Sharad Kumar Gaud

Experience

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  Nitco Limited

  Apr 2010 - Feb 2013

  Sr. Executive - Trade Marketing

  My job involved to look after all the BTL activity in Vidharba, Marathwada, Khandesh, Nashik & Goa region.My job involved :To look after Branding activities at MBO (Dealers & Sub-Dealer), EBO (i.e Le Studio & Le Studio Express).And also look for Project branding and Non-Trade Branding.Conduct Architect & Interior Designers meet, Masons meet, Dealers meet, Dealer Boy Meet.Visit Architect and Interior Designer College and make them aware of our brand.Attend Exhibitions and Conferences in order to put our company stall and display our product range.Look after display of our product and change it from time to time.Appoint vendors for various activity. Show less

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  Milestone Facility Management Private Limited

  Apr 2010 - Aug 2010

  Summer Intern

  - Undertake overall Mall Management.- Vendor Management.- Cooling Solutions.- Project Management- Mall Marketing- Brand Tie-ups

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  Steel Mart India Pvt. Ltd.

  Mar 2013 - Aug 2014

  Asst. Manager - Marketing

  Steel Mart India is a renowned, multi product & brand, distribution and processing organization, handling different steel products like TMT construction Rebars, Structural Sections, Alloy, Abrasion resistant & BQ Steel Plates, Flat Steels and various other construction related products like CI Pipes, Concrete Block Fix Mortar, Binding Wire etc.We are presently servicing a large customer base in industry segments like construction, infrastructure, power, oil & gas, fertilizers, automotive, fabrication & general engineering and retail. Steel Mart works as an extended arm to some of the world’s leading steel and construction adhesives manufacturing companies like Arcelor Mittal, Emirates Steel Industries, InduSteel, JFE, JSW Steel & Saint Gobain with whom it has strategic tie ups for raw materials sourcing.Job Profile & Responsibility :• Defining advertising and promotion strategies. • Ensuring development and execution of promotional initiatives & campaigns to profitably increase consumption within budgeted parameters.• Designing & Printing of catalogues, Creative’s for Branding.• Sampling of Products and distribution of Catalogues.• Developing & Managing Customized trade merchandising (Gifts) for Architects, Builders, Dealers and Influencer.• Handling Direct Marketing Activities like E-mailer campaign.• Managing web designing and content development.• Managing Events like Architect Meet, Contractor Meets, Masons Meets and Architect Meets & Exhibitions.• Conducting competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics & also closely monitors and analyzes sales volumes, sales forecasting & stocks.• Negotiating and administering contracts with suppliers, vendors, agencies and other representatives. Show less

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  Century Plyboards (I) Limited

  Aug 2014 - Oct 2015

  Assistant Manager - Trade Marketing

  Responsibilities• Manage In Shop and Out Shop Branding Activities at Dealer, Sub – Dealer, Distributor stores and Insperia showroom.• Product Launch and Display of Products through specifically designed Shop in Shop unit at Dealer Store, Sub Dealer store.• Managing Wall Painting as per the budget• Manage Out Door Media and Sponsorship for various events• Conduct Meet for Dealer’s, Architect’s, Dealer Boy’s, Carpenter’s in order to promote brand awareness.• Manage Branding, Fit outs and commissioning of various facilities for Insperia Showrooms.• Manage Vendors for Branding, Outdoor media for entire region.• Plan and Manage Events to promote our company brand.• Conduct Van activity for existing and new products from time to time.Achievements:• Played a key role in setting the standard operating process for branding for Ply, Laminate and Veneer leading to better utilization of branding budget.• Single handedly managed the Ganpati Branding at Lalbaugcha Raja leading to better brand visibility.• Successfully managed Dealer Meet (Utsav 2015) and Award Function for Dealers of Nashik, Nagpur and Pune Region. • Was Awarded by the M.D of the Company for Accountability at Sarvada Sarvottam Champion Awards for the year 2015. Show less

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  Axis Bank

  Oct 2015 - Oct 2019

  Circle Marketing Manager

  • To look after campaigns for Brand visibility & customer engagement.• New Branch Launch and Branding of the branch.• Timely deployment of branch merchandising cycle.• To assist Head Office Marketing in the execution and anchor the implementation of marketing programs and campaigns at the regional level to realize marketing and business objectives.• To ensure that all branches in the region are compliant as per brand guidelines, by updating changes to the branches, teams and advertising agencies. • Responsible for initiating, developing and managing Marketing Campaigns aimed at Existing and New customers.• Support the local lead generation efforts by following the event calendar and conduct activities / programs to generate leads from the defined profiles.• Handling Branch & Merchandising team.Achievements :• Got Awarded for Most Active circle in terms of Marketing Activities done for the month of December 2015 & January 2016.• Got Awarded for the Best Circle for the month of February 2016 for marketing activities done and business generated. Show less

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  HDFC Bank

  Dec 2019 - Nov 2020

  Regional Marketing Manager
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  Muthoot Fincorp Ltd.

  Nov 2020 - Aug 2022

  Marketing Manager
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  Kotak Securities

  Aug 2022 - Feb 2023

  Branch Marketing
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  Muthoot Fincorp Ltd.

  Feb 2023 - now

  Zonal Branch Marketing