Andrew Salama

Experience

• 

  Santeon, Inc.

  Sept 2001 - Mar 2006

  Sr. Graphic Designer
• 

  WADI Group

  Sept 2008 - now

  - Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Board- Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance- Recruit, train, appraise, supervise, support, develop, promote and guide qualified calibers - Maintain a climate that attracts, retains and motivates top quality personnel- Ensure effective management within the marketing, communications with provision for succession - Design, support and oversee cross-functional teams throughout the Organization- Respecting and using the skills, expertise, experience and insights of people; providing direction and resources, removing barriers and helping develop people’s skills; articulating expectations and clarifying roles and relationships- Communicating which includes helping people transform information into knowledge and learning - Engaging marketers, designers and production people in process as well as tasks; encouraging different teams to use their power and creativity- Work with senior staff to develop and maintain a strategic perspective — based on marketplace and constituent needs and satisfaction — in organizational direction, program services, and decision- making ensuring the overall health and vitality of the Organization.- Proven Management for organizational marketing , communications, PR activities and materials including media publications, social media platforms, client acquisition and so forth. Show less - Managing the art and creative work within designers, marketing and communication colleagues - Maintaining the corporate identity branding for Wadi group of companies - Create and direct a professional work flow cycle for graphic design/art and production dept. - Over-seeing the creation of online sites, webpages products in terms of interface, layout and user usability experience; Icons, banners and maintain brand color theories, etc… - Direct/produce story-board video production projects- Conceptualize and design print magazine advertisements- Aware with all the integration aspects of marketing through Advertising with both B2C and - B2B through trade shows, booth construction and events/seminars branding - Full awareness and managing business to consumer outlets branded decoration, shelf talkers mack-ups, promotion design messages and outdoors and indoor signage Show less - Generate clear ideas and concepts in tandem with marketeers and copywriters - Produce sketches, storyboards, roughs to visualize ideas- Lead design initiatives, strategic positioning and target audience - Cooperate with the rest of the creative team across different types of media - Take work from concept to final execution within deadlines- Manage and delegate responsibilities to other designers and provide directions - Present completed ideas to clients/team members- Stay on top of all trends and maintain best practices Show less

  • Group Corporate Marketing Sr. Manager

    Aug 2020 - now

  • Group Image Manager

    Jul 2017 - Aug 2020

  • Brand & Image Manager

    Sept 2008 - Jul 2017