Katie Penstone

Experience

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  Hospitality Industry - Variety

  Jul 2005 - Jan 2017

  Bartender, Server, & Event Planner

  Skilled server and bartender with over a decade of experience working in establishments ranging from; single waitress restaurant, high-end steak houses, pubs, speakeasies, night clubs, bistros and private events. A natural leader with experience as both senior server and head bartender.Senior Bartender:The Canadina Brewhouse+ Acted as the anchor for well service during rush, in addition to holding the highest sales records on wood service. +Trained new bartenders and porters, including training new employees with no previous bartending or serving experience.+ Developed accurate cleaning schedules for AM/PM bars, encouraged and enforced bar team participation in maintenance cleaning every shift and deep cleaning when the restaurant is slow. + Acted as a leader in bar prep, enforcing the importance to new trainees and holding previous shift bartenders accountable.Mixologist:Woodwork, Edmonton Alberta - a classic cocktail bar, with a speakeasy design. + 'Building' complicated classic cocktails and martini’s, have extensive spirits knowledge – specifically in scotch, whiskey, bourbon, gin, and tequila.+ All products used behind the bar were handmade, this included freshly squeezing all fruit juices, making bitters, KoldDraft and much more.+ Extensive product knowledge of spirits, craft beer and wine.Event Planning:+ Experience in organising, setup, and serving large Christmas Parties, Wedding Reception Service, Silent Auctions, and other Special Events Show less

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  EnviroPerfect Solutions Ltd.

  Jan 2007 - now

  Communications and Marketing Manager

  As Communications and Marketing Manager, I provide strategic communications advice, developing and implementing communications, digital and inbound marketing strategies. I play a key role in strategic planning, sales and marketing direction of the company.+ Providing direction for company communications, leading the entire team, including executives, in the development and delivery of a cohesive communications plan+ Directing brand management, public relations, media relations, corporate positioning, advertising, and sales collateral+ Development and implementation of communication strategies through communication channels such as social media, inbound marketing, and traditional media+ Built new Wordpress website with templated BeTheme, including graphics and HTML coding+ Developed customized keyword strategy and rewrote all website copy to be SEO optimized+ Leading the shift in the marketing direction to inbound marketing strategies+ Bi-monthly contributor to the company blog, including interviewing and writing articles+ Developed and manage social media digital marketing plan (Twitter, Facebook, Google+, Linkedin)+ Promotion of key events, such as webinars, through online digital platforms (MailChimp) Show less

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  SM Solutions

  Oct 2012 - Apr 2013

  Researcher

  + Conducted research for SM Solutions, a network of professionals dedicated to assisting organizations with their sustainable management challenges, with the goal of developing the Yellow Sky Telecommunications Initiative, a First Nations Broadband Project in Saskatchewan.

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  Government of Alberta

  May 2014 - Aug 2014

  Ministerial Intern Office of the Premier Communications & Correspondence

  + Managed internal and external office communications, met deadlines emphasizing leadership and detail-oriented work.+ Completed research on outgoing messaging from the Premier’s Office related to: media, MLA Key messaging, flood response, ministry responses, and the 2014 Auditor General Report. + Assisted in developing and delivering communications and issue management strategies for former Premier Hancock; collaborated with department leadership team to assist in delivering on the strategic priorities of the minister and cabinet.+ Assisted in the development of proactive strategies to improve the public image and visibility of the Office of the Premier. + Crafted responses to constituents, businesses, stakeholders, government officials, foreign governments, and citizens of the province of Alberta on behalf of the Office of the Premier. + Controlled and handled incoming provincial communications from Albertans and media.+ Online curator for Alberta post-secondary institutions news releases for the Ministry of Innovation and Advanced Education and the Premier’s online blog. Show less

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  Progressive Conservative Party of Alberta

  Mar 2015 - Jun 2015

  Central Campaign Office Manager

  + Directed vital operation day-to-day processes setting measurable objectives, key performance indicators and ensured organizational effectiveness and efficiency.+ Managed office services by organizing office operations and procedures; controlling correspondence; designing filing systems; reviewing and approving supply requisitions; assigning and monitoring clerical functions; maintained office efficiency by planning and implementing office systems, layouts, and equipment procurement.+ Designed and implemented office policies by establishing standards and procedures; measuring results against standards; making necessary adjustments.+ Discovered and rectified erroneous vendor billing, saving $2K in potential costs+ Controlled and handled incoming provincial communications from Albertans and media.+ Processed multiple accounting functions including wire transfers, factored accounts, and credit card business. Show less

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  Morris Interactive

  Sept 2015 - May 2017

  Communications & Marketing Manager

  Played a vital role in planning, developing, implementing, and overseeing all corporate and internal communications including public relations, email marketing, marketing collateral and social media programs.Created and developed print and online advertising, website content development and management, press releases, by-line articles, and blogs. Developed and launched marketing and advertising strategies creating new brand marketing collateral. Direct brand management, PR, media relations, corporate positioning, advertising, and sales collateral. Reviewed, improved and implemented procedure strategies for office, project, client, and consultant management.+ Grew audience and increased engagement across social media channels by 300% by developing a long term strategy and collaborating with the marketing team to generate content ideas. + Conceptualize and identify sales campaigns, content, and materials including the development and management of Google Ads and email marketing.+ Manage stakeholder and client relations including over 90 First Nations and Métis communities, bands, and organizations.+ Primary contact for information channel flow between Senior Management, head office, and external consultants.+ Cultivated excellent long-term relationships with clients, maintaining ongoing communication and growing sales over $100K in 2016. Show less

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  Canadian Rockies Hemp Corporation

  Sept 2015 - now

  Vice President Communications

  + Communications+ Website design+ Public Relations+ Government Relations

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  Marketing Breakthroughs

  Jul 2017 - Sept 2017

  Social Media & Sales Coordinator

  Engaged in the business of providing marketing, branding, advertising, web design and development, digital marketing and advertising, PPC advertising, marketing planning and coaching, social media marketing, graphic design, copywriting, and SEO.+ Made major contributions to generating leads and attracting new customers, including developing and delivering sales presentations. + Prepared and edited content for the company website, blog, e-mail campaigns, and social media. + Assisted the CEO in the deliver of CMO duties for key clients. + Assisted the CEO in the delivery of key projects. + Researched and developed new content, and polished existing content, for client websites and e-stores.+ Project management for three clients, including a website redesign and launch, rebrand, marketing, digital marketing, social media marketing, and graphic design. + Managed both client facing relations and internal team resources. + Researched, developed and implemented social media campaigns/strategies for client social media marketing. + Completed marketing and advertising tasks for clients, including copywriting, advertising copy, and blogs. + Prepared reports for CEO and Director of Operations.+ Research and wrote new copy for snow removal website on an accelerated timeline of a 3 week website build.+ Research and developed 11,000 words of fresh copy for a propane and fuel delivery and HVAC company website build in 3 business days. Included keywords, SEO optimization, H1, H2, H3 tags.+ Advise CEO on process management strategy. + Working on implementing of an internal CRM system+ Development of a $160,000 pitch to a high profile Property Management Company.+ Successfully developed and ran a last minute, on-site skills competition for a client’s biggest marketing event of the year, while simultaneously running the clients live social media campaigns, across 3 platforms. Show less

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  Health Canada | Santé Canada

  Nov 2017 - now

  Policy analyst for the Radiation Protection Bureau's National Radon Program.+ Developing communication strategies, including but not limited to: strategic communications plans, web communications, social media communications plans, and educational videos.+ Liasoning with stakeholders and industry leaders to promote awareness and education of radon+ National Radon Program acceleration policy development and research+ Communicating directly with Canadians about radon, mitigation and general education via phone, email and tradeshows+ Managing the Radiation Protection Bureau website optimization project, including card-sorting exercise, tree-jacking exercise, analysis of existing content and development of updated UX design information architecture Show less Member of the Health Canada Digital Transformation Team+ Management of Health Theme presence, including Topic tree, promo items, vanity URLs/subdomain URLs, Canada.ca feedback, metadata+ Leading topic duplication efforts for the Health Theme on Canada.ca+ Liaising with and providing advice and training for Health Canada's Digital Communications Advisors+ Providing guidance and training on Canada.ca Style Guide and Content and IA Specifications+ Supporting optimization of Health theme top tasks, including user testing, content renewal, project management+ Providing web writing services, including translation and content review+ Supporting Digital Communications governance committees activities+ Supporting implementation of Digital Communications business model Show less As a Digital Communications Advisor I served Health Canada by enabling communication with Canadians through Canada.ca working as a strategic partner providing digital communications advice, support, services and products. I have in-depth knowledge of the Government of Canada Policy on Communications and Federal Identity, Directive on the Management of Communications and other relevant policies, guidelines and directives. + Leading program clients and strategic communications to publish content on the Health Theme of Canada.ca, while ensuring alignment of departmental priorities with user needs+ Working with clients to build strategy and execute web updates, migration and optimization to develop web content that is easy to find, understand and use, including people who have physical or cognitive disabilities+ Writing web content that meets Canada.ca Guidelines+ Developing user-centric web content, including design, online navigation and information architecture+ Developing and driving project management schedules for key optimization projects + Acting a liaison between client and publishers for edits and to problem solve from the back- and front-end perspectives, delivering clear and concise content for the web+ Utilizing Adobe Analytics to develop responsive content to meet user needs and usability+ Coordinating web publishing, analytics and web writing+ Working with clients to redevelop and rewrite content to meet Canada.ca style guide for web content+ Preparing web-appropriate adaptations of printed materials, editing language style and format suitability for reading on the web+ Lead on key optimization projects for Canada.ca including, but not limited to; Climate change and health, Radiation and health, National Dosimetry Service, and Air Quality+ Following and implementing the strategic direction and guidance provided by Treasury Board Secretariat and other departments for the overall direction of web content for Canadians Show less

  • Policy Analyst

    Sept 2018 - now

  • Communications Officer

    Apr 2018 - Aug 2018

  • Digital Communications Advisor

    Nov 2017 - Apr 2018