Mengfei XIE

Experience

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  NOWNESS

  Apr 2020 - Jul 2020

  Social Media Editor

  • Interactive campaign: Designed interactive advertising video for multi-media platforms (e.g., WeChat, Weibo, and Tik Tok). Assisted in the project for the BURBERRY POCKET bag.• Media scriptwriting: Collected and organized arts and lifestyle trends. Generated weekly newsletter #WEEKEN PICKS# published on the WeChat account. Edited 18 posts for WeChat public account, with one post, achieving 20,000 views in 3 days.

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  OIL CLUB

  Nov 2020 - Apr 2021

  Social Media Executive & Event Executive & In-house DJ

  • In-house DJ - Soundcloud (hyper1dae) : https://soundcloud.com/phoebe-220321224• Scriptwriting: Written media scripts for OIL WeChat account by sharing music knowledge and live music scenes.• Event Curation: Assisted in event publicity, artist reception, decoration, on-site coordination. The 2021 New Year’s Eve party reached more than 1000 participants (Average level: 300-400 participants).• Project management: Managed ‘Xīn Miàn Kǒng’(New Faces) Project through publicity and process management. Show less

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  EFC Fashion Media

  May 2021 - Jun 2021

  Brand Publicity Assistant

  • Allocated the stock of samples and seeding products to 5 fashion brands’ showrooms.• Monitored accurate inventory level and stock movement to track and forecast demand and shipment.• Regularly reported on stock levels, seeding data, and media feedback to provide insights and recommendations to improve stock management processes.

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  Colorfull Tech (BlueFocus Communication Group)

  Jul 2021 - Oct 2021

  Key Account Executive Intern (Premium Goods - L'ORÉAL LUXE Division)

  • Created trend-driven media briefs for L'ORÉAL LUXE, optimizing omnichannel reach to drive online traffic toward in-store experiences on key Chinese platforms, enhancing client satisfaction.• Secured Shu Uemura campaign with the #3 lipsticks finish your full makeup# concept, linking online engagement to in-store activation to enhance brand touchpoints.• Ensured influencer content met brand standards and optimized across digital channels, enhancing audience engagement.• Conducted competitive analysis in the high-growth travel retail sector, applying strategic insights. Show less

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  万博宣伟

  Jun 2022 - Oct 2022

  Account Executive (Consumer Goods - ANTA Sports)

  • Collaborated with cross-rgional teams, arranging weekly check-in meetings and follow-ups, ensuring seamless event execution.• Optimized T-mall social posts, boosting e-commerce visibility by 14% in two weeks and enhancing online-to-store conversion.• Directed the Olympic athlete Zhang Yufei's brand event shoot, collaborating with talent crew and filming agency, resulting in a cohesive brand experience across digital channel, specifically generated 26K views on Weibo.• Crafted award submissions, showcasing project achievements and strategic insights on event dissemination.• Coordinated logistics across five cities, ensuring high-quality event execution with a 95% client satisfaction rating. Show less

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  Bottega Veneta

  Aug 2023 - Aug 2024

  Integrated Media Planning Intern

  • Contributed to omnichannel strategy through integrated media planning and performance analysis (OOH, print, social).• Led cross-functional coordination across 6 markets among media planning, project management, and global stakeholders. • Managed a 14-member media agency team and implemented SOPs for international coordination ensuring seamless execution.• Analyzed post-campaign data using Excel, GA4 and Looker Studio to drive decision making, enhancing media investment efficiency.• Supported budget management of monthly media spend, maintaining detailed reconciliation reports with 100% accuracy.Key Achievements as Social Listening Project Leader: 1. Established a comprehensive framework for social listening reporting from the ground up to support efficient decision-making. 2. Created 17 social listening reports for stakeholders, filled the gap of post-campaign insights covering global to regional level. Show less

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  Prada Group

  Nov 2024 - now

  Media Specialist

  • Led comprehensive media performance reporting on a weekly, monthly, and campaign basis, providing actionable insights to drive strategic decisions.• Managed budget planning and forecasting, ensuring efficient allocation of media spend to optimize ROI.• Directed media agency relationships by providing clear briefs, setting expectations, and ensuring timely, high-quality deliverables.• Collaborated cross-functionally with PR, E-commerce, and Finance teams to streamline processes and enhance execution efficiency. Show less