Matthew Wetzel

Experience

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  Walt Disney World

  Jan 2005 - Jun 2005

  Youth Event Management Coordinator

  Instrumental in providing planning and operational support for the inaugural season of two national music festivals: Festival Disney and The Disney Honors.Worked with over 250 student groups and over 20,000 students simultaneously partnering with key departments property-wide to execute two successful festival experiences.Coordinated the trip planning of numerous student groups by initiating phone calls, faxes, and emails with directors, travel planners, and other guests to exceed their festival experience. Show less

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  Walt Disney World

  Jan 2006 - Dec 2010

  - Provided marketing partners such as Coca-Cola, McDonalds, HP and others with support including b-roll, asset management and brand messaging in order to successfully engage in promotional opportunities with Disney Parks. - Personally managed programs with DISH Network and Disney Channel, Southwest Airlines, Kodak and Alamo, guiding them through creative roadmap development, partner and brand input, approval process and successful launches.- Coordinated live broadcasts, logistics, and brand messaging to television, radio, and online partners through press events, mega-remotes, and promotion media spot development throughout Walt Disney World property. - Conceptualized partnership and sponsorship opportunities for potential and current promotional partners such as Walmart, State Farm, Dannon, Subway with Walt Disney Parks and Resorts business units worldwide. - Participated in ideation sessions and developed promotional tactics to be included in fiscal year marketing plan during Year of A Million Dreams, Free On Your Birthday, Give a Day. Get a Disney Day, and more campaigns.- Helped team to integrate non-traditional forms of media (online and social media) into promotional programs, including the launch of our UGC, viral tactic - www.mymagicaldisneyvacation.com Show less Partnered with internal teams and third party vendors as project manager to update existing sales collateral, presentation packages, and information pieces from editing to proofing to delivery.Coordinated list planning, creative production and delivery of direct mail, letters, and emails reaching over 250,000 past and prospective guests across Disney Youth Program brands. Managed the creative development and production for promotional giveaways, downloadables, and other pieces in a timely and effective manner.Executed operation of Disney Grad Nite Street Team through website management, promotion development, and student recruitment, which lead to 11.34% increase in ticket sales from participating schools.Provided key research and tracking reports to be utilized as a resource for problem-solving techniques. Show less

  • Marketing Coordinator

    Nov 2006 - Dec 2010

  • Special Programs Marketing Coordinator

    Jan 2006 - Nov 2006
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  Disney Cruise Line

  Oct 2010 - Apr 2015

  Alliance Marketing Manager

  • Managed promotional partnerships, synergy programs, and broadcast opportunities for the Disney Cruise Line growth business by leading strategic input, creative development and approvals, as well as fulfillment opportunities for programs with Disney Online, The Weather Channel, Southwest Airlines, Coca-Cola, Dallas Cowboys and Walt Disney Studios Home Entertainment.• Fostered already-established relationships with Macy’s, Disney Domestic Television, Disney Interactive, Coca-Cola and Family Fun Magazine to drive Disney Cruise Line business goals by creating and project managing co-branded, multi-faceted marketing pro-grams utilizing print, online, digital, television, radio and POS that had a multi-million domestic audience reach.• Supervised onboard broadcasts such as Extreme Makeover: Home Edition, ABC’s The Chew, TLC’s Cake Boss, and Disney 365 aboard the Disney Cruise Line fleet from strategic and production input to on-site messaging management to final program approvals.• Helped to successfully launch our brand new ships the Disney Dream and Disney Fantasy by spearheading promotional programs with HGTV, Disney Online, Family Fun Magazine, Disney Domestic Television, Orlando Magic and other Media as well as leading pre-arrival and onboard logistics for all Alliance Marketing partners and cast. • Managed the development of original programming with The Travel Channel and Discovery Communications from segments to entire hour-long broadcasts including script development, production management, post-edits and final programming approvals.• Partnered with PR and Digital Marketing Teams to deliver content and create messaging for all Disney Cruise Line Alliance Programs including broadcasts, sweepstakes, synergy initiatives, and other promotional messaging for DCL social media channels. Show less

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  The Walt Disney Studios

  May 2015 - Dec 2016

  Manager, Synergy

  • Managed partnership marketing efforts for The Walt Disney Studios encompassing the film brands of Pixar, Walt Disney Animation, MARVEL, and Lucasfilms within the various non-broadcast business units of The Walt Disney Company to deliver on aggressive Studios objectives including opening weekend financial goals, product release awareness, and domestic theatrical attendance.• Served as brand ambassador for all Walt Disney Studios film titles from animated to live action by providing creative and strategic direction for the development of robust in-store, print, experiential, digital and social marketing campaigns that organically integrated our films into Walt Disney Parks and Resorts, The Disney Store, Disney Consumer Products, Disney Interactive and Corporate.• Developed integrated marketing campaigns in retail, theme parks, print and online distribution channels utilizing content distribution, digital engagement, editorial, experiential marketing and special events for the highly-visible, critical launches of film franchises such as Marvel’s Ant-Man, Disney/Pixar’s Inside Out and the largest grossing domestic film, Star Wars: The Force Awakens.• Partnered with In-Home Product team to create strategically aligned plans to target kids and families for In-Home releases of Aladdin Diamond Edition, Tomorrowland, WDAS Shorts Collection amongst others through content development, premium giveaways, special events, as well as in-park and retailer messaging and experiences. Show less

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  U.S. Department of Homeland Security

  Jan 2017 - now

  Contracting Officer

  - Independently managed the successful acquisition of various complex, high priority commercial and -non-commercial professional services and IT supplies for the Department of Homeland Security (DHS) Cybersecurity And Infrastructure Security Agency (CISA), Office of the Chief Financial Officer (OCFO), Office of Public Affairs, Office of Policy and other DHS HQ customers using policies and procedures outlined by the Federal Acquisition Regulation (FAR), Homeland Security Acquisition Regulations (HSAR) and Office of Procurement Operations Acquisition Manual(OPOAM) to deliver the agency with the best value procurement results using innovative and efficient methods to avoid any contract stoppage or gaps in service.-During my tenure with the DHS Office of Procurement Operations (OPO), I have completed approximately 430+ procurement actions including coordinating the award of 5 BPAs, 2 IDIQs, 8 contracts, 46 task orders, 19 Interagency Agreements and 350 Modifications for an estimated total obligation value of $1.4 Billion as of February 2025. Show less