Kevin Chen

Experience

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  Universal Motor Co

  Apr 1993 - Jul 1998

  Warranty/Homologation executive

  1. Homologation process2. Warranty officer

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  Chrysler Taiwan

  Jul 1998 - Feb 2002

  Homologation/warranty/IT executive

  1. Homologation process2. Warranty officer3. IT administrator

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  Mercedes-Benz Taiwan, Ltd.

  Feb 2002 - Jun 2010

  1. Led training team to develop and implement sales training and qualification program based on demands of Daimler, MBTW, and dealers in the areas of(a) Product training and dynamic test drive(b) Sales softskill training(c) Junior sales program training(d) Sales managers training2. Developed MB standard sales processes, sales script and provide training.3. MB C-Sales project leader4. MB C-Management program leader5. MB C-Management internal assessor6. MB C-Management sales managers coach7. Mercedes-Benz certificated trainer (C-Trainer).8. Publication – collect successful stories from sales consultants to edit and publish “Touching-Appreciation - Emotional interaction between Mercedes-Benz car owners and salesperson” (Mercedes-Benz Sales Story Book ) Show less 1. Managed MB wholesale vehicle logistics processes from orders placement, production, shipment, PDI, local transportation till vehicle deliver to end customers.2. Coordinated vehicle ordering, production and shipment issues with MB manufacture in Germany.3. Monitored local PDI and transportation processes to ensure vehicles delivered to customers in time and with excellent quality.4. Worked with Infosys (India IT system supplier) on supporting SAP wholesale system development and go-live in MB Taiwan. Show less

  • Slaes training and qualification manager

    Oct 2005 - Jun 2010

  • Logistic/IT executive

    Feb 2002 - Oct 2005
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  Lei shing Hong Management Co. Ltd

  Jun 2010 - Jul 2016

  1. Managed and supported 10 dealerships in region west (Shanxi, Gansu, Ningxia, Qinghai, Xinjiang, Tibet) to achieve business target in areas of aftersales, VM, SI.2. Supervised dealers to comply with group directions and policies, provide feedback and suggestions for business improvement3. Implement business monitor and benching approaches in west region to visualize progress status, find and solve issues in time to remain smooth business status. 4. Managed Qinghai Star and Tibet Star as GM role, to meet set target within approved budget, achieved optimum profitability, customer satisfaction and market exploitation.5. Achieved No. 1 and No. 2 Mercedes-Benz market share in Qinghai and Tibet provinces respectively among west region market in 2015. 6. YOY total revenue：(a) 2016：QHS+39%, TBS+24%(b) 2015：QHS +28%, TBS +76%7. YOY sales (sales units)：(a) 2016：QHS +30%（827 vs 636），TBS +47% （230 vs 156）(b) 2015：QHS +70%（636 vs 374），TBS +84% （156 vs 85）8. YOY aftersales (revenue)：(a) 2016：QHS +38%（43 mio vs 31 mio），TBS +12% （8.5 mio vs 7.58 mio）(b) 2015：QHS +38%（31 mio vs 28 mio），TBS +62% （7.58 mio vs 4.66 mio）9. Coached sales managers of QHS and TBS acquired Elite Sales Manager Award of BMBS west region in 2015.10. Developed employee for growth of organizational structure requirement, successfully coach 3 departmental managers passed MBAC certification. Show less 1. Managed LSH Training Academy includes BJ & SH training centers and 22 trainers to provide MB business training to all LSH dealers.2. In total, 52 training courses in areas of sales, aftersales, technical, parts, warranty and related business support training (F&I, marketing, CRM) were developed and provided to dealerships. 3. Associated with MBCL training department to conduct 2 C-sales training modules and POCC training4. Established training hubs and built in-house training function for dealers to self-conduct foundation training internally in an efficient way.5. Implemented people development program MTP (Management Trainee Program) and LEAP (LSH Executive Advancement Program) to nurture management talent for continuous and fast dealer network expansion.6. Maintained collaboration with 6 vocational schools to educate quality students as new fresh supply channels for dealerships.7. Developed more than 500 dealer key positions staffs to achieve respective MB certification program (C-Sales, CSA, CMT/CST/CDT, CPPS, C-Management).8. Relocated origin Tianjin/Shanghai training centers, enhance with full training function in new Beijing/ Shanghai training center in 2013.9. Developed and rolled out LSH iLearning system (oracle) to offer on-line learning function and better managing training performance in Jul. 201410. Certified as MB Assessment Center assessor and completed more than 80 assessment for dealer management position (GM, SM, ASM, MM).11. Successfully cultivated over 150 internal assessors in LSH group and complete assessment for more than 200 potential candidates. Show less

  • General Manager, Region West Office/Qinghai Star/Tibet Star

    Jun 2014 - Jul 2016

  • Deputy General Manager, LSH Training Academy

    Jun 2010 - Jun 2014
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  Blue Focus Communication Group

  Aug 2016 - Jul 2017

  Automobile Senior Consultant

  1. Developed Blue Focus Intelligent CRM Total Solution system (include system, APP and wechat), to integrate big data technology into retail operation analysis, include processes design throughout whole customer life cycle for improvement of overall dealership performance.2. In charge dealerships on-site coaching program development and training modules design.3. In charge development of dealership business operation manual.4. Consultant of Renault and Infiniti in areas of sales, aftersales and CRM business Show less

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  Ernst & Young (China) Advisory Limited

  Aug 2017 - Jul 2018

  Automobile Business Consultant

  1. Project development(a) Design showroom traffic analysis tool for sales department to generate showroom performance results from daily traffic data, available for sales manager to identify existed issues and fix in time, as well as better managing sales progress and performance.(b) Develop optimization of used-car business, establish used-car assessment and buy-back processes from aftersales channel, enlarge used-car revenue also to increase new car repurchase volume, generate dual business benefits successfully. 2. Dealer On-site coaching(a) In charge Porsche Business Excellence (PBE) program, completed business diagnosis for 10 Porsche Centers and on-site coaching for 8 Porsche Centers.(b) Diagnosed, analyzed dealer business performance and formulate improvement action plan.(c) Coaching contents includes: target achievement management, marketing strategy setup, processes optimization, business data analysis and management tool rollout.(d) Established big data and customer persona models in business operation, identify growth area and roll-out customized management tools to achieve improvement target. Achieved 15%~20% business growth averagely after coaching.(e) Continuously followed up improvement status, optimize tools and processes for dynamic dealer environment. Show less

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  Porsche (China) Motors Ltd

  Jul 2018 - Dec 2018

  PBE & Dealer Consulting Regional Manager

  1. Manage dealer consulting programs and ensure quality for all dealers in assign region2. Continuous review and enhance program effectiveness for providing upmost value to dealers3. Develop and conduct coaching modules based on program objective and dealers demands4. Coordinate internal and external resources under consideration of network competency development

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  Freelancer

  Jan 2019 - Dec 2021

  Automobile 4S Senior Consultant

  1. Conducted retail business consultation and coaching to Porsche, MB, BMW, Lexus, VW dealers, support dealers to improve processes and business performance, including (a) Diagnosed dealer business status and provide solutions to achieve set targets (b) Establish data-based management model, provide tailor-made Excel analysis tool, able for managers to monitor goal achievement status and improvement areas via input of system data. (c) Provided approaches for managing from sales target setting to achievement to sales department, including areas of profit, stock, logistics, showroom, test drive and deal closing skills. (d) Roll out aftersales funnel model for ASM to monitor car throughput, revenue progress and manage to achieve targets effectively.(e) Enhance sales-oriented concept to aftersales staffs, improve skills of finding and obtaining business opportunities.(f) Enhance accident car business performance through analysis of insurance renew and accident cars retention status. Improvement measures including sales script and promotion packages are developed and provided. (g) Develop CRM staffs to equipped with capabilities to analyze customer data and build customer personas. Link with sales and aftersales focus areas to better strengthen relationship with customers. 2. Support Sinewshoye to developed and conduct body & paint business coaching program. Build B&P in modular structure, include accident car retention, workshop repair efficiency enhancement, quality improvement, and effective accident damage assessment.3. Cooperated with IT company (Data on Demand) to develop 4S dealership BI management products, for enlarge the business scope to automotive field. Show less

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  Porsche Center Harbin

  Dec 2021 - now

  General Manager

  1. Develop business strategy, performance target and business plan for the Porsche Centre based on PCN and Group’s annual budget plan.2. Establish internal management system and business processes, monitor and execute standardization of process, ensure operation fully under compliance requirement.3. Work with departmental managers to develop individual and teams’ performance and incentive scheme. Timely follow up and evaluate the achievement status, make sure each department is able to achieve the targets.4. Base on organization plan to build workforce team, and follow up overall competency development status of the staff.5. Establish and maintain continuous collaborative relationship among PC, third party partner and PCN.6. Manage PC to be an excellent working environment, ensure operation effectively and customer/employee satisfaction enhancement. Show less