Yahoo's internal designed tool such as Auto event. -Produce customized campaign reports from AIY,YAM+ and UAD. Generate Weekly / monthly campaign delivery reports.- Deliver timely screenshots from the live page environment - Setup and Monitor daily Roadblock campaigns with effective optimizations Show less

• 

  Annalect

  Jan 2016 - Feb 2017

  Senior Digital Advertising Specialist – Programmatic
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  Hearts & Science

  Feb 2017 - Sept 2021

  • Senior Digital Experience Specialist – Biddable | SEO | UX/UI | Blockchain & Analytics

    Dec 2019 - Sept 2021

  • Executive - Measurement | Technology & Operations

    Feb 2017 - Dec 2019
• 

  مجموعة سيرا

  Sept 2021 - now

  Asst Manager - Digital Data Implementation | CDP | Analytics | CRM
• 

  Almosafer

  Jan 2024 - now

  Manager - Digital Implementation & Integrations | CDP | Analytics | CRM