Bimasakti Wiharso

Experience

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  TVS Motor Company

  Jan 2006 - Jan 2012

  Business Planning Analyst

  Working directly under CEO office, a division who have responsibility to align all functional department goals and resource-planning with overall company strategy and main objectives.• Event coordinator for monthly and yearly company review such as performance review, project processes, and top objective achievement.• Identified new opportunities to add business value, developed TVS oil brand from consumer research up to product launching.• Monitored and analyzed market changes such as competitor promo, competitor prices, competitor new product launch, and macro economy condition.• Monitored and reported all the important projects, strategic, and operational performances to the CEO office.• Monitored all dealer sales performance in Indonesia, analyze and report the finding to the CEO office. Show less

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  PT Ori Polytec Composites

  Jan 2012 - Jan 2015

  Head of Marketing

  Responsible for all marketing activities and brand development of the company• Developed an annual marketing plan, strategy, and budget in conjunction with the sales department.• Responsible in client management and developed a customer maintenance system for the company as part of their retention strategy.• Overall responsibility for brand management, corporate identity, and the development of all the promotional materials such as website, video company profile, product catalogs, flyers, banner, etc.• Organized all the company’s major events such as trade shows and conferences.• Negotiated and liaised with third-party marketing agencies. Show less

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  ESQ Leadership Center

  Jan 2015 - Jan 2022

  Product Marketing Manager

  - Developed MPP (Masa Persiapan Pensiun) product end-to-end, oversaw and also managed all the marketing activities such as marketing strategy, budget plan, brand development, event management, product research, and marketing projects.- Manage Product KPIs, Key Metrics, Reporting, and feedback.- Collaborated with the sales team in searching for the new clients and company to company presentation.- Generated quality traffic (leads and number of new customer) of the product using online and offline methods.Digital Marketing :- Lead generation using online advertising campaigns through Google Ads and Facebook Ads.- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations.- Reviewing and optimizing the design and content of product online assets.- Generating monthly reports on the product digital marketing portfolio.- Working with a content marketing and designer team to create suitable content for each stage of the customer journey. Show less

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  RevoU

  Aug 2022 - now

  Digital Marketing Associate

  Handle Marketplace ads under Digital Marketing Specialist from RevoU with objective Increasing ROAS and conversion for a company that sells fashion clothes and equipment for babies.- Regularly analyze the digital ads performance.- Provide insight and recommendation for the decision making team.- Create Weekly and Monthly basis campaign reports in Google Data Studio.- Optimized the campaign to drive traffic, engagement, and sales.- Keyword research and competitor research(RevoU Faculty) Completed 8 practical intermediate assignments in performance marketing, Google Analytic, landing page creation, Google Ads, Facebook Ads, SEO, content marketing & social media organic with 97% score. Show less