Pavan Venkatesh S V

Experience

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  Dr. Reddy's Laboratories

  Apr 2015 - May 2022

  Commercial Evaluation: Conducting commercial diligence on product & product plus concepts/ ideas across the therapy areas for global markets through various detailed analyses, Market size, Competition, Unmet needs, 3P analysis i.e. Patient, Physicians, and Payers level insights, SWOT, Market fit, Target Product Profile validation through robust Primary market researches and ForecastsPortfolio Strategy: Providing strategic inputs, recommendations & rationale on the focus areas for the team/BU based on fit assessment, competition, business potential, industry trends, KOL insights, internal and external capabilities, etc. Focus areas include the potential Therapy Areas, Indications, Markets, Drug Molecules, Product plus solutions, etc.,Product Strategies: Developing product strategies that drive the product's Target segments, Patient & Physician phenotyping, TPP, Quantity (within packages), Reference listed drugs, Analogs mapping, Positioning, Messaging, and many more... Contributed to designing strategies for late-stage assets [Zembrace, Sernivo, Tosymra, Impoyz, and Elyxyb] which are now successfully launched in the US. [In-person interviews with Chinese KOLs (in 7 big cities of China) for developing strategy for China as a potential market]New Product Development/ Ideation: Leading the team in ideating new ideas and concepts both at Product level - 505 (b) (2) differentiated products and Product plus level - Digital Therapeutics, mHealth Apps, and Digital solutions addressing unmet needs in the therapy areas such as Neurology, Dermatology, GI, Respiratory, etc., catering to matured and emerging markets. Show less Product Ideation: Developing the product ideas or concepts with 505 (b) (2) ideology which has enough differentiation and addresses the major unmet needs in the US market in the area of Neurology and Dermatology.Highlights: Identified spaces of unmet need and proposed 6 product concepts namely EXN-47, EXN-48, EXN-49, Gait, Constipation and Gastroparesis which were inducted into the portfolio. The 3 out of 6 proposals became the foundation for a future portfolio of Proprietary Products (BU) with an estimated potential of greater than US$ 150M in the US alone.Developing product concept packages for the ideas generated and presenting it in various evaluation forums such as New Product Review/ APEX meetings in front of the Senior Leadership team with PMR data and rationale to build the early-stage R&D portfolioPrimary Market Researches: Conducting various PMRs involving Patients, Physicians, Payers/managed care experts, Caregivers, etc., for various product concepts across therapy areas for global markets Show less Created and analyzed the database of 505 (b) (2) approved products in the US market and assisted in enlisting the various ways to create the Product Differentiation in the US market. Conducted analog analysis and presented the case studies of different typesConducted Competition Analysis for all the products present in the PPG portfolio for US and EU markets by comparing various products in the pipeline with the help of various databases for clinical benefits, risks, stage of development, competition, claims, PoS, etc., and coming up with indication wise reports.Conducted PMRs involving Managed Care Experts/Payers in understanding their views, opinions, decision making, reimbursement criteria, tier-systems, cost containment measures, etc., for portfolio products w.r.t US market.Involved in patients' listening and Social Media Analysis by using various methodologies such as PatientsLikeMe, WebMD, drugs.com, etc., and contributed to unmet needs, pain points & challenges from patients' perspective Show less

  • Lead of Innovation | Portfolio Strategy, Global Marketing and R&D Partnerships

    Dec 2019 - May 2022

  • Lead | Strategic Alliances, External R&D

    Jul 2019 - Dec 2019

  • Assistant Manager | Portfolio Strategy, Global Marketing and R&D Partnerships

    Jul 2017 - Dec 2019

  • Technical Trainee | Portfolio Strategy, Global Marketing and R&D Partnerships

    May 2016 - Jul 2017

  • Project Trainee

    Apr 2015 - May 2016
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  Novo Nordisk

  Mar 2022 - now

  • Senior Global Customer Insights Manager

    Jan 2024 - now

  • Global Customer Insights Manager

    Mar 2022 - Jan 2024