Karthik N.N

Experience

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  Impact D2D Services Pvt. Ltd

  Dec 2010 - Jan 2011

  Internship

  Executed a road show for Microsoft Certification Exams in association with NIIT.Co-ordinated with the clients to cater to their requirements.Supervised the road show for smooth functioning.Managed crisis during the course of the road show.* Research Papers 1) 'Impact of NTR (Non Traditional Revenue) on Brand Building' Objectives i )To study the impact of NTR/Ground activation on the minds of customers (recall value/top of mind recall)ii) To study the Customer-to-Consumer conversion rate by use of NTR Outcome 67% of the respondents recalled the brand involved in the ground activation and 45 out of 100 people who didn't use the brand showed intent to purchase.2) 'A Study on the Impact of DVR (Digital Video Recorder) on Advertising Revenue'. Objectives i) To analyze the impact of the DVR in the United States of America. ii) To examine the current scenario to check if the advertising revenues of the broadcasting industry are really decreasing in the United States of America.iii) To analyze the spot rates with c3 ratings of the year 2010 of the various shows of the American networks.iv)To examine if DVR is responsible for decreasing advertising revenue of the US broadcasting industry.Outcome: Initial studies portrayed DVR being responsible for decrease in ad revenues of broadcasting industry. Recent studies show that DVR is helping in the increase of the ad revenues. Show less

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  1 Stop Event World

  Oct 2011 - Nov 2011

  Client Services

  *Understanding Client brief,chalking out an event and implementing it.*Maintaining Client Relationship

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  Vasundhara Media Pvt. Ltd

  Jan 2012 - Dec 2012

  Advertising Consultant

  •Responsible for Launching and Marketing the Lifestyle Magazine “Plan Your Wedding” in Bangalore•Responsible for Space Selling and bringing Advertising Revenue to the company•Coordinating with the clients and their agencies for procuring creatives in time•Coordinating with the clients and their accounts department for payment collection•Coordinating with the in-house Design Team in making creatives for clients•Coordinating with the clients for getting the creatives approved in time•Servicing key accounts like Brigade Group, Prestige Group, Soch, La Marvella, etc. Show less

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  Makaan.com

  Mar 2013 - Jan 2015

  Sales Account Manager

  •Responsible for Acquisition and Servicing of Builders & Developers in Bangalore North Region•Responsible for Space Selling and bringing Advertising Revenue to the company•Coordinating with the clients and their agencies for procuring creatives in time•Coordinating with the clients and their accounts department for payment collection•Coordinating with the in-house Design Team in making creatives for clients•Coordinating with the in-house Campaign Management Team in executing the campaigns for clients and making sure clients get good responses•Coordinating with the clients for getting the creatives approved in time•Responsible for Repeat Business Show less

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  Outdoor Advertising Professionals I Pvt Ltd

  Jan 2015 - Jul 2017

  Assistant Manager-Account Management

  New Business Acquisition, Retention and Servicing of clients for Outdoor and Non Traditional Media.

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  BIG FM

  Aug 2017 - Jan 2018

  Business Partner - Sales

  Was responsible for Radio campaigns of Startups and corporate clients like Myntra, Dell, Arvind & Tata Tea.

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  ABP Group

  Jan 2018 - May 2020

  Assistant Manager

  Handling Corporate Clients from Bangalore for ABP & The Telegraph publications.Successfully increased my client base by on-boarding new clients like Ujjivan, Medlife, Amante and a host of educational institutions apart from servicing my set of given clients.Contributed to the team during crunch situations.

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  Red FM

  Nov 2020 - Jul 2023

  Senior Account Manager
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  Mygate

  Dec 2023 - now

  Brand Sales Manager