
Jennifer Hull
Head of Art Department

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About me
Entrepreneur & Product Designer
Education
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SACAP (The South African College of Applied Psychology)
2023 - 2025Bachelor of Applied Social Science PSYCHOLOGY
EMERITUS Institute of Management
2018 - 2019Post Graduate Diploma Digital Business
Quantic School of Business and Technology
2019 - 2020Master of Business Administration - MBA Business Administration and Management, General
USB
2018 - 2018MBA Essentials
Open Window
2005 - 2007
EMERITUS Institute of Management
2018 - 2019Innovation of Products and Services: MIT’s Approach to Design Thinking
Experience

Hightide
Jan 2007 - Jan 2008Head of Art DepartmentResponsibilities included:- Management of day-to-day budgetary spending.- Desktop publishing- Graphic design, web design and illustration.- Ensuring all design work is completed to the highest standard.- Overseeing the design of all team members.- Ensuring that working processes are efficient and adhered to by the design team.- Ensuring that the design department is aware of trends and improvements in bother techniques and technology.- Quality control/assurance.- Training. Show less

3D Rags
Jan 2009 - Jan 2009Head of DesignResponsibilities included:- Concept creation.- Graphic design, UX research, UX design, web design and illustration.- Ensuring all design work is completed to the highest standard.- Overseeing the design of all team members.- Ensuring that working processes are efficient and adhered to by the design team.- Ensuring that the design department is aware of trends and improvements in bother techniques and technology.- Quality control/assurance.- Maintain communication and relationships between design and other departments as well as clients and partners.- Training. Show less

TrashCanKidz
Nov 2009 - Jul 2011Senior Digital ArtistDevelopment of online games.AnimationIllustrationDigital DesignWeb developmentInformation architectureUX research

Awkward Apple Multi-Media Studio
Jun 2011 - Sept 2012Technical Director | Co-FounderAwkward Apple is a division of the New Generation Group.Responsibilities include:Client service and new business developmentPlan long term development of the Company's objectivesProject managementEfficient control of finances, capital assets & management of teamMonthly & quarterly reporting in terms of sales & production to the group CEOProject management of:Mobile development & mobile marketingWeb Design, UX design and developmentOnline MarketingCreative servicesHolographic & Interactive Media Development Show less

Black Snow Agency
Sept 2012 - Dec 2013Senior Digital Account ManagerCertainly! Here's a concise role description for your position as a Senior Digital Account Manager at a digital agency:Senior Digital Account Manager[Your Start Date] - [Your End Date]Oversaw key client accounts at a leading digital agency, managing and nurturing long-term client relationships to ensure high satisfaction and retention rates.Collaborated closely with clients to understand their digital needs and objectives, effectively translating these into actionable strategies and campaigns.Led cross-functional teams to deliver comprehensive digital solutions, including web design, social media, SEO, and content marketing, ensuring alignment with client goals.Actively monitored project progress and performance, implementing adjustments to meet changing client needs and market trends.Played a pivotal role in driving revenue growth through upselling services and identifying new business opportunities.Provided expert advice and insights to clients, helping them navigate the digital landscape and achieve measurable results. Show less

VIGA Interactive
Dec 2013 - Mar 2021Senior UX Consultant and Co-FounderCollaborated with cross-functional teams including to identify research objectives and plan user research activities.Led and conducted qualitative and quantitative research and usability evaluations on a variety of omni-channel projects.Presented actionable research findings and compelling experience stories to executive leadership, business stakeholders and project teams.Led UX design teams to create, evaluate, and iterate rapid prototypes to support key design decisions early and often throughout the design process.Some of the clients I've worked with include Ebucks Travel, Unisa, Disney, Nedbank, Discovery, Investec and Datsun. Show less

Self-employed
Mar 2021 - Jun 2023Senior Product Design ConsultantDelivered expert product design consultancy across diverse industries, enhancing user experiences and meeting business objectives.Led design thinking workshops in higher education, promoting a user-centric approach to innovation among managers.Developed and refined digital experiences, leveraging design thinking, strategic solutions and technical expertise.Conducted user research and usability testing to inform data-driven decisions.Mentored junior designers and client teams in product design and design thinking principles.Demonstrated adaptability across various industry contexts, continuously incorporating the latest product design trends and technologies.Some of the clients I've worked with include: Android Auto (Google), SpotOn Consulting, Red & Yellow, Mancosa, Centurion Systems and LifeCheq. Show less

FANBLOCK
Jun 2023 - Jan 2024Product Design LeadEstablished the product design team at Fanblock, leading the development of the company's first MVP within 4 months from concept to launch.Implemented Design Ops to enhance team collaboration, streamline workflows, and maintain high-quality design standards.Collaborated with cross-functional teams, aligning design strategies with Web3 concepts, ensuring seamless integration of blockchain technologies with business objectives.Managed a growing team of designers, writers and front-end engineers, fostering a culture of creativity and professional development.Conducted user research and usability testing to ensure a user-centered approach in product decision-making.Played a key role in defining product roadmaps and prioritising impactful features.Developed and maintained a comprehensive design system to ensure brand consistency across all user interactions. Show less

RebelOne
Sept 2024 - nowFounder & CEORebelOne helps early-stage founders validate their ideas through focused design sprints, rapid prototyping, and customer discovery. We’re all about avoiding false starts, saving time and resources, and building businesses with real traction. No fluff, just results.
Licenses & Certifications
- View certificate

User Research – Methods and Best Practices
The Interaction Design FoundationMay 2023 - View certificate

Google Adwords: Essential Tips for Profitable Campaigns
UdemyMay 2014 - View certificate

Service Design: How to Design Integrated Service Experiences
The Interaction Design FoundationJun 2022 - View certificate

Certified C Coder: Lite Edition
UdemyNov 2014 - View certificate

Usability Expert Review
UdemyMar 2014 - View certificate

Task Analysis Bootcamp
UdemyFeb 2014
Honors & Awards
- Awarded to Jennifer HullDigital Innovation Awards - Shortlist BCX Aug 2020
- Awarded to Jennifer HullHonorable mention Awwwards Jan 2015
Languages
- enEnglish
- afAfrikaans
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