Amanda Laender

Experience

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  Cultural Care Au Pair

  Nov 2013 - May 2015

  Au Pair

  Intercâmbio para Washington D.C. com finalidade de estudos e oportunidade de trabalhar com americanos e conhecer a cultura local.

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  UNS Idiomas

  Dec 2015 - Jun 2016

  Recepcionist

  Além de recepcionar alunos, professores e pais, atuava auxiliando a área administrativa da escola, lançando aulas e realizando acompanhamento diário do desenvolvimento dos alunos, além de atuar na área comercial prospectando novos alunos aos cursos oferecidos pela escola.

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  Macco Máquinas e Acessórios Ltda.

  Sept 2016 - Sept 2018

  Bilingual Secretary

  Atuando como um dos primeiros pontos de contato entre o público externo e a empresa, tinha como responsabilidade recepcionar (em português e inglês) com atenção e cordialidade e direcionar internamente clientes e fornecedores. Além do direcionamento do atendimento telefônico aos diretores ou departamentos, conforme o padrão ou andamento dos projetos.

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  Reamp

  Oct 2018 - Jul 2019

  Responsible for implementation of ad-serving, web analytics, audience tracking and optimization technologies for digital advertising in Reamp Media Center (Reamp's adserver), Campaign Manager and Studio (Google Marketing Platform).

  • Advertising Operations Assistant

    May 2019 - Jul 2019

  • Advertising Operations Trainee

    Oct 2018 - May 2019
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  Rede Globo

  Jul 2019 - Aug 2021

  Advertising Operations Analyst

  Responsible for helping ensure the advertiser reach their marketing goals. - Manage and implement digital marketing campaigns and optimization on Globo's websites (G1, GE and GSHOW + GLOBOPLAY and all the GLOBOSAT catalog);- Validate of digital advertising campaigns from media plans, creatives dimension, creatives weight and if it is eligible according to Globo's guide.- Manage the campaigns step by step, validating documents, creating finance orders, following the campaigns's delivery daily to make sure what kind of improvement needs to be done, quality control and campaigns execution in AdManager;- Daily contact with clients, agencies and sales executive to set-up the process, campaign management and support them to avoid any issue during the campaign.- Supporting the CS team on right campaigns's setup, including tagging, targeting and the formats specifications;- Managing and setting up automatic reports on Globo's platform or in AdManager;- Programming, implementing, monitoring and managing of integrated campaigns with the TV and/or digital special campaigns and internal projects management. Show less

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  TikTok

  Aug 2021 - Oct 2022

  Ad Operations Specialist

  - Streamline the holistic ad operations process from campaign planning, execution, to reporting and measurement;- Manage Ad performance analysis and self-serving ad platform for the newly-set-up platform;- Campaign Delivery. Monitor campaign delivery to make sure the campaigns reach the target audience, run smoothly, and exceed brands’ expectations; this includes collaborating with teams for creatives, conducting publisher implementation, troubleshooting for trafficking, managing daily ads delivery reports, and escalating to third-party vendors if needed;- Client-facing communications. Serve as an important point of contact and support account manager for client communications; own the set-up process, campaign management, and ads execution of several top accounts, while maintaining a high-quality standard for the Ad Operations team to ensure accuracy;- Strategic Ads planning. Provide consultation to clients on the correct setup of campaigns, tagging, targeting, and the use of mobile apps, social videos and ad technologies to meet clients’ needs. Show less

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  Spotify

  Nov 2022 - now

  - Build and maintain strong relationships with Spotify's advertisers and agency partners;- Serve as the main point of contact for clients, managing inquiries and interactions throughout sales and campaign lifecycles;-Handle RFP responses and develop media planning strategies across multiple buying channels;-Participate in regular client meetings for campaign preparation, launch, optimization, and reporting to enhance client engagement;- Collaborate with internal teams to structure campaigns for success, aligning on metrics and desired outcomes;- Oversee all aspects of campaign setup, including creative production, spec reviews, and asset management; - Track campaign performance, make optimizations, and adjust media plans as needed to achieve client goals;- Use campaign insights to identify and pitch additional growth opportunities for client partnerships;- Act as a product expert, educating clients on Spotify’s offerings and advising on best practices and tailored strategies;- Analyze and present campaign data, offering actionable insights and storytelling for effective client communication;- Lead post-campaign analysis, providing recommendations for future campaigns and driving repeat business.- Ensure accurate billing by coordinating cross-functionally on invoicing and revisions. Show less • Collect assets for campaigns and ensure that all elements are in place for successful execution• Check pacing, evaluate performance, and make recommendations for strategic optimization• Schedule reports and analyze data to identify trends and opportunities• Troubleshoot campaigns, identify issues, and ensure timely resolution• Launch campaigns and ensure that they are optimized for the best possible results• Communicate with Account Managers, providing updates, identifying new opportunities, and managing expectations Show less

  • Customer Success Manager

    Oct 2024 - now

  • Campaign Manager at Spotify

    Nov 2022 - Oct 2024
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  DevSpace

  Nov 2023 - now

  Desenvolvedora Android em transição