Martin Sailer-Arnold

Experience

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  Elektronik Koller

  Sept 2004 - Feb 2008

  Development

  Education for information electronics

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  Conrad Electronic SE

  Apr 2008 - Jan 2010

  - Search Engine Marketing (Google AdWords, Yahoo Advertising Solutions, MicrosoftAdvertising) for Measurement Technology & Power Supplies assortment of Conrad- Planning, creation, optimization, reporting and onsite tracking of online campaigns- Monthly allocation of media budgets in the team- Use of web analytics tools (Webtrends & Google Analytics) to optimize campaigns and advertising materials- Ensuring timing, implementation and quality performance- Prepare regular sales and performance predictions- Definition range for newsletter campaigns, special events and seasonal related campaigns collaboration with our email-marketing- & purchase-team- Collaborate with our Engineers- and Project team on new features development- Development and implementation of automated, performance-based measures in the onlineMarketing Weniger anzeigen - Product Selection (modular and placement in all print advertising)- Implementation of the DB plan for all print advertising- Work closely with graphic designers, ZGM's and Store Managers- Continuous updating of our internet product range and maintenance of the online shop structure- Definition range for newsletter campaigns- Coordination of all tasks involved in the creation of advertising media / Internet result (data collection, such as product image, advertising text, pattern)- Permanent market and competitor monitoring- Development of design proposals and preparing presentations for all relevant advertising- Decision-making and design of premium sites and info boxes in consultation with the area- Choice and design of premium sites & info boxes in consultation with the area Marketing Services- Cross-care accessories Weniger anzeigen

  • Search Engine Marketing Manager

    Aug 2009 - Jan 2010

  • Media Manager Measurement Technology & Power Supplies

    Apr 2008 - Jul 2009
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  Drow GmbH

  Jan 2011 - Jan 2012

  Account Manager – Head of SEM

  - Establishment and management of Internet marketing at DROW with personal circuit for 2 employees- Search Engine Marketing (Google AdWords, Yahoo Advertising Solutions, Microsoft Advertising) for key clients in different verticals like Retail, Travel, Property and Education (see appended)- Planning, creation, optimization, reporting and onsite tracking of advertisers online campaigns- Implementation of competitive analysis, target group management and keyword recherche with the clients- Implementation of data-mining and definition of KPI’s in collaboration with clients- Provide strategic advice and work in a consultative role with key clients on their online advertising strategies- Maintain a full service of creative thought in search engine marketing, online advertising, social media marketing and social media optimization- Monthly and quarterly account reviews with clients ensuring they get the most from DROW CMS for SEO optimization- Collaborate with Specialists, Engineers and Product team members on new features developmentProvide customer service and sales support to Google's advertisers & publishers in the D-A-CH market and global- Implement creative ways to improve Google client relationships and increase revenue by up-selling and promoting of Google products like AdWords, AdSense and Analytics- Manage customer inquiries by phone, e-mail, live-chat and consultation - To oversee the on-boarding process of new clients on DROW CMS- To co-ordinate and conduct training for new and existing DROW users to DROW CMS in Typo3- To manage the incoming support requests from DROW clients Weniger anzeigen

• 

  Rakuten Deutschland GmbH

  Apr 2012 - Jan 2013

  Online Marketing Manager

  - Planning and control of different traffic channels for acquiring new customers- Search Engine Marketing (Google AdWords, Yahoo Advertising Solutions, Microsoft Advertising) for the general assortment of Rakuten- Current content and structure optimization of product data feeds for recording with price search engines and in the Google Merchant Center- Coordination of all new customers channels (SEM, PLA, price comparison, retargeting, display, affiliate, etc.)- Design, planning and execution of marketing tests, especially in Google Shopping, PLA and SEM- Actively relationship building digital agencies, marketing providers and Google contacts at all levels- Strategy management and knowledge transfer of SEM to our SEM Junior-Manager (students)- Monthly allocation of media budgets, taking into account the achieved performance levels- Use of web analytics tools (SiteCatalyst & Google Analytics) to optimization campaigns and advertising materials- Ensuring timing, implementation and quality performance- Prepare regular sales and performance predictions- Definition range for newsletter campaigns, special events and seasonal related campaigns collaboration with our Email-marketing- & ECC-team- Implementation of competitive analysis, target group management and keyword recherche- Collaborate with our Engineers- and Project team on new features development- Development and implementation of automated, performance-based measures in the onlineMarketing (Bid Management-Tool “Adlens” & proprietary automation)- Regular tests of bid management tools from other service providers- Deployment and implementation of measures for campaign selections- Creation and development of reports and dashboards for management- Technical and organizational construction of its own affiliate network Weniger anzeigen

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  DELIFE GmbH

  Jun 2013 - Jan 2021

  - Management of Marketing and Category department- Data Protection Officer- Coordination and expansion of marketing channels (SEM, PLA, PDM, retargeting, display, affiliate, SEO and newsletter)- Controlling and optimizing our web stores and marketplaces- Monitoring and Coordination of Social Media Marketing and Social Media Optimization- Current content and structure optimization of product data feeds for external partners and marketplaces Design, planning and execution of marketing tests- Actively relationship building digital agencies, marketing providers and Google contacts at all levels- Monthly allocation of media budgets, taking into account the achieved performance levels- Continuous development of web analytics tools (Google Analytics) to optimize campaigns- Ensure timing, implementation and quality services- Prepare regular sales and earnings forecasts- Permanent communication with our agencies to carry out marketing campaigns- Close coordination with sales and purchasing to determine range and content measures- Implementation of the competition analysis, target group management and keyword research- Creation and development of reports and dashboards for management Weniger anzeigen - Management of Marketing, Category and IT department- FCS-Officer- Coordination and expansion of marketing channels (SEM, PLA, PDM, retargeting, display, affiliate, SEO and newsletter)- Controlling and optimizing our web stores and marketplaces- Monitoring and Coordination of Social Media Marketing and Social Media Optimization- Project Leader and coordinator of ERP systems- Current content and structure optimization of product data feeds for external partners and marketplaces Design, planning and execution of marketing tests- Actively relationship building digital agencies, marketing providers and Google contacts at all levels- Monthly allocation of media budgets, taking into account the achieved performance levels- Continuous development of web analytics tools (Google Analytics and Econda) to optimize campaigns- Ensure timing, implementation and quality services- Prepare regular sales and earnings forecasts- Permanent communication with our agencies to carry out marketing campaigns- Close coordination with sales and purchasing to determine range and content measures- Implementation of the competition analysis, target group management and keyword research- Creation and development of reports and dashboards for management Weniger anzeigen

  • Head of E-Commerce & Datenschutzbeauftragter

    Jan 2018 - Jan 2021

  • Head of E-Commerce & IT

    Jun 2013 - Apr 2018
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  4All-Group Inh. Martin Sailer-Arnold

  Apr 2021 - now

  Externer Datenschutzbauftragter & Consultant Marketing & E-Commerce

  Egal ob Online-Marketing, E-Commerce oder Datenschutz - Individuell auf Ihre Bedürfnisse abgestimmt, unterstützen wir Sie von der Idee bis zur Umsetzung und schaffen Projektlösungen, die optimal auf Ihr Unternehmen zugeschnitten sind.Von der Planung und Konzeptionierung, über die technische Umsetzung bis hin zur langfristigen Betreuung und Support, kommt bei uns alles aus einer Hand.