Rocco Cavalluzzi

Rocco Cavalluzzi

Data Analyst

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  • Timeline

  • About me

    Senior Product Manager @ TRM Labs

  • Education

    • University of Virginia Darden School of Business

      2020 - 2022
      Master of Business Administration - MBA

      ∙ Led consulting engagement and influenced product roadmap by surfacing U.S. customer insights for a Fortune 50 Indian tech company launching an NFT marketplace.∙ Earned a concentration in strategy, completed courses on tech-focused business models, and learned from leaders in marketing from companies such as GitHub, Google, and Lyft.

    • Michigan State University

      -
      Bachelor of Arts Economics
  • Experience

    • Axis Research, Inc.

      Feb 2017 - May 2018
      Data Analyst

      Planned, designed, and analyzed quantitative and qualitative public opinion research at specialized research consulting firm for political campaigns, trade associations, and Fortune 500 corporations. • Developed new audience segmentation, A/B testing, and regression techniques to extract actionable insights utilized in marketing and external communications.

    • Morning Consult

      May 2018 - Jan 2024

      Morning Consult is a SaaS global decision intelligence company that empowers leaders with real-time data and analytics. As a Product Manager, I partnered with software engineers and designers to identify user problems and devise innovative solutions that deliver customer value and drive business growth.• Integrated optimal ML engine to automate complex multilingual survey translations, streamlining the process and achieving an 80% cost reduction.• Spearheaded development and launch of a cloud-based survey tool for Fortune 500 companies, driving $3M in revenue within the first year.• Led the creation of key features like a one-click copy-paste tool for question entry, resulting in a 25% increase in user efficiency. Show less Managed relationships with Fortune 100 customers, while leading a team of 7 direct reports responsible for $5+ million in annual contract value.• Grew annual recurring revenue by over 1,000% over three years, by partnering with business development to secure new business, grow accounts, and retain clients. • Reduced annual churn rate by 25% by leading customer platform demos and discovery conversations surfacing unmet needs leading to feature prioritization.• Proactively identified user pain points and implemented solutions like enhanced logic capabilities and faster feedback loops, leading to a 15% boost in customer satisfaction. Show less

      • Product Manager

        Oct 2022 - Jan 2024
      • Managing Director, Client Services

        Apr 2021 - Oct 2022
      • Senior Director, Client Services

        Oct 2020 - Apr 2021
      • Senior Manager, Client Services

        Apr 2019 - Oct 2020
      • Manager, Client Services

        May 2018 - Apr 2019
    • TRM Labs

      Feb 2024 - now
      Senior Product Manager
  • Licenses & Certifications

    • Product & Growth Strategy

      Reforge
      Sept 2023