
Jenna Udell, MBA
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About me
Manager, Audience Development at Big Machine Label Group
Education

Florida State University
2016 - 2020Bachelor of Science - BS Hospitality Administration/ManagementActivities and Societies: Florida Restaurant and Lodging Association, Dance Marathon, Sigma Delta Tau, Florida State University Advertising Club

Florida State University
2020 - 2021Master of Business Administration - MBA MarketingMaster's of Business Administration with a specialization in Marketing.Program ranked #28 among all public universities, Marketing specialty ranked #8
Experience

Auberge du Soleil
Jul 2017 - Aug 2017Intern• Interned at a Forbes 5-Star hotel in the heart of Napa Valley, California• Shadowed management in areas of Food and Beverage, Private Dining, Events, Operations, Human Resources, Sales, Spa, and Rooms/Housekeeping

Bajas BeachClub
Nov 2017 - Dec 2019Sales Associate• Responsible for the initial greeting of VIP guests followed by product delivery• Ensured quality customer service by monitoring guests at all times and fulfilling requests in a timely fashion• Handled cash and credit payments from the up-selling of additional products• Built a large clientele over time from guests who appreciated my skills and attentiveness• Trained new employees upon hiring

Privé Lounge
Mar 2018 - Dec 2019Sales Associate• Responsible for the initial greeting of VIP guests followed by product delivery• Ensured quality customer service by monitoring guests at all times and fulfilling requests in a timely fashion• Handled cash and credit payments from the up-selling of additional products• Built a large clientele over time from guests who appreciated my skills and attentiveness• Trained new employees upon hiring

Next Door Entertainment Inc.
Dec 2018 - Dec 2019Director of Marketing and Promotions• Oversaw operations for the marketing departments of the company's two venues• Coordinated sales, social media strategy, and general marketing efforts to boost brand awareness• Facilitated external promotion for live entertainment events, featuring artists such as DJ Pauly D, Chief Keef, Loud Luxury, Borgore, and Slander• Responsible for the management of revenue derived from promotional activities• Managed 60-80 promoters whose primary responsibility consisted of advertisement for the company Show less

The French Laundry
May 2019 - Aug 2019Intern• Interned at the world-famous restaurant, holding 3 Michelin stars since 2006• Performed as a Kitchen Server, delivering exceptional service for all guests of the restaurant• Performed as a Coffee Server where I gained immense knowledge on global coffees and teas

Wolf Hospitality Group
Dec 2019 - May 2022• Responsible for overseeing VIP operations for the company's two venues• Manage day-to-day operations, ensuring quality, standards, and customer expectations are met• Serve as point-of-contact for bookings and inquiries to thousands of clients in the Leon County area, as well as 200+ internal team members• Consistently identify trends and develop specific goals accordingly to accomplish company goals• Utilize interpersonal and communication skills to lead employees in effective business decision making Show less
VIP Manager
Feb 2021 - May 2022Sales Associate
Dec 2019 - May 2022

Platform Media Group
Jun 2020 - Aug 2020Public Relations Intern, Entertainment• Worked on various projects for clients in the entertainment industry, specifically in film and television• Responsible for the development of written materials including, but not limited to, media alerts, pitches, and press releases• Compiled, maintained, and consistently updated media contact lists• Drafted social media content for client-use on platforms such as Facebook, Instagram, and Twitter• Created graphics, such as social posts and stories, along with appropriate copy• Worked in community and event management• Conducted research relevant to clients and community Show less

Ramah Darom
Jun 2020 - Aug 2020Social Media Marketing Intern• Responsible for posting daily on all social media platforms including, but not limited to, Facebook, Instagram, and Twitter• Ensured all content was posted in a timely manner based on content calendar schedule• Created post-ready graphics and interactive stories• Spearheaded various marketing campaigns and monitored analytics to gauge success of those executed• Reviewed all organization social profiles and responded to inquiries and comments daily• Conducted research on the latest trends, best practices, and available apps and platforms to increase efficiency Show less

Big Machine Label Group
May 2022 - now• Serve as Executive Assistant to label COO• Label point of contact for sales and streaming data• Compile and analyze artist/streaming data using platforms such as Luminate/Music Connect, Chartmetric, and UM-X Suite (Universal Music Business Intelligence, UMLabels, UMArtists, etc)• Circulate weekly consumption reports + chart placement data to the full staff and artist management teams• Analyze and provide weekly Mediabase chart data to CEO Scott Borchetta• Monitor projects for RIAA certification and handle the certification submission process• Oversee Big Machine Label Group Amazon store• Handle financial duties such as expense reporting, invoicing, purchase orders, and new vendor set up• Provide extensive support to our international teams as the sole US-based member• Oversee the label's international production schedule• Create and distribute a weekly mailer to international markets and external PR contacts• Handle submission of MPE request forms for all releases, including their assets, to the Digital Promotions team at UMG International• Update international artist asset folders for each release, ensuring all materials are current and accessible to our global contacts• Complete weekly digital and physical grids for all releases, sent to Universal Music UK• Host international press, with past interviews featuring Dolly Parton, Thomas Rhett, Lady A, Brett Young, Riley Green, and more• Established official collab project between marketing interns and international team, increasing idea generation and support for global marketing initiatives• Revise artist one sheets with weekly updates on international activities and project developments• Submit and track all international invoices, including handling new vendor set up• Organize and upload DSP liners to international asset folders• Responsible for handling the marketing intern experience from start to finish• Personally screen all applicants, hold interviews, and make selections each semester Show less
Manager, Audience Development
Apr 2025 - nowMarketing Assistant
May 2022 - now
Licenses & Certifications
- View certificate

Social Media Marketing Certified
HubSpotDec 2020 - View certificate

An Insider's Guide to Today's Music Biz: Marketing and Promotion
LinkedInFeb 2022 - View certificate

The Data Science of Media and Entertainment
LinkedInFeb 2022 
ServSafe Food Handler
National Restaurant AssociationMay 2019
Google Analytics
GoogleFeb 2022- View certificate

Inbound Certified
HubSpotDec 2020 
Cvent Supplier Network
CventMar 2020
Honors & Awards
- Awarded to Jenna Udell, MBACum Laude Honors -
- Awarded to Jenna Udell, MBADean's List - Fall: 2016, 2017, 2018, 2019Spring: 2017, 2018, 2020
- Awarded to Jenna Udell, MBAPresident's List - Summer 2020
- Awarded to Jenna Udell, MBATop Performer in Company Sales - Recognized as one of the top performers in VIP table bookings amongst company staff
Volunteer Experience
Fundraiser/Dancer
Issued by Children's Miracle Network Hospitals on Feb 2015
Associated with Jenna Udell, MBAMorale Captain
Issued by Dance Marathon at Florida State University on Sept 2017
Associated with Jenna Udell, MBAFundraiser/Volunteer
Issued by Prevent Child Abuse America on Aug 2016
Associated with Jenna Udell, MBA
Languages
- enEnglish
- spSpanish
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