Boney Varghese

Experience

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  SitesPower Training Center - Management & IT Training

  Jan 2001 - Dec 2001

  Corporate Trainer

  Empowering individuals and teams to achieve their IT career goals by delivering engaging training for leading IT certifications. Assessing needs, designing customized courses, and utilizing diverse instructional methods to cater to different learning styles and maximize knowledge retention. Building on my passion for IT and adult learning translates into improved certification pass rates, enhanced performance, and career advancement for learners.

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  Al Yousuf Electronics LLC

  Jan 2002 - May 2006

  Successfully managed the Pantech Mobile Phones division, achieving a 20% sales increase through strategic planning, marketing, and partnerships. Managed a team of 2, overseeing all aspects of product management, business development, and profitability. Proven track record in market penetration, brand building, and exceeding market share goals.• Commercial Leadership: Led all aspects of the Pantech Mobile Phones division, achieving a 20% growth in sales and exceeding profit targets.• Strategic Management: Developed and implemented strategic plans for market penetration, brand building, and market share growth across UAE, Saudi Arabia, Iran, and Egypt.• Marketing Expertise: Directed an AED 8 million strategic marketing program, executed product launches, and coordinated marketing campaigns with retailers.• Relationship Building: Established strong ties with local and international partners, contributing to successful business development.• Team Leadership: Managed a team of 2, ensuring alignment with strategic goals and fostering a high-performing work environment. Show less

  • Manager, Product Management - MEA

    Jan 2003 - May 2006

  • Sales Manager - GCC

    Jan 2002 - Dec 2002
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  Globalnet

  Jun 2006 - Nov 2007

  Manager, Product Management - GCC

  Transformed Motorola's Enhancement Range: Led division turnaround, driving $5 million annual sales growth and market leadership. Managed product launches, expanded distribution to 90% key counters, and developed innovative solutions like MotoGroove™ & DriveSafe™.• Growth Champion: Led division to a 35% revenue increase, achieving $5 million in annual sales.• Market Leadership: Positioned brand as #1 in individual counters with up to 60% sell-through in top counters.• Distribution Expansion: Increased presence in 90% of key UAE counters.• Product Innovation: Developed popular MotoGroove™ & DriveSafe™ packages, driving differentiation and local appeal.• Strategic Management: Implemented successful product launches, pricing strategies, and marketing campaigns.• Collaboration Leader: Partnered with key stakeholders (dealers, retailers, sales teams) to drive success. Show less

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  Microsoft

  Dec 2007 - Jan 2012

  Channel Marketing Manager - GCC

  Built and led a high-performing channel marketing function, boosting shelf share by 30% and campaign reach through strategic partner collaboration. Developed impactful merchandising programs and achieved 30% increase in RSP recommendations. Skilled in team leadership, campaign strategy, and maximizing partner ROI.• Channel Transformation: Established and optimized channel marketing for 200+ products across diverse categories, increasing shelf share by 30%.• Digital Influence: Created and executed impactful multi-product digital/online campaigns for gaming partners, driving engagement and reach.• Merchandising Success: Developed and managed effective merchandising programs with major retailers, leading to a 30% increase in RSP recommendations.• Strategic Partnerships: Leveraged shared MDF funds effectively with partners, maximizing ROI and building strong relationships.• Team Leadership: Successfully trained and motivated a team of 8, achieving 90% coverage of training programs and fostering a high-performing environment.• Strategic Expertise: Played a key role in the successful Windows 7 OS launch, demonstrating strategic planning abilities. Show less

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  UthMag.com

  Dec 2011 - May 2016

  Co-Founder

  Empowered Student Development at UthMag: Transformed a youth magazine into a thriving platform for student development, career exploration, and skill-building. Curated impactful experiences for thousands of students, fostered strategic partnerships, and spearheaded successful youth-centric events.• Evolved UthMag: Led the shift from a magazine to a comprehensive platform, increasing user engagement by 35% • Expanded Mindsets: Curated workshops, career guides, and events, impacting 200+ students and helping them make informed career choices.• Forged Strategic Partnerships: Collaborated with 5 regional student organizations across India and Qatar, amplifying reach and impact.• Organized Engaging Events: Led the planning and execution of successful events for 100 students, promoting learning, networking, and skill development.Demonstrated Leadership: As the first student-run UthMag representative, managed internal operations, strategy, and personnel, fostering teamwork and efficiency. Show less

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  Samsung Electronics

  Jul 2012 - Mar 2020

  Led comprehensive retail strategy for both Visual Displays and Home Appliances across the Middle East, driving brand presence, sales growth, and operational efficiency. Recognized for achievements through multiple best practices and awards.• Increased conversion rate by 15% YoY, boosting revenue and customer engagement.• Streamlined partner investments by 60%, achieving cost savings while maximizing brand presence.• Developed a custom data analytics tool for proactive decision-making and opportunity identification.• Implemented training program, elevating competitiveness index by 108%.• Increased Key Account sellout contribution by 50% through strategic initiatives. Show less Built and led a dynamic retail marketing team, driving impactful campaigns, operational excellence, and regional recognition for Samsung in the GCC.• Launched and scaled the first-ever retail marketing program, optimizing processes, resources, and KPIs.• Crafted and executed tailored plans for 20 key partners, boosting sell-out with collaborative campaigns and in-store activations (30% MoM surge for Samsung Pay in UAE).• Oversaw and optimized retail operations for Samsung brand shops, ensuring space and merchandise efficiency, accurate demand forecasting, and effective promotion management.• Built and empowered a high-performing team 60+: recruited, developed, and trained in-store promoters and a key account manager, maximizing product impact and sell-out.• Spearheaded high-quality marketing materials and data-driven target setting, contributing to successful product launches and strategic performance reviews. Show less

  • Head Of Retail Strategy - GCC

    Apr 2015 - Mar 2020

  • Retail Marketing Manager - GCC

    Jul 2012 - Mar 2015
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  Electrolux Group

  Feb 2021 - now

  Led a team of 54 across 8 Sales Areas (18 countries) in APAC and MEA, driving significant sellout improvements through strategic initiatives and innovative technology. Successfully implemented key pillars like TMO, Capability Development, Field Force, and Sellout Analytics, optimizing resource allocation and achieving optimal ROI.• Launched LiveExpert, a live commerce solution, achieving a 17% conversion rate and a 4.5/5 satisfaction score in 6 markets.• Introduced a revolutionary AR Virtual Assistant, driving 5% CTR, 61.3% dwell time, and 280 average monthly views.• Successfully rolled out Digital POS in 3 key GCC markets, resulting in a 30% engagement rate and 40% promotion retention.• Implemented real-time in-store intelligence collection across 15 countries, providing actionable insights for data-driven decision-making.• Delivered a comprehensive Sellout Analytics platform, empowering data-driven decision-making and enhancing sales performance.• Increased sales force knowledge and engagement through centralized training and LMS integration. Show less

  • Head of Trade Operations - India MEA & East Asia

    Jan 2024 - now

  • Marketing Activations Director - APAC & MEA

    Feb 2023 - Jan 2024

  • Retail & Shopper Marketing Director - APAC & MEA

    Feb 2021 - Jan 2023