
Geet K.

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About me
Digital Marketing Specialist at Juvi Designs
Education

Dyal Singh College,Karnal
2003 - 2006Bachelor of Science (B.Sc.) Computer ScienceActivities and Societies: Debate, Stage Play

Waterford Institute of Technology
2020 - 2021M.Sc. in Digital Marketing Digital Marketing 2:1
Kurukshetra University
2006 - 2009Master of Computer Applications (MCA) Computer Science
Experience

Veom Infotech Private Limited.
Apr 2012 - May 2018• Handle objections by clarifying, emphasizing agreements, and working through differences to a positive conclusion• Identify opportunities for Digital marketing campaigns, services, and distribution channels that will lead to an increase in sales• Submit biweekly progress reports for SEO and ensure data is accurate. Closely working with development, SEO, content and email marketing team for timely deliveries• Forecast sales targets and ensure they are met by the team• Closely working with development and SEO team for timely deliveries• Track and record activity on accounts and help to close deals to meet these targets• Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner• Understand the company’s goal and purpose so that will be continual to enhance the company’s performance Show less • Manage and be responsible for achieving and exceeding assigned business targets, demonstrating ambition and profit focus.• Grow revenue and profits through direct selling and account management in a cost efficient manner.• Take responsibility for personal development by consistently and proactively improving personal sales ability, technical skills and industry knowledge.• Operate to the quality standards defined including, processes, technology and procedures and ensure compliance to company standard, policy and procedures and regulatory requirements.• Ensure timely escalation of decisions to Head of Business that may affect Sales Office, Regional, National or Organisational initiatives. Show less
Business Development Manager
Sept 2015 - May 2018Business Development Specialist
Sept 2013 - Aug 2015Web Designer , Web Developer
Apr 2012 - Sept 2013

SEO Corporation
Jun 2018 - Oct 2018Business Development Manager• Prospect for potential new clients for Digital marketing & website development and turn this into increased business• Research and build relationships with new clients• Handle objections by clarifying, emphasizing agreements, and working through differences to a positive conclusion• Present new products and services and enhance existing relationships• Closely working with development, SEO and email marketing team for timely deliveries• Arrange and participate in internal and external client debriefs Show less

Engage Creative
Oct 2018 - Nov 2019SEO & Paid Media Executive• Regular optimisation of all SEO elements (homepage, landing pages, blog posts, product pages)• On Page Optimisation such as Titles & Meta Descriptions for new pages and old ones• Managing SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Semrush, Screaming Frog and others• Conduct regular technical SEO audits in order to fix technical issues• Analysing Google Analytics metrics to identify areas for improvements on landing pages• Working with ECM’s to deliver SEO recommendations for customers• Monitoring and analysing performance using recognised KPIs and implement actions and agreed strategies to improve conversion optimisation• Biweekly stakeholder meetings• Assisting digital marketing activities including PPC advertising and search engine optimisation• Creating and optimising PPC campaigns in Google AdWords• Monitoring of online campaigns including identification and development of keyword strategy• Experienced working with multiple CMS platforms: WordPress, Shopify, Bluehost, Wix, GoDaddy, Big Commerce, Statamic and Blue Park Show less

Digital Business Cards
Jan 2020 - Feb 2022Digital Marketing Specialist• Conducting market research to comprehend consumer behavior and advising accordingly to enhance the brand image, planning & executing and digital marketing campaigns including web, paid search, retargeting, purchased lists and website performance. SEO/SEM, email, social media and displaying publicity to advertise the brand• Measuring and reporting performances of all digital marketing campaigns & assessing against goals, i.e., ROI & KPIs. Liaising with the marketing agency team to produce top results by evaluating the effectiveness of digital campaigns. Optimizing campaigns & bid strategy according to campaign goals• Increasing conversion rates for the leads and the lead generation capability of brands by driving quality traffic• Monitor analytical tools such as Google Analytics, Data studio, Webmaster Tools and HubSpot to provide regular dashboards and reports which accurately reflect the company goal• Social media image creation using canva and photoshop• Managing content on Shopify, Prestashop and WordPress CMS Show less

Juvi
Mar 2022 - nowDigital Marketing Specialist• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising• Creating and optimising PPC campaigns in Google AdWords• Oversee management of all digital channels (including updates, design, and user experience)• Develop a social media strategy to tell our story in an engaging and beautiful way• Daily management of Juvi & DA:YT social media channels across all channels – Instagram, Facebook, TikTok, YouTube• Optimize website and social media channels for SEO as well as usability• Create, maintain, and implement digital marketing and editorial calendars• Maintain effective, cohesive, and engaging brand messaging• Dovetail with the managing director to develop brand identity• Management of analytical tools such as Google Analytics and Webmaster Tools• Measure and report on the performance of all digital marketing campaigns• Partner with advertising and media specialists to increase marketing results Show less
Licenses & Certifications
- View certificate

Advanced Google Analytics
LinkedInJan 2022 - View certificate

Learning PPC with Google Ads
LinkedInJan 2022 - View certificate

Marketing Analytics: Setting and Measuring KPIs
LinkedInJan 2022 - View certificate

Advertising on Facebook: Advanced
LinkedInJan 2022 - View certificate

Sales: Customer Success
LinkedInJan 2022 - View certificate

Providing Legendary Customer Service
LinkedInJan 2022 - View certificate

Tableau Essential Training
LinkedInJan 2022 - View certificate

Google Analytics 4 (GA4) Essential Training
LinkedInJan 2022 - View certificate

Learning Google Tag Manager
LinkedInJan 2022 - View certificate

Photoshop Compositing Tips, Tricks, & Techniques
LinkedInJan 2022
Languages
- enEnglish
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