Joseph ASSAL

Experience

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  MAS Engineering & Contracting

  Aug 2011 - Apr 2013

  Architect/ Site engineer
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  Markade (L.L.C)

  May 2013 - Jul 2014

  Account Manager

  • Developing creatively new marketing solutions for clients• Managing events and expos• Performing production tasks as planned and solving implementation problems• Performing production tasks as planned and solving implementation problems

• 

  Unilever

  Aug 2014 - Apr 2019

  • Being the top performer in the team for the years 2015,16,17 and I was rewarded for this• Being responsible for handling distributors operations, DSRs, their trainings and evaluations• Managed to overcome the challenges that appeared after the devaluation of the EGP end of 2016 and achieved my yearly target of 2016,17• A remarkable sales growth of 200% and increasing the number of dealing customers by 50%• Achieved annual targets of sales, gross margin, added value & new launches sales• Co-operation with the marketing and chefs team to prepare the activities for selected customers Show less

  • Key Account Manager

    Sept 2016 - Apr 2019

  • Customer Development Specialist

    Aug 2014 - Aug 2016
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  Fine Solutions. A FHH Company

  May 2019 - Dec 2019

  Regional Sales Manager

  • Accountable for the overall performance of my team including their targets, as well as organizing review meetings with the team; As well as being in the LT for the department• Disclosed major deals with well known chains and was rewarded for this• A sales growth of 40% in H2 2019 compared to H1 for the managed area• Provided inputs and participated in the development of pricing, promotions and marketing strategies to ensure competitiveness and profitability• Managing the GP of existing and new customers to match with department targets Show less

• 

  Dreem​ Mashreq Foods

  Jan 2020 - Apr 2022

  National Trade Marketing Manager

  • Successfully launched multiple campaigns regarding different products; Toppings, Chocolates, Pastes, Spreads, Ice cream• Successfully introduced our range of machines; Ice cream, Juices, Granita, Ice tea at our Horeca customers and tripled the sales of the related items• Monitoring day to day operations, competition and customer insights to provide activities, innovations and solutions accordingly in order to achieve business plan• Planned for special trade activities during expos and events; And achieved the highest revenue during 2020 Expos compared to previous years and I was rewarded for this • As a plan to overcome the Covid-19 pandemic; successfully directed the team to focus on two specific new channels, which helped us speed up the recovery phase, as well as developing & evaluating of every possible channel (ie. Price Promo, free weight, co-packs, assortment, pricing, tactics)• Planning, updating and accountable for total TPR spending forecast for the years 2020,21• Analyze the ROI and managing P&L of the trade marketing activities executed with customers Show less

• 

  LIPTON Teas and Infusions

  Apr 2022 - Mar 2024

  National Channel Sales Manager

  • Lead nationwide sales team and distributors to achieve their sales targets at the OOH sector• Developing and implementing effective sales strategies• Establish productive and professional relationships with key persons at strategic accounts• Negotiate and close agreements with large and key customers• Monitor and analyze performance metrics and suggest improvements• Aligning with other functions and departments to ensure sales growth and brand consistency

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  Trans Business For Trading & Distribution

  Apr 2024 - now

  Trade Marketing Manager

  •Communicate and coordinate with Philip Morris team on new updates, new product launches and Trade activities•Develop, oversee, and improve procedures to link the activities of the Marketing and Trade Marketing teams with the activities of the Sales teams•Initiating, budgeting, and executing Trade Marketing plans and activities in designated channels•Gather and report on market data and competitive information, in order to identify business opportunities and potential threats to the brand•Understands market dynamics/ consumer insights by channel, in order to participate in the strategic decisions of Trade Marketing activities•Plan, Update, and Evaluate Sales Projects' Plans with the Management and the team Show less