
Lizaveta Bykava
Marketing Assistant

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About me
Revenue Operations Business Partner at Wrike | CEMS Master in International Management | Experience and strong interest in Tech, Automotive, and Real Estate
Education

Nova School of Business and Economics
2021 - 2021Master in International Management - CEMS Business Administration and Management, GeneralCEMS Host UniversityModules:- Applied Global Strategy- Applied Business Analytics- Applied Entrepreneurship- Negotiation Strategy- Leadership Insights and Paradoxes
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Prague University of Economics and Business (University of Economics, Prague)
2018 - 2021Bachelor in Business Administration, Corporate Finance and Management BBA-CF-M 1.18
CEMS - The Global Alliance in Management Education
2021 - 2023Master in International Management - CEMS International BusinessGraduated with honors.
Experience

Sarpino's USA
Jun 2018 - Aug 2018Marketing Assistant- Providing SMM strategy for engagement of customers, increased engagement of Instagram by 125%- Contacting and collaborating with food bloggers to promote our products- Strategic analysis, segmentation and targeting of the regions.

SAP
Jan 2021 - Jul 2021Finance Operations Associate-> Calculation of Indicative Pricing les through excel with use of Macros-> Negotiating with sales to provide the best oer for customer for the EMEA market-> Deal Support for Private Cloud-> Personal contribution into the team with a project - a "CookBook" for new interns

ŠKODA AUTO a.s.
Mar 2022 - Jun 2023Junior IT Project Manager- Part of the change management team in the leading SW transition/development project within the Volkswagen group. Support in communication between business and IT stakeholders, development of a knowledge transfer strategy for the group. Experienced in Agile and Waterfall methodologies.- Formulating a resource allocation strategy and reporting it with the use of graphs created in Power BI. Defined through this how to boost efficiency of the project by 20%.- Member of the talent pool team, so as to enhance collaboration of employees within Škoda Auto a.s. and foster team spirit. Show less

BMU Retail Group
Jun 2022 - Aug 2022Business Process Optimization Associate- Improved operational efficiencies, in particular human resource management. - Decreased labour cost by 17% by identifying scheduling discrepancies.- Working with process mining, DMAIC (Define, measure, analyze, improve, control), PDSA (Plan, Do, Study, Act) – methodologies used in Six Sigma to improve processes.- Strategic consulting on improvement of KPIs by gathering data, analysis of it, proposed an optimization and action plan for it. Gathered market analysis and did benchmarking. Collaborator for the team. Show less

Unibail-Rodamco-Westfield
Jul 2023 - Aug 2024IGP AnalystThe International Graduate Program (IGP) is one-year programme for recent graduates consists of 3 rotations throughout different countries and departments of the company and aimed to discover the diversity of Unibail-Rodamco-Westfield's business and approach to commercial real estate. 1st mission (Prague, CZ) - Leasing for Westfield Chodov, Centrum Černý Most and Metropole Zličín. Participated in comprehensive negotiations with prospective tenants, executed sourcing and in various projects related to leasing activities to active the ultimate shopping center experience for customers and B2B (tenants). 2nd mission (Prague, CZ) - Operations Management team, analyst for Centrum Černý Most and Westfield Chodov. Execution of quarterly financial reports, analysis of financial impact on different negotiations with tenants regarding their renewal, market entries and restructuring projects. As well as deeper analysis into the shopping center footfall trends and data strategies. 3rd mission (Paris, France) - Data team. The goal was to develop the retail media offer in the data team by creating the foundations and audience measurements that will enable URW to define a typical customer journey and optimize advertising campaigns broadcasted on the screen in the mall. As well as helping the team to design use cases to best value the price of a space according to the new audience measurement. Helping to build a model with AI to predict an ERV with a high degree of accuracy in order to automate some tasks that are today done by the business. Show less

Wrike
Sept 2024 - nowRevenue Operations Business PartnerAs a Revenue Operations Analyst at Wrike, I'm part of the Go-to-Market department with focus on tasks that enhance the efficiency and effectiveness of the company's revenue-generating operations. - Data Analysis and Reporting: Analyzing sales and marketing data to identify trends and areas for improvement. This involves generating reports and dashboards that provide insights to support decision-making. - Process Optimization: Working to streamline and improve sales, marketing, and customer success processes to drive revenue growth. - Sales Support: Supporting the sales team by providing insights into customer data, pipeline management, and forecasting. - CRM Management: Maintaining and optimizing the customer relationship management (CRM) system to ensure data accuracy and process efficiency. - Cross-Functional Collaboration: Collaborating with sales, marketing, finance, and other departments to align strategies and ensure a smooth flow of information. - Performance Metrics: Developing and tracking key performance indicators (KPIs) to measure the success of revenue operations initiatives.- Strategic Planning: Assisting in the development of strategic plans aimed at increasing revenue and enhancing overall business performance. Show less
Licenses & Certifications
- View certificate

Wrike Certified Professional
WrikeSept 2024 
Advanced MEDDPICC course
MEDDIC AcademySept 2024- View certificate

Visual Elements of User Interface Design
CourseraDec 2020 - View certificate

Problem Solving Techniques
LinkedInJun 2022 - View certificate

Foundations of User Experience (UX) Design
GoogleJun 2021
Honors & Awards
- Awarded to Lizaveta BykavaExtraordinary scholarship at Prague university of economics and business Prague university of economics and business Oct 2020 Scholarship issued for the committed work in different fields of the business administration faculty.
- Awarded to Lizaveta BykavaEconomic Olympiad Winner Belarusian State University Mar 2018 2nd place in the republic economic Olympiad. Presented our idea of a totally new marketing campaign for a Belarusian company.
- Awarded to Lizaveta BykavaTop speaker in an International Debate Tournament Gymnasia #21. Riga, Latvia Mar 2017
Volunteer Experience
English Tutor
Issued by Self Employed on Oct 2018
Associated with Lizaveta BykavaStudent Volunteer
Issued by ScioŠkoly on Feb 2022
Associated with Lizaveta BykavaVŠE Ambassador
Issued by Prague University of Economics and Business on Feb 2022
Associated with Lizaveta Bykava
Languages
- enEnglish
- ruRussian
- czCzech
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