Esteban Tanner

Experience

• 

  Puig Argentina S.A.

  Oct 2012 - Oct 2015

  Product Marketing Manager

  • Responsible for Antonio Banderas brand in Argentina• Marketing program: media plan, press plan, trade marketing, packaging, and promotion plan• Product launch, presentation, press, and media campaigns. Increase in sales by 250% after his promotional tour in Argentina

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  COTO CICSA

  Dec 2017 - Dec 2019

  Major Retail Chain Non-Food Buyer Lead

  I was responsible for buying and negotiating sports, camping, furniture, stationery, and book products for 125 stores in Argentina, to domestic and international suppliers. I like to think that my role was as a data user, as I counted with all the most accurate and updated data to buy as efficiently and timely as possible. My biggest achievement was to use this data to buy on a store-2-store basis more than 1000 sku's according to the stock and sales projection of each store for back-to-school stationary items. Such precision in effectively estimating the correct number of items to purchase for each store helped reduce inventory levels significantly and reduced store-2-store transfer costs, saving over $1.5 million.I was also responsible for determining the price and profit margins of over 1000 SKUs and attended 5 international non-food supplier fairs in China, Germany, and USA. Show less

• 

  BairesDev

  Jan 2020 - Dec 2021

  Digital Marketing Operations Manager

  Redesigning the marketing metrics to target better B2B clients. We also reordered the sales funnel and processes to this end, with online (90%) and offline tactics (10%).• Analyzing and reporting lead generation metrics• Google Analytics, keyword optimization, CTR, backlink generation, landing pages, conversion rates • SEM and SEO metrics

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  Moneris

  May 2023 - Nov 2024

  Marketing Data Analyst

  Identify and cluster clients according to profitability and business contribution to better target our prospects, rethink our budget criteria and retention efforts. Strategize clients according to segmentation, understand profitability variability, predict profitability ratios per segment, and generate new KPIs to determine optimal investment levels. Other analyses include the tenure of clients, regression and correlation analysis for profit variability, cost-structure analysis, true effective acquisition rates, and overall tracking of KPIs.Technologies: - Tableau, Power BI, Looker Studio - Google Big Query, Microsoft SQL - Jupyter Notebook (Python) - Google Analytics, Salesforce Show less

• 

  Mattamy Homes

  Nov 2024 - now

  Senior Marketing Data Analyst

  Technologies: - Power BI, Looker Studio - Microsoft SQL, Excel - Google Analytics, Microsoft Dynamics