
Rocco Cavalluzzi
Data Analyst

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About me
Senior Product Manager @ TRM Labs
Education

University of Virginia Darden School of Business
2020 - 2022Master of Business Administration - MBA∙ Led consulting engagement and influenced product roadmap by surfacing U.S. customer insights for a Fortune 50 Indian tech company launching an NFT marketplace.∙ Earned a concentration in strategy, completed courses on tech-focused business models, and learned from leaders in marketing from companies such as GitHub, Google, and Lyft.

Michigan State University
-Bachelor of Arts Economics
Experience

Axis Research, Inc.
Feb 2017 - May 2018Data AnalystPlanned, designed, and analyzed quantitative and qualitative public opinion research at specialized research consulting firm for political campaigns, trade associations, and Fortune 500 corporations. • Developed new audience segmentation, A/B testing, and regression techniques to extract actionable insights utilized in marketing and external communications.

Morning Consult
May 2018 - Jan 2024Morning Consult is a SaaS global decision intelligence company that empowers leaders with real-time data and analytics. As a Product Manager, I partnered with software engineers and designers to identify user problems and devise innovative solutions that deliver customer value and drive business growth.• Integrated optimal ML engine to automate complex multilingual survey translations, streamlining the process and achieving an 80% cost reduction.• Spearheaded development and launch of a cloud-based survey tool for Fortune 500 companies, driving $3M in revenue within the first year.• Led the creation of key features like a one-click copy-paste tool for question entry, resulting in a 25% increase in user efficiency. Show less Managed relationships with Fortune 100 customers, while leading a team of 7 direct reports responsible for $5+ million in annual contract value.• Grew annual recurring revenue by over 1,000% over three years, by partnering with business development to secure new business, grow accounts, and retain clients. • Reduced annual churn rate by 25% by leading customer platform demos and discovery conversations surfacing unmet needs leading to feature prioritization.• Proactively identified user pain points and implemented solutions like enhanced logic capabilities and faster feedback loops, leading to a 15% boost in customer satisfaction. Show less
Product Manager
Oct 2022 - Jan 2024Managing Director, Client Services
Apr 2021 - Oct 2022Senior Director, Client Services
Oct 2020 - Apr 2021Senior Manager, Client Services
Apr 2019 - Oct 2020Manager, Client Services
May 2018 - Apr 2019

TRM Labs
Feb 2024 - nowSenior Product Manager
Licenses & Certifications

Product & Growth Strategy
ReforgeSept 2023
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