Praveen Singh

Experience

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  Gillette India Ltd

  Jan 1996 - Jan 1998

  BDE

  • • Worked on consumer and trade promotion schemes for Gillette Presto razors,Mach3 razor,Gillette shaving foams and gels, Wilkinson sword blades, Geep torches and batteries, Duracell torches batteries, Braun range of small electrical home appliances and contributed Rs 70lac worth of business month on month from zero.

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  IFB Industries Ltd

  Jan 2000 - Jan 2003

  Area Marketing and Promotion Executive

  • Facilitating brand visibility primarily through print, outdoor and events like participation in Tradeshows, Conferences, Seminars & Exhibitions and facilitating prospective leads generation • Handled and appointed around 16 dealers in Lucknow and 6 in upcountry UP cities for primary sale of our products like fully automatic front load washing machines, microwave ovens, dishwashers and dryers which led the generation of Rs 22lac/month business coming through sales of 100 washing machines and 6 microwaves• Handling team of CSRs and their undertaking their product training • Creating marketing intelligence to get insight about the competition Show less

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  Bennett Coleman and Co. Ltd. (Times Group)

  Jan 2003 - Feb 2008

  Asst Manager Marketing

  • Promoted as Area Head for achieving business targets for online and print business and contributed 30 % growth year on year basis. • Executed 40 job fairs , 25 campus fairs and 30 seminars in five years duration from conceptualization to implementation and generated close to 50lac revenue annually through sponsorships • Offering solution based online and digital products to prospective clients across industries which drove the online business from zero to Rs 36lac/anum • Job fairs, seminars and matrimonial events contributed in 120 % growth in traffic and database on job, matrimonial and real estate portals portals• Created online inventory like “Campus Direct” for online businesses which resulted in increase of educational business by 30%• Lisioning with state government to execute employment generation live events for masses• Product planning, pricing and brand building Show less

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  Zee Turner Ltd(WWIL)

  Mar 2008 - Oct 2009

  Regional Manager

  • Ideate ,build and sell content initiatives along with programming team on SITI music ,SITI movie and SITI news channels which facilitated in driving sales, retention, engagement. • Set up 4 channel studios in eastern UP markets for advertising and distribution• Partnered with 15 advertising agencies who generated almost 80% of our advertising revenue on our channels • Analysis of TAM,IRS and RAM data to regularly check the direct and indirect competition to plan suitable media strategy for our set of channels.• Partnered with big festivals like Lucknow Mahotsav and Varanasi Mahotsav’s to generate revenue for our channels and which inturn contributed in better reach among right set of TG• Handled team of 40 people into programming and 8 persons into marketing and business development at 4 locations.• Responsible for FCT and sponsorship sales across Eastern UP region and key account management • Helping the media agencies by offering them a relevant reach/frequency based plans on the TV channel.• Competition analysis, daily telecasting schedules and business projection reports(sales and collection) and also monitoring daily call reports of the team. Show less

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  Jaiprakash Associates Ltd(JP Greens)

  Oct 2009 - Feb 2013

  Manager

  • Launched 2500 acres sports city project having BIC circuit on Yamuna Expressway, several luxury projects in 450 acres luxury integrated township in Greater Noida and more than 40 residential projects from mid to upper middle range at 1200 acre integrated township in Noida • Annual marketing planning and budgeting and estabilishing measurement and analysis strategy for ROI maximisation • Analysis of leads generated through online campaign ,compilation and reporting.• Ascertaining pricing, features, segment and developing creative concepts for core and the sub brands. • Working on JP Greens brand positioning ,core values, benefits, pricing, and target demography • Planned and executed 125 domestic and international events and 50BTL campaigns resulting into generation of over 400 cr revenue for the organization. • Empanelling, defining their scope of work and retainership agreements of media , creative,PR and digital agencies. • Website updation, traffic management, demand generation, controlling lead management system and providing necessary inputs to sales• Formalizing channel marketing strategy for business partners across clusters • Developing marketing collaterals and sales kits for band visibility and sales process facilitation • Preparation of press releases, media kits and organizing press conferences.• Launching new products range across segments across projects from medium to high end luxury properties.• Integrated communication strategy and mass media campaigns on print,electronic,PR,digital and events • Preparing media plan and analyse its effectiveness and rationalize media spends. Show less

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  Gumberg India Pvt Ltd

  Feb 2013 - Sept 2015

  Head Of Marketing

  • Launched one of biggest luxury shopping centers in North India build by US based Gumberg India on 23 acres of land parcel with 15 anchor brands and 220 vanilla stores in Mohali, Punjab• Brand & Strategic Planning, Advertising and communication copy and format developments• Buzz creation through on ground activations for the all target segments like ”Colors of India”- food festival, fashion shows ,Valantine’s day, Super Mom contest, brand displays ,Kids fashion shows, Flee markets, Festival of Lights, War of Bands Contest, Music Festivals, CSR led activations, Army day celebrations and partnering with IPs like HOG rallies, Bollyland, IBW etc• Contributed in building 5 fold increase in consumers walk-ins through consistent targeted events and activations, mass media campaigns through online and offline channels which in-turn facilitated in 40% rise in trading density. • Building PR and Media strategy , drafting press releases for targeted media publications and building thought leadership• Created advertising concessionaire of the mall which could fetch aprox 1.0 cr business annually. • Oversee and direct major internal communications activities such as company newsletters and magazines named “Dossier”, intranet and other related activities.• Driving retail engagement programs with vanilla and anchor brands • Official website maintenance, updation, analytics and implementing digital marketing tools like SEM,SEO,PPC &social media planning and building editorial board on social media channels• Shopper’s insights and market intelligence • Worked on consumer connect initiatives like Free Shuttle Service, Van promotions for better connect and database generation in schools, colleges, residential societies and other high street market areas.• Vendor and agencies management and performance evaluation on key matrix. • Media buying and planning Show less

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  Ansal Properties & Infrastructure Ltd.

  Sept 2015 - Jun 2018

  Sr Manager-Marketing and Promotions

  • Generating aprox 6 cr business annually through temp. leasing, media inventory and on ground activations and handling P&L of 6 shopping centers in Delhi and NCR,UP, Punjab and Rajasthan regions • Brand strategy , brand salience , planning, pricing, portfolio,target markets and consumer and research• Media buying and planning across media vehicles , budgeting and tracking• Go-to market strategy for brand building, visibility, consumer engagement, retention and revenue maximization. • Competition analysis and generating business insights for business planning • Comprehensive strategy on events and activations for client engagement and event IPs like Horn OK food truck fest, Comicon, Maggi Launch, Hashtag Fest. Old Delhi food fest resulted in five fold increase in the footfall and revenue generation of Rs 35 lac. • Outsourcing media assets and generating close to 2.5 cr revenue annually. • Driving temporary leasing business generating 3 crore revenue annually • Market intelligence, benchmarking and demography assessment.• Digital media planning including website maintenance and updation, SEO,SEM ,display and paid and organic, social media strategy and influencer marketing for the brand and the product.• Developing retail engagement programs for anchor and vanilla brands. • Monitoring budgets and P&L statement of all the properties.• Managing and on boarding media agencies for creative and media, PR and digital duties.• Handling a team of 5 marketing managers at different locations Show less

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  Green Gas Limited, Lucknow(Joint venture of GAIL and Indian Oil)

  Jun 2018 - now

  Assitant General Manager

  • Strategically identifying new growth opportunities for the organization, managing alliances and administered insights to the marketing teams about the same• Spearheading gas sourcing & pricing and coordinating with government departments • Tracking and analyzing media performance metrics and identifying media trends and areas for improvement to make data-driven recommendations and decisions to increase audiences • Rendering recommendations and executing strategies for paid media networks to meet ROI goals• Working with relevant teams to monitor, analyze, and report on media campaign results and providing recommendations on how to optimize campaign performance• Creating and executing relevant customer-centric Trade Marketing and customer engagement strategies, driving commercial revenue growth• Performing primary & secondary market research regarding competitor price mapping and products in demand• Actively engaging in market research, business planning, market intelligence, competition tracking & analysis to understand business needs, identify partners, structure agreements and negotiate commercials• Facilitating budgeting & forecasting, CNG & PNG(commercial ,industrial and domestic) business, CSR and MIS reporting • Planning & executing effective techniques to bring efficiency in operations to improve quality standards & achieve maximum cost savings Show less