Sandeep Choudhary

Experience

• 

  HyperCITY Retail (India) Ltd.

  Jul 2007 - Jul 2008

  Floor manager - Trader (buyer FMCG)
• 

  Reliance Retail

  Jul 2008 - Jul 2010

  Store manager
• 

  Mahindra Retail Pvt.Ltd

  Feb 2011 - Sept 2013

  Store Manager
• 

  Arvind Fashions Limited

  Oct 2013 - Oct 2016

  Senior retail Executive with 3 years of experience

  I successfully managed the Large Format Retail (LFR) business, specifically overseeing Shop-in-Shop (SIS) formats for USPA, FM, and ED-Hardy across Delhi & NCR. During this time, I managed over 80 SIS doors, ensuring efficient operations and achieving a turnover exceeding INR 80 crore. I also led and supervised a team of over 250 personnel, including sales staff and support teams, ensuring the effective execution of business strategies and maintaining operational excellence.

• 

  Adidas

  Oct 2016 - Aug 2022

  Cluster manager

  I effectively managed company-owned retail stores in Haryana and served as the top partner for Delhi & NCR, ensuring operational excellence and alignment with organizational standards. I developed and executed strategies with key accounts to achieve an annual business plan of INR 980 million, driving substantial revenue growth and market expansion. Leading the management of 2 top 10 key accounts for Adidas and Reebok in India, I fostered strong partnerships and consistently delivered on business targets. I also directed a team of 32 store managers across Rajasthan to optimize store performance and achieve operational objectives, while implementing strategies to enhance sales, profitability, and customer satisfaction across our retail stores. Show less

• 

  TASVA | Aditya Birla Group x Tarun Tahiliani

  Aug 2022 - Oct 2023

  Regional Manager - North & East

  I have successfully identified strategic locations and orchestrated the opening of new stores, ensuring they were operationally ready and launched on schedule. Leading franchise management efforts, I expanded our footprint while upholding stringent brand standards and nurturing strong partner relationships. Managing both Company-Owned Company-Operated (COCO) and Franchise-Owned Franchise-Operated (FOFO) stores, I optimized daily operations and ensured strict adherence to operational protocols. I implemented impactful training programs that significantly enhanced team skills and fostered a culture of continuous learning. By implementing effective Customer Relationship Management (CRM) strategies, I boosted customer satisfaction and loyalty. My targeted marketing strategies strengthened our brand positioning, expanded market share, and drove substantial sales growth across the region. In human resources management, I effectively addressed personnel issues and established consistent management plans across multiple locations. I meticulously managed diverse administrative, financial, and documentation requirements, ensuring accuracy, accountability, and compliance. Through strategic planning and execution, I facilitated business expansion, achieved revenue growth, and acquired new customers. Lastly, I improved the overall customer experience by developing customized showrooms at retail dealerships, significantly enhancing satisfaction levels and reinforcing our brand's presence. Show less

• 

  Terra Luna India

  Nov 2023 - Feb 2024

  General Manager- sales , Retail operations and BD

  I directed and optimized all retail operations to ensure efficiency and profitability, maintaining high standards of customer service and effective inventory management. I cultivated strong relationships with partners to develop joint growth strategies, negotiated agreements, and aligned objectives for mutual success. Additionally, I developed and executed strategic plans to expand our market presence, identified new store locations, and coordinated resources for successful market penetration. Leading the planning and execution of new store openings, I ensured timely and cost-effective launches with efficient operational setup. I drove retail sales initiatives, analyzed market data to enhance performance, and implemented effective marketing strategies to increase foot traffic and conversions. Moreover, I designed and implemented comprehensive training programs to elevate team capabilities, fostered a culture of continuous improvement, and supported career growth. Throughout, I formulated growth strategies based on meticulous market analysis, adapted to emerging trends, and optimized business operations for sustainable development. Lastly, I developed and implemented branding strategies to differentiate and strengthen our brand in the marketplace, ensuring consistent brand messaging and fostering customer engagement. Show less