Miroslava Dimitrova

Experience

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  Immobile Management Services Ltd.

  Jun 2012 - Aug 2012

  Administrator/ Receptionist

  My first job thought me how to be responsible for myself and others. During my work at Bay View Villas I experienced the subtle challenge of customer services and being part of a team.• Coordinating staff and maintaining a smooth workflow• Processing payments and administering tourists• Upholding a high level of customer satisfaction

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  Atlantic Oceanside Hotel & Event Center

  Jun 2013 - Sept 2013

  Work & Travel Program
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  Address Real Estate

  Feb 2015 - Apr 2015

  Marketing Intern

  I took this internship as part of my University Program. In this short time I was able to practice what I've learned about Marketing, Market Analysis and also develop skills in Event Management. My responsibilities included: • Conducting market research and analysis on real estates in Sofia• Writing corporate Newsletters and prospecting business leads • Working on a Customers' Loyalty Program• Organizing a Holiday charity event

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  Imperia Mobile

  Oct 2015 - Aug 2016

  Marketing Specialist

  Imperia Mobile is a software company, focused on app design and development. During my venture into the IT industry, I've come to understand a lot about technology and how it empowers today's business.• Established the company’s social media presence• Promoted the corporate website with SEO and Content Marketing• Organized participation in PR events to develop brand awareness• Contributed to the win of the company’s first award – “Business Debut of the Year”, recognized by B2B Media Show less

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  Nestlé

  Nov 2016 - now

  Brand management for a global brand like NESCAFÉ is an exciting experience with a lot of responsibilities and room for professional growth. My role included not only local governance for a range of our coffee products, but also regional scope to oversee launches, campaigns and ultimately deliver sales results. The digital presence of our brand and products is also an important pillar to be managed in order to grow the eBusiness in today's reality.Project Highlights:- Multi-market project lead for new product launches and common communication execution.- Digital lead for brand websites re-launch and implementation of eCommerce functionality.- Portfolio & Budget Management for Bulgaria market Show less My journey in Nestlé began with an exciting opportunity to deep dive into marketing for the emblematic NESCAFÉ brand. Thanks to my previous experience in the IT industry, I was also proud to be nominated the digital champion for the brand. But my work experiences covered all 4 Ps of marketing - from the basics of product development to delivering compelling communication campaigns to our consumers. This position helped me establish my foundation and confidence as a marketer.Project highlights:- Plan, coordinate and successfully execute ATL&BTL campaigns. - Facilitate product researches for new launches and develop artworks.- Analyze and report insights from coffee category retail data. Show less

  • Brand Manager for NESCAFÉ

    Jan 2021 - now

  • Junior Brand Manager for NESCAFÉ

    Apr 2019 - Jan 2021

  • Marketing Assistant

    Nov 2016 - Mar 2019